Association Success

MAY 21, 2019

Is your association paying attention to trends and changes in market behaviors? In Segmenting Your Market - Part 1 , we introduced the topic of how associations have more than just diverse members, but how industry suppliers or similar communities present a varied market to be examined.

Case Study 103

Case Study Marketing Price Products 103

Reid All About it

SEPTEMBER 1, 2023

MCI invites you to participate in its AI benchmark survey , a 3-minute pulse survey about the integration of AI technologies within your organization and your members’ interest and aptitude for AI. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. AI pulse survey. Workplace culture.

Revenue 227

Revenue Survey Education Strategy 227

GrowthZone

APRIL 20, 2021

Consider the difference between your marketing plan and the “game” played by mass media. What do print magazines forget to explain? Back to our example, broadcast and magazine advertisers often waste money on a broad audience that has no use for their product or service. Advertising is mass. Business owners.

United States 148

United States Revenue Maine Content 148

Velvet Chainsaw

MARCH 15, 2023

The truth is that most of the data points and recovery opinions are coming from the supplier — not the organizer — side of our industry. Unless you plan events for a booming industry, your reality working for professional and trade associations is that revenue from your 2022 and 2023 meetings is 15 percent (or more) lower than 2019.

Event Planning 98

Event Planning Cost Revenue Conference 98

Association Adviser

APRIL 16, 2013

A clearly defined editorial plan can help ease the magazine production process and help you reach your communications goals. These best practices can organize your editorial leadership and help you develop best-in-class communication pieces that your members can trust as the voice of your industry. Tracy Tompkins.

Products 60

Products Process Committee Guidelines 60

Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Fortunately, marketers have access to a range of free and paid tools designed to help small teams curate better and faster. Why curate content? For beginner curators.

Tools 122

Tools Content Marketing Newsletter 122

Associations Now

AUGUST 14, 2023

When used effectively, member-generated content—whether it comes from volunteers, speakers, vendors, or industry partners—can help your organization further its mission and drive member value. Create Thought Leadership In 2019, ASA wanted to reposition itself in the market, so they brought in a marketing firm to do an assessment.

Content 88

Content Video Resources Team 88

EventMobi: Association Events

AUGUST 11, 2023

Association websites are the virtual homebase of your organization. Using consistent design elements, like colors and fonts that tie back to your logo, leaves a stronger impression of your organization. This helps to connect the members of your organization. Clear and consistent branding. Highly visible CTAs. SEO optimization.

Examples 130

Examples Directory Software Video 130

Association Adviser

APRIL 26, 2018

This month, we asked our readers which source of non-dues revenue they plan to improve this year. The results were somewhat similar to those when we asked this question in previous years: Half of respondents cited continuing education as their primary non-dues revenue focus. We’re almost halfway through 2018.

Revenue 60

Revenue Education Directory Newsletter 60

Velvet Chainsaw

JUNE 15, 2022

In my experience, most large conferences this year are realizing about 80 percent of their 2019 revenue performance. For some of the major annual meetings we’re tracking, sponsorship revenue has been a bright spot when compared to exhibit revenue performance. Their contact usually is with the budget spender, not budget maker.

Price 98

Price Tips Conference Cost 98

Associations Now

APRIL 13, 2015

The Organic Trade Association is backing a proposed check-off program—an advertising and research fund collected from organic producers across the country—but some organic farmers are not on board. What is “organic,” anyway? OTA estimates that a check-off program could raise at least $30 million to $40 million a year.

Organization 40

Organization Marketing Colorado Proposal 40

Association Adviser

MAY 15, 2017

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Symbiotically, those same operational areas are where association professionals report they want to focus on earning more non-dues revenue this year.

Revenue 61

Revenue Press Release Newsletter Directory 61

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. Jen Maltba, Marketing Manager at Cvent.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. every Monday.

St. Louis 341

St. Louis Technology Strategy Conference 341

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Several thousand award entries were submitted to the competition, which is now in its 37th year. Award of Excellence Winners.

Communications 78

Communications Directory Social Media Massachusetts 78

Association Adviser

APRIL 15, 2014

Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. You’ve got to put your ego aside and reach out to other organizations for help with events and other NDR programs. Fastest-growing sources of NDR. NDR wish list. TRSA’s Ricci agreed.

Revenue 60

Revenue Georgia Price Newsletter 60

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016. Tom Greve, EMS World.

Revenue 60

Revenue St. Louis Price Cost 60

Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? I’ll see you back here on Friday, August 20. Chapter benchmarking survey. 1 CMP credit.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 62

Revenue Communications Newsletter Directory 62

Velvet Chainsaw

MAY 21, 2018

Only time will tell what impact these reductions will have on these chains’ market share. In my opinion, the two underlying market shifts that led to making this move are: Growing cost of sales beyond commissions; and. commissions paid to the chain’s regional or national sales organization. Some third parties share revenue (i.e.,

Marketing 61

Marketing Cost Revenue America 61

Reid All About it

MAY 21, 2021

Because of pandemic-induced change, Dave Lutz of Velvet Chainsaw Consulting says, “Conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past.” This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. 1 CMP credit.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

FEBRUARY 15, 2013

Everyone (well, most everyone) knows the benefits of content marketing. How will this impact marketing? He’s also talking about wearable technology combined with social media , and explains how marketers can prepare for these changes. Is your organization keeping up? . It is happening again,” says Augie Ray.

