Association Adviser

APRIL 16, 2013

A clearly defined editorial plan can help ease the magazine production process and help you reach your communications goals. These best practices can organize your editorial leadership and help you develop best-in-class communication pieces that your members can trust as the voice of your industry. Tracy Tompkins.

Products 60

Products Process Committee Guidelines 60

GrowthZone

APRIL 20, 2021

What do print magazines forget to explain? Back to our example, broadcast and magazine advertisers often waste money on a broad audience that has no use for their product or service. When your organization offers an audience to a potential sponsor that only includes: Employed persons. retirees and the unemployed. Firm partners.

United States 148

United States Revenue Maine Content 148

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. WBT Systems explains why it might be time for your association to get into the microcredentials business. Letting Go!

LMS 256

LMS Revenue Arlington Education 256

Velvet Chainsaw

MARCH 15, 2023

The truth is that most of the data points and recovery opinions are coming from the supplier — not the organizer — side of our industry. Unless you plan events for a booming industry, your reality working for professional and trade associations is that revenue from your 2022 and 2023 meetings is 15 percent (or more) lower than 2019.

Event Planning 98

Event Planning Cost Revenue Conference 98

Association Adviser

APRIL 26, 2018

This month, we asked our readers which source of non-dues revenue they plan to improve this year. The results were somewhat similar to those when we asked this question in previous years: Half of respondents cited continuing education as their primary non-dues revenue focus. We’re almost halfway through 2018.

Revenue 60

Revenue Education Directory Newsletter 60

Association Adviser

MAY 15, 2017

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Symbiotically, those same operational areas are where association professionals report they want to focus on earning more non-dues revenue this year.

Revenue 61

Revenue Press Release Newsletter Directory 61

Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 63

Revenue Communications Newsletter Directory 63

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.

Revenue 60

Revenue St. Louis Price Cost 60

Association Adviser

APRIL 15, 2014

Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. You’ve got to put your ego aside and reach out to other organizations for help with events and other NDR programs. Fastest-growing sources of NDR. NDR wish list.

Revenue 60

Revenue Georgia Price Newsletter 60

Associations Now

AUGUST 14, 2023

When used effectively, member-generated content—whether it comes from volunteers, speakers, vendors, or industry partners—can help your organization further its mission and drive member value. Each web page described a trend and how it was affecting the industry and listed top resources that could help members navigate each trend.

Content 98

Content Video Resources Team 98

Reid All About it

SEPTEMBER 1, 2023

MCI invites you to participate in its AI benchmark survey , a 3-minute pulse survey about the integration of AI technologies within your organization and your members’ interest and aptitude for AI. ” Also, check out the organization she mentions, Fight the New Drug. AI pulse survey. She says, “I had a helicopter mom.

Revenue 227

Revenue Survey Education Strategy 227

Velvet Chainsaw

JUNE 15, 2022

In my experience, most large conferences this year are realizing about 80 percent of their 2019 revenue performance. For some of the major annual meetings we’re tracking, sponsorship revenue has been a bright spot when compared to exhibit revenue performance. Giving sponsors more stage time, for example, could backfire.

Price 98

Price Tips Conference Cost 98

Reid All About it

JUNE 21, 2019

This methodology helps you identify and solve the problems that are costing your organization revenue, attention, engagement, time, and/or relevance. Organizer: ASAE Technology Professionals Council. Association websites compete with for-profits, media, and even other associations for eyeballs, mindshare, and even revenue.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Aaron Wolowiec

OCTOBER 18, 2016

Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles. While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles.

Communications 223

Communications Survey Social Media Revenue 223

Associations Now

FEBRUARY 26, 2023

Other tools like ChatGPT have become so proficient at mimicking storytelling that we’re now awash in fake stories; a science-fiction magazine recently had to close submissions after being overwhelmed by AI-generated tales. Only your organization knows your members, and knows where to look to identify those headwinds. Not exactly.

Strategy 122

Strategy Examples Review Revenue 122

Velvet Chainsaw

FEBRUARY 1, 2024

Conversely, sponsorship revenue is back to pre-pandemic levels and has upside potential. The first two steps are critical for organizing your sponsor data for analysis. Consider re-organizing your sponsor menu by category. Here’s a step-by-step guide for auditing and refreshing your sponsorship menu.

Price 59

Price Analysis Leadership Revenue 59

EventMobi: Association Events

AUGUST 11, 2023

Association websites are the virtual homebase of your organization. Using consistent design elements, like colors and fonts that tie back to your logo, leaves a stronger impression of your organization. This helps to connect the members of your organization. Clear and consistent branding. Highly visible CTAs. SEO optimization.

Examples 130

Examples Directory Software Video 130

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. The chamber describes the “Beyond the Line” magazine as “taking a deeper dive into our region than most directories.

Communications 78

Communications Directory Social Media Massachusetts 78

Reid All About it

AUGUST 6, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine. Find out how to enrich your planning and operations through the integration of foresight into your organization. . – Meetings Outlook: Future Predictions for the Business of Meetings. 1 CMP credit. every Monday.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

.orgSource

MARCH 18, 2024

Hopefully, our experiences can inspire organizations that want to evolve, transform, innovate—or whatever paella of words you care to use to describe looking beyond the moment.” Organizations are taking their messaging directly to the people they want to influence. Our value is not in a magazine or even standards.

