ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. If you need to bring together several documents into one file, use a PDF merging tool.

Marketing 52

Marketing Indiana Newsletter Social Media 52

SCD Group

OCTOBER 28, 2013

Tactics for encouraging change in an organization. By Christopher Penn via SH/FT Communications One of the questions on everyone’s mind about any kind of new process, procedure, or methodology is how to get organizations to adopt it. Association Membership Marketing: 12 Steps for Success. The Marketing General Inc.

Marketing 40

Marketing Cleveland Content Communications 40

Smooth The Path

JUNE 18, 2019

And every two months or so, a magazine would arrive. But this is a shame since turning the membership funnel upside down is a big opportunity for many organizations to increase their member retention rates. New member onboarding programs methodically show each new member exactly how the organization can help them. Start ASAP.

Organization 108

Organization Member Engagement Member Experience Video 108

Association Adviser

APRIL 16, 2013

A clearly defined editorial plan can help ease the magazine production process and help you reach your communications goals. These best practices can organize your editorial leadership and help you develop best-in-class communication pieces that your members can trust as the voice of your industry. Tracy Tompkins.

Products 60

Products Process Committee Guidelines 60

Spark Consulting

MARCH 28, 2014

Trade ad space in a popular industry magazine for distributing that magazine to all your conference attendees. Share it with your allied organizations, and allow them to share it with their members. conferences crowdsourcing innovation marketing membership presentations' I have used this one myself and it works great!).

Tips 150

Tips Marketing Conference Cost 150

Associations Now

DECEMBER 12, 2018

Repackaging content is nothing new, but ensuring it’s marketed correctly can keep your association top of mind among members. Good marketing is the key to making association content feel shiny and new. Here are a few tips for effectively marketing your repurposed association content: Ensure repackaged content is relevant.

Content 89

Content Tips Marketing Certificate 89

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Location: Denver CO.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Associations Now

OCTOBER 22, 2013

The device has an 81 percent usage share in the tablet market, according to the company. Digital magazines for the iPad and other platforms hold promise for the publishing industry, but the format’s still experiencing some growing pains. According to a new AdWeek piece , tablet magazines remain a tiny part of the market.

Products 40

Products Industry Report Marketing 40

Associations Now

AUGUST 14, 2023

When used effectively, member-generated content—whether it comes from volunteers, speakers, vendors, or industry partners—can help your organization further its mission and drive member value. Create Thought Leadership In 2019, ASA wanted to reposition itself in the market, so they brought in a marketing firm to do an assessment.

Content 98

Content Video Resources Team 98

Associations Now

APRIL 13, 2015

The Organic Trade Association is backing a proposed check-off program—an advertising and research fund collected from organic producers across the country—but some organic farmers are not on board. What is “organic,” anyway? OTA estimates that a check-off program could raise at least $30 million to $40 million a year.

Organization 40

Organization Marketing Colorado Proposal 40

GrowthZone

APRIL 20, 2021

Consider the difference between your marketing plan and the “game” played by mass media. What do print magazines forget to explain? Back to our example, broadcast and magazine advertisers often waste money on a broad audience that has no use for their product or service. Advertising is mass. Business owners.

United States 148

United States Revenue Maine Content 148

Associations Now

SEPTEMBER 10, 2018

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. It’s not like social media marketing, where it once seemed like there was a new network to jump into every week.

Strategy 99

Strategy Marketing Social Media New York 99

Reid All About it

SEPTEMBER 15, 2023

Katherine Matthews, CAE, talks to Alexandra Mouw, CAE, about the National Council of Architectural Registration Boards’ journey to becoming a data-driven organization. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. 1 CMP credit. More info/register. Letting Go! Mulford, Esq.,

LMS 256

LMS Revenue Arlington Education 256

EventMobi: Association Events

AUGUST 11, 2023

Association websites are the virtual homebase of your organization. Using consistent design elements, like colors and fonts that tie back to your logo, leaves a stronger impression of your organization. This helps to connect the members of your organization. Clear and consistent branding. Highly visible CTAs. SEO optimization.

Examples 130

Examples Directory Software Video 130

AssociationChat

MARCH 28, 2023

Today, global brands and organizations from PayPal to Lululemon use valuegraphics to understand how groups of people make decisions about anything, anywhere on Earth-and activate their target audiences eight times more powerfully than ever before. He is a human values expert, global researcher, and best-selling author. In 2018, Inc.

Strategy 64

Strategy Project Marketing Leadership 64

.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. These statistics highlight the value and impact of conversational marketing.

Las Vegas 100

Las Vegas Marketing Software Tools 100

Associations Now

APRIL 13, 2017

In an updated code, the association set out guidelines for appropriate marketing of craft brews, including avoiding potentially offensive brand names and imagery. The association won’t give brewers that market such brands the same exposure and access to its licensing as in the past. That turns off people.”.

