Association Adviser

APRIL 16, 2013

A clearly defined editorial plan can help ease the magazine production process and help you reach your communications goals. These best practices can organize your editorial leadership and help you develop best-in-class communication pieces that your members can trust as the voice of your industry. Tracy Tompkins.

Products 60

Products Process Committee Guidelines 60

AssociationChat

MARCH 28, 2023

Today, global brands and organizations from PayPal to Lululemon use valuegraphics to understand how groups of people make decisions about anything, anywhere on Earth-and activate their target audiences eight times more powerfully than ever before. He is a human values expert, global researcher, and best-selling author. In 2018, Inc.

Strategy 64

Strategy Project Marketing Leadership 64

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Location: Denver CO.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Velvet Chainsaw

MARCH 15, 2023

The truth is that most of the data points and recovery opinions are coming from the supplier — not the organizer — side of our industry. This perfect storm significantly threatens the sustainability of associations and adds tremendous pressure to those who are organizing events to find ways to improve their financial performance.

Event Planning 98

Event Planning Cost Revenue Conference 98

Reid All About it

SEPTEMBER 15, 2023

Katherine Matthews, CAE, talks to Alexandra Mouw, CAE, about the National Council of Architectural Registration Boards’ journey to becoming a data-driven organization. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. 1 CMP credit. More info/register. Letting Go! Mulford, Esq.,

LMS 256

LMS Revenue Arlington Education 256

.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. These statistics highlight the value and impact of conversational marketing.

Las Vegas 100

Las Vegas Marketing Software Tools 100

Velvet Chainsaw

JUNE 15, 2022

The holy grail of pricing is to make it value-based, or what the market will bear. Thought-leadership inventory items — like sponsored sessions, tech demos, general sessions, and VIP experiences — are usually prime candidates for value-based pricing. How involved is your leadership with the budget maker?

Price 98

Price Tips Conference Cost 98

Associations Now

APRIL 13, 2017

In an updated code, the association set out guidelines for appropriate marketing of craft brews, including avoiding potentially offensive brand names and imagery. The association won’t give brewers that market such brands the same exposure and access to its licensing as in the past. That turns off people.”.

Marketing 73

Marketing Guidelines Industry Leadership 73

AssociationChat

MAY 20, 2020

Right now many of these associations and organizations are offering their education either free for a limited time, or at reduced rates as we all seek to emerge stronger from this time – so do check it out. Biz Events Asia sharing news on a massive market. Event Leadership Institute. Ignite Magazine. MeetingsToday.com.

Resources 105

Resources Certificate Texas America 105

Reid All About it

DECEMBER 18, 2020

Billhighway explains how to get access to real-time chapter financial data , reduce the risk of financial mismanagement and alleviate the chapter leadership burden. Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. every Monday.

Video 221

Video Certificate Review LMS 221

Reid All About it

SEPTEMBER 1, 2023

MCI invites you to participate in its AI benchmark survey , a 3-minute pulse survey about the integration of AI technologies within your organization and your members’ interest and aptitude for AI. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. AI pulse survey. Workplace culture.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

OCTOBER 9, 2020

Fri 10/9 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Is Your Organization Ready to Take the Full Advantage of Digital Events? More info/register. 1 CMP credit.

Utah 370

Utah LMS Conference Technology 370

Association Navigator

SEPTEMBER 4, 2012

Here are some good marketing resources for your association or professional services firm. The organizations and consultants below offer a variety of materials including books, blogs, webinars and consulting that have inspired me to think differently about marketing. As Daniel Pink might say, “we’re all in marketing now.”.

Resources 100

Resources Marketing Philadelphia Baltimore 100

Association Adviser

OCTOBER 30, 2018

The print magazine was the second most highly valued communication channel this year. That session can also be the basis for a print magazine article, story on your blog and interview in your digital newsletter, all of which should be promoted on social media and used to start a discussion thread in your online community.

Communications 184

Communications Social Media Newsletter Content 184

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. Jen Maltba, Marketing Manager at Cvent.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Reid All About it

MAY 21, 2021

Because of pandemic-induced change, Dave Lutz of Velvet Chainsaw Consulting says, “Conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past.” Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist.

San Jose 369

San Jose Email Marketing Tools millennials 369

Association Adviser

OCTOBER 23, 2018

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. What Association Awards Contests Should My Association Enter?

Newsletter 62

Newsletter Communications Press Release Social Media 62

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. every Monday.

St. Louis 341

St. Louis Technology Strategy Conference 341

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. The chamber describes the “Beyond the Line” magazine as “taking a deeper dive into our region than most directories.

Communications 78

Communications Directory Social Media Massachusetts 78

Velvet Chainsaw

NOVEMBER 30, 2022

As we progress through the event industry’s recovery to 2019 levels, conference organizers must have a laser focus on helping potential attendees make their business case for attending their events. Workforce and Technology — Quite a few conference organizers make the mistake of setting up a learning track around one or both of these topics.

Tips 65

Tips Conference Technology Education 65

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. This series of 15-minute videos cover hot topics and issues related to 501c organization management. Organizer: Robert Taflinger. Intriguing. Mon 6/1 at 1 p.m.