Examples 88

Examples Revenue millennials Strategy 88

Associations Now

JANUARY 6, 2020

Zero in on ideas that generate nondues revenue. It’s never a bad idea to support a plan for change with a revenue-backed business case. It learned last year that Sky & Telescope, a magazine relevant to its field, was being sold. The society strategically acquired it with the aim of creating a new revenue source.

Revenue 93

Revenue Innovation Project Content 93

Velvet Chainsaw

FEBRUARY 8, 2021

By adopting the principles of product management, organizers can think more broadly about how captured session content can be repackaged or rebroadcast to deliver member value and/or new revenue. The revenue needed from virtual registrants and sponsorship to break even may be difficult to predict and generate in the early going.

Content 97

Content Conference Revenue Discount 97

Potomac Core

OCTOBER 4, 2016

Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success. According to Corey Rosenbusch , President and CEO, GCCA , the organization is taking its partnership a step further.

Strategy 164

Strategy eBook Member Engagement Revenue 164

Reid All About it

FEBRUARY 15, 2013

Anthony Ha at TechCrunch reports that Hearst, “a publisher that was previously known for a contrarian strategy that kept the Internet at arm’s length,” is revamping all its online magazines with a responsive, personalized design. Is your organization keeping up? . This is what we will all come to expect – responsive and personalized.

Social Media 150

Social Media Revenue Content Marketing 150

Association Success

MAY 21, 2019

As shown in the chart: Company A is a strong supporter of our association’s products by being a regular advertiser in our magazine and exhibitor at our convention. Company D - Although an active advertiser with your competitors, this company has never purchased an ad in your magazine.

Case Study 103

Case Study Marketing Price Products 103

Velvet Chainsaw

FEBRUARY 23, 2016

Danger, conference organizer! Too many organizations pat their leaders on the back for increased attendance, positive smile-sheet scores, or increases in sponsorship revenue. They include stats on total attendance, revenue, number of sponsors or exhibitors, pace reports, and satisfaction surveys.

Conference 40

Conference Organization Revenue Team 40

Velvet Chainsaw

APRIL 13, 2020

hotel industry is projected to report a 51-percent decline in revenue per available room (RevPAR) in 2020, according to a special forecast revision from STR and Tourism Economics on March 31. Partners that help organizers through this difficult time should be rewarded with additional business and referrals. From Recovery to Reform.

Revenue 106

Revenue Conference Price Marketing 106

Associations Now

APRIL 13, 2015

The Organic Trade Association is backing a proposed check-off program—an advertising and research fund collected from organic producers across the country—but some organic farmers are not on board. What is “organic,” anyway? OTA estimates that a check-off program could raise at least $30 million to $40 million a year.

Organization 40

Organization Marketing Colorado Proposal 40

AssociationChat

APRIL 26, 2021

Associations need more revenue and members need more services. According to “Association Economic Outlook Report” from Marketing General Incorporated, half of associations surveyed lack the revenue and personnel to develop programs for members. Communications channels: E-newsletters; magazines; website; social media; listservs.

Proposal 84

Proposal Revenue Review Newsletter 84

Velvet Chainsaw

NOVEMBER 30, 2022

As we progress through the event industry’s recovery to 2019 levels, conference organizers must have a laser focus on helping potential attendees make their business case for attending their events. Workforce and Technology — Quite a few conference organizers make the mistake of setting up a learning track around one or both of these topics.

Tips 65

Tips Conference Technology Education 65

Reid All About it

MAY 14, 2021

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Find out how to identify and select the right stories to engage your customers and audiences and entice them to connect with your business or organization. New episodes are posted by 1 p.m. every Monday. Guests: Joy Duling.

St. Louis 341

St. Louis Technology Strategy Conference 341

Associations Now

OCTOBER 20, 2019

When the American Astronomical Society had a chance to acquire a magazine earlier this year, the price tag was hefty. The spring of 2019 provided a possible answer: A large media company had entered bankruptcy, and one of the assets it was shedding was Sky & Telescope , a long-lived and much-loved general-interest astronomy magazine.

Price 66

Price Committee Content Revenue 66

Nimble AMS

JULY 3, 2019

Why cross-selling is important for organizations to increase revenue and improve member retention. According to Fortune magazine, Amazon consistently ranks as the second most admired retailer in the world. According to Fortune magazine , Amazon consistently ranks as the second most admired retailer in the world.

How To 60

How To Revenue Products Software 60

Higher Logic

SEPTEMBER 25, 2018

Organic Conversation Jumps Despite Technology and Privacy Concerns. MSCPA marketed its community in its print magazine and reminded members of its launch through its website and email. Community Advertising Increases Non-Dues Revenue by $14,000. Revenue from ads more than covered its community licensing costs for the year.

Case Study 120

Case Study Massachusetts Newsletter Software 120

Membership Marketing

FEBRUARY 7, 2018

He took the entire budget for his organization and divided it by the number of members and determined that the cost to service a member who annually paid $79 in dues was $300 ($3,000,000/10,000 members). But in all seriousness, when an organization assigns too much cost to serving a member, the calculation can kill a membership program.

Cost 49

Cost Revenue Analysis Recruiting 49

Aaron Wolowiec

OCTOBER 18, 2016

Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles. While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles.

Communications 100

Communications Survey Social Media Revenue 100

Reid All About it

MAY 21, 2021

Because of pandemic-induced change, Dave Lutz of Velvet Chainsaw Consulting says, “Conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past.” This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. 1 CMP credit.

San Jose 369

San Jose Email Marketing Tools millennials 369