Marketing 75

Marketing Guidelines Industry Leadership 75

Reid All About it

SEPTEMBER 1, 2023

MCI invites you to participate in its AI benchmark survey , a 3-minute pulse survey about the integration of AI technologies within your organization and your members’ interest and aptitude for AI. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. AI pulse survey. Workplace culture.

Revenue 227

Revenue Survey Education Strategy 227

Association Navigator

SEPTEMBER 4, 2012

Here are some good marketing resources for your association or professional services firm. The organizations and consultants below offer a variety of materials including books, blogs, webinars and consulting that have inspired me to think differently about marketing. As Daniel Pink might say, “we’re all in marketing now.”.

Resources 100

Resources Marketing Philadelphia Baltimore 100

AssociationChat

MAY 20, 2020

Right now many of these associations and organizations are offering their education either free for a limited time, or at reduced rates as we all seek to emerge stronger from this time – so do check it out. Biz Events Asia sharing news on a massive market. Ignite Magazine. The Incentivist digital magazine.

Resources 105

Resources Certificate Texas America 105

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. Jen Maltba, Marketing Manager at Cvent.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Associations Now

JANUARY 31, 2020

Cybercriminals are getting more clever about targeting organizations and individuals. You also need to stay on top of new tricks and tactics that hackers are using to target people and organizations. Clicks are packaged into more precise ad targeting tools that Google hands off to marketers. OAuth-based phishing.

Tools 111

Tools Marketing Examples Products 111

Velvet Chainsaw

MAY 21, 2018

Only time will tell what impact these reductions will have on these chains’ market share. In my opinion, the two underlying market shifts that led to making this move are: Growing cost of sales beyond commissions; and. commissions paid to the chain’s regional or national sales organization. More influencers with less influence.

Marketing 61

Marketing Cost Revenue America 61

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. They will be representing your organization.

Leadership 88

Leadership Social Media Case Study Industry 88

Thanks For Playing

OCTOBER 30, 2012

Is your magazine frumpy? Mitch and I and a panel of experts (aka the Brown Bag attendees) will provide on-the-spot analysis and advice for the samples you bring to help improve your marketing and communciations efforts. If you'd like the group to look at a print piece (like a brochure, postcard, magazine, etc.), Register now !

Social Media 150

Social Media Sample Analysis Washington 150

Velvet Chainsaw

MARCH 15, 2023

The truth is that most of the data points and recovery opinions are coming from the supplier — not the organizer — side of our industry. This perfect storm significantly threatens the sustainability of associations and adds tremendous pressure to those who are organizing events to find ways to improve their financial performance.

Event Planning 98

Event Planning Cost Revenue Conference 98

Association Adviser

OCTOBER 23, 2018

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. What Association Awards Contests Should My Association Enter?

Newsletter 63

Newsletter Communications Press Release Social Media 63

Association Adviser

OCTOBER 30, 2018

The print magazine was the second most highly valued communication channel this year. That session can also be the basis for a print magazine article, story on your blog and interview in your digital newsletter, all of which should be promoted on social media and used to start a discussion thread in your online community.

Communications 186

Communications Social Media Newsletter Content 186

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. The chamber describes the “Beyond the Line” magazine as “taking a deeper dive into our region than most directories.

Communications 78

Communications Directory Social Media Massachusetts 78

Reid All About it

MAY 21, 2021

Because of pandemic-induced change, Dave Lutz of Velvet Chainsaw Consulting says, “Conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past.” This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. 1 CMP credit.

San Jose 369

San Jose Email Marketing Tools millennials 369

Association Success

OCTOBER 27, 2020

Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . Associations and membership organizations are already experts at creating high-quality, paywalled content. Doing so can show a large audience all your organization has to offer.

Content 107

Content Strategy Library Newsletter 107

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. every Monday.

St. Louis 341

St. Louis Technology Strategy Conference 341

Velvet Chainsaw

JUNE 15, 2022

The holy grail of pricing is to make it value-based, or what the market will bear. C) Investors help activate the sponsorship through their pre- and post-conference marketing. Budget makers often have an ego to stroke and will want a seat at the table with someone who can make commitments on behalf of your organization.

Price 98

Price Tips Conference Cost 98

Velvet Chainsaw

MARCH 31, 2014

Sure, it is much easier to use association-owned media from your magazines, newsletters, website, blogs and discussion lists to promote your conference. But using only your own lists creates inbred conference marketing. So who are you missing with that marketing? Four Steps To Move Beyond Inbred Marketing.

Conference 40

Conference Marketing Newsletter Industry 40

Aaron Wolowiec

JUNE 14, 2016

As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”. What does that mean for associations?

Strategy 167

Strategy Social Media America Survey 167

Reid All About it

DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

Video 221

Video Certificate Review LMS 221

Reid All About it

FEBRUARY 15, 2013

Everyone (well, most everyone) knows the benefits of content marketing. How will this impact marketing? He’s also talking about wearable technology combined with social media , and explains how marketers can prepare for these changes. Is your organization keeping up? . Tagged: Content Marketing , Twitter.

Social Media 150

Social Media Revenue Content Marketing 150