San Diego 259

San Diego Strategy North Carolina Conference 259

Velvet Chainsaw

NOVEMBER 4, 2021

Work closely with your local chapter or Destination Marketing Organization to identify two or three local worthy causes that you’d like to help. How can our organizations become advocates for good — and be a part of the healing? Here are some suggestions. Choose Your Charity.

St. Louis 97

St. Louis Phoenix Missouri Florida 97

Idea Architects

JUNE 6, 2011

Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. Searching for leadership limerick will identify previous posts. Pricing is such a critical consideration there is an organization, The Professional Pricing Society , devoted exclusively to its practice.

Price 60

Price Leadership Discount Strategy 60

Reid All About it

JULY 30, 2021

Why niche communities are the future of social media marketing—associations should have an advantage here. Writing as a Thought Leadership Strategy. Writing is one of the most powerful strategies for establishing thought leadership, increasing visibility and credibility, and growing your business. Ronn Levine, SIIA ).

Newsletter 195

Newsletter Certificate Technology Strategy 195

.orgSource

APRIL 17, 2023

According to a study from Goldman Sachs, “Generative AI tools could impact 300 million full-time jobs worldwide, which could lead to a significant disruption in the job market.” These are ten occupations that PC Magazine predicts are the most endangered. quadrillion floating-point operations per second. Don’t be a team in name only.

Communications 88

Communications Team Proposal Analysis 88

Reid All About it

JANUARY 25, 2013

She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Take a look at her list to see how you can improve your marketing.

Wichita 150

Wichita Social Media Kansas Content 150

Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Foresight as a Leadership Competency, Part 1. Chapter benchmarking survey.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

.orgSource

MARCH 18, 2024

Hopefully, our experiences can inspire organizations that want to evolve, transform, innovate—or whatever paella of words you care to use to describe looking beyond the moment.” People benefit from the encouragement and wisdom of groups like.orgCommunity’s Leadership Circles. Our value is not in a magazine or even standards.

Examples 88

Examples Revenue millennials Strategy 88

Velvet Chainsaw

AUGUST 22, 2017

As more sponsors embrace content marketing or thought leadership as arguably the most powerful strategy for improving attitudes and perceptions of their brand, conference-speaking slots are increasing in value. Stage time can range from a five-minute-interruption marketing slot to a full-session buyout. Transparency.

Conference 75

Conference Education Leadership Content 75

Velvet Chainsaw

FEBRUARY 8, 2021

By adopting the principles of product management, organizers can think more broadly about how captured session content can be repackaged or rebroadcast to deliver member value and/or new revenue. Sponsors are more willing than ever to invest in high-quality thought leadership opportunities. 5 Product Management Principles to Adopt.

Content 97

Content Conference Revenue Discount 97

Plexus Consulting

MARCH 14, 2012

Plexus Consulting Group® For health, education, workforce, finance and other non profit and public service organizations that want to leverage resources and strategically plan for U.S. or international market expansion. One Sign of Effective Leadership. Organizations thrive that are run by leaders who have this quality.

Leadership 40

Leadership Team Maine Education 40

Spark Consulting

MAY 15, 2013

Two, I have an article coming out in MSAE’s Association FOCUS magazine on this very topic in June.). Peggy Hoffman , Eric Lanke , and I are going to be speaking on this topic at the upcoming ASAE Marketing, Membership, and Communications Conference. Do you advertise on Google? my beloved H Street NE neighborhood).

DC 150

DC Innovation Review Leadership 150

Higher Logic

FEBRUARY 14, 2017

Here’s the catch: while most people know the key to success for membership organizations is to provide value, they disagree about the best way to deliver that value. Why is an online community better than a conference or a members-only magazine? Every organization has its own set of unique goals that need to be considered.

Strategy 168

Strategy How To Software Team 168

Velvet Chainsaw

JULY 23, 2018

Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means.

Content 78

Content Conference Video Marketing 78

Reid All About it

NOVEMBER 25, 2016

If your organization has a webinar scheduled in the next few weeks, please send me the link. Guests: John Graham, CAE, president and CEO, ASAE & The Center for Association Leadership. Grazia Mohren, vice president of marketing, BizBash Media. Randy Lieberman, Foundation Marketing Group. Tue 11/29 at 2 p.m. –

DC 184

DC Ohio Project Washington 184

Aaron Wolowiec

SEPTEMBER 9, 2015

ASAE The Center for Association Leadership , which supports the interests of more than 22,000 association executives and industry partners representing 10,000 organizations worldwide, sat down with President John Graham about new membership models and game changers he sees happening for associations during the coming year.

Detroit 100

Detroit Communications Technology Leadership 100

Association Adviser

APRIL 27, 2018

Erin guides IFMA’s voice and messaging, leads the association’s social media presence and oversees IFMA’s web properties, magazine and online Knowledge Library. In college, I was part of the University of Florida Student Chapter of the American Marketing Association. ES: Isn’t there a saying about how leaders are made, not born?

Houston 74

Houston Florida Nashville Library 74