Social Media 150

Social Media Revenue Content Marketing 150

Velvet Chainsaw

APRIL 13, 2020

hotel industry is projected to report a 51-percent decline in revenue per available room (RevPAR) in 2020, according to a special forecast revision from STR and Tourism Economics on March 31. Partners that help organizers through this difficult time should be rewarded with additional business and referrals. From Recovery to Reform.

Revenue 106

Revenue Conference Price Marketing 106

AssociationChat

APRIL 26, 2021

From the vantage point of companies, sponsorship fees are almost always a marketing expense …. Associations need more revenue and members need more services. Since sponsorships fees are a marketing expense, companies consider the wide range of ways they can accomplish their marketing goals. a business expense.

Proposal 84

Proposal Revenue Review Newsletter 84

Potomac Core

OCTOBER 4, 2016

Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success. According to Corey Rosenbusch , President and CEO, GCCA , the organization is taking its partnership a step further.

Strategy 164

Strategy eBook Member Engagement Revenue 164

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. Revenue and Pricing Strategies for Virtual Events. 1 CMP credit. Mon 7/13 at 1 p.m.

Montana 365

Montana Content Price Strategy 365

.orgSource

MARCH 18, 2024

Hopefully, our experiences can inspire organizations that want to evolve, transform, innovate—or whatever paella of words you care to use to describe looking beyond the moment.” Organizations are taking their messaging directly to the people they want to influence. Our value is not in a magazine or even standards.

Examples 88

Examples Revenue millennials Strategy 88

Velvet Chainsaw

FEBRUARY 8, 2021

By adopting the principles of product management, organizers can think more broadly about how captured session content can be repackaged or rebroadcast to deliver member value and/or new revenue. The revenue needed from virtual registrants and sponsorship to break even may be difficult to predict and generate in the early going.

Content 97

Content Conference Revenue Discount 97

Velvet Chainsaw

NOVEMBER 30, 2022

As we progress through the event industry’s recovery to 2019 levels, conference organizers must have a laser focus on helping potential attendees make their business case for attending their events. Workforce and Technology — Quite a few conference organizers make the mistake of setting up a learning track around one or both of these topics.

Tips 65

Tips Conference Technology Education 65

Membership Marketing

FEBRUARY 7, 2018

It is an important question to building and sustaining a success membership marketing program. He took the entire budget for his organization and divided it by the number of members and determined that the cost to service a member who annually paid $79 in dues was $300 ($3,000,000/10,000 members).

Cost 49

Cost Revenue Analysis Recruiting 49

Higher Logic

SEPTEMBER 25, 2018

Organic Conversation Jumps Despite Technology and Privacy Concerns. MSCPA marketed its community in its print magazine and reminded members of its launch through its website and email. Community Advertising Increases Non-Dues Revenue by $14,000. Still, staff started the community with low to moderate expectations.

Case Study 120

Case Study Massachusetts Newsletter Software 120

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. 118 judges from a variety of associations, nonprofits, and for-profit organizations evaluated the submissions this year.

Newsletter 52

Newsletter Austin Committee America 52

Reid All About it

DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

Video 221

Video Certificate Review LMS 221

Reid All About it

NOVEMBER 25, 2016

If your organization has a webinar scheduled in the next few weeks, please send me the link. Grazia Mohren, vice president of marketing, BizBash Media. 4 Easy Ways to Generate Non-Dues Revenue. Randy Lieberman, Foundation Marketing Group. Presenters: Dianne Davis, meetings and marketing consultant, Owner, Tulnet.

DC 184

DC Ohio Project Washington 184

Velvet Chainsaw

JANUARY 14, 2014

Just be ready to prove why a sponsor’s dollars are well spent on your organization. That’s the bad news for your convention’s revenue-diversification model. As an organization, you need to shift those revenue dollars from industry suppliers by developing a strategy around your sponsorship offerings. The Bad News.

Conference 40

Conference Marketing Revenue Maine 40

Association Success

OCTOBER 27, 2020

Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . Associations and membership organizations are already experts at creating high-quality, paywalled content. Doing so can show a large audience all your organization has to offer.

Content 107

Content Strategy Library Newsletter 107

Reid All About it

SEPTEMBER 16, 2016

Deb Fiscella, president, Center Stage Marketing. Lisa Hurley (Moderator), Content Director, Special Events magazine. Event organizer: Scott Oser. Airbnb and other alternative accommodation services are making inroads into the leisure travel market, but meeting-goers will always want to stay in the headquarters hotel, right?

Arlington 150

Arlington Phoenix DC Virginia 150