Thanks For Playing

OCTOBER 16, 2012

I'm presenting on the topic above at the Events By Design Small Staff Association workshop today, and while it's too late to join us, I thought I could share my best membership marketing tips for small staff associations (aka "the handout") with everyone. Proof read all written communications. Little Things Mean a Lot!

Marketing 150

Marketing Newsletter Recruiting Recruitment 150

Aaron Wolowiec

JANUARY 7, 2014

And for still others, it means a time to catch up, organize and reflect. This year I’m recommending in your communications with members that you simply emphasize brevity and clarity. It means sending fewer communications (electronic and print) that are consistently branded in both look and tone. What’s in it for me?).

Communications 100

Communications Michigan Products Marketing 100

Smooth The Path

JUNE 18, 2019

And every two months or so, a magazine would arrive. But this is a shame since turning the membership funnel upside down is a big opportunity for many organizations to increase their member retention rates. New member onboarding programs methodically show each new member exactly how the organization can help them. Start ASAP.

Organization 108

Organization Member Engagement Member Experience Video 108

Association Adviser

JUNE 15, 2018

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? Let members get to know other members through your communications. Notices or articles don’t have to be long. About The Author.

Communications 82

Communications Video Survey millennials 82

Association Adviser

APRIL 16, 2013

A clearly defined editorial plan can help ease the magazine production process and help you reach your communications goals. These best practices can organize your editorial leadership and help you develop best-in-class communication pieces that your members can trust as the voice of your industry. Tracy Tompkins.

Products 60

Products Process Committee Guidelines 60

SCD Group

OCTOBER 28, 2013

Tactics for encouraging change in an organization. By Christopher Penn via SH/FT Communications One of the questions on everyone’s mind about any kind of new process, procedure, or methodology is how to get organizations to adopt it. Association Membership Marketing: 12 Steps for Success. The Marketing General Inc.

Marketing 40

Marketing Cleveland Content Communications 40

Spark Consulting

MARCH 28, 2014

Trade ad space in a popular industry magazine for distributing that magazine to all your conference attendees. In other words, have a communications calendar. Share it with your allied organizations, and allow them to share it with their members. conferences crowdsourcing innovation marketing membership presentations'

Tips 150

Tips Marketing Conference Cost 150

Association Adviser

MAY 18, 2018

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. Other outsourced communication functions include magazines, directories and social media. Why segment your member communications?

Communications 60

Communications Dallas Directory Social Media 60

Association Adviser

DECEMBER 11, 2018

Every year, we ask association professionals who take our Association Communications Benchmarking Survey how much they value individual member communication channels. Every association is different, of course, and one way of communicating might work well for one association but not another. Let us know in the comments below!

Communications 62

Communications Social Media Newsletter Survey 62

Reid All About it

SEPTEMBER 15, 2023

Katherine Matthews, CAE, talks to Alexandra Mouw, CAE, about the National Council of Architectural Registration Boards’ journey to becoming a data-driven organization. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. 1 CMP credit. More info/register. Letting Go! Mulford, Esq.,

LMS 256

LMS Revenue Arlington Education 256

Association Adviser

SEPTEMBER 28, 2018

According to the recently published Association Communications Benchmarking Study , an overwhelming percentage (84 percent) of associations believe they are good at creating relevant content in their communications. Perhaps your association, like many organizations, is guilty of assuming too much. We know our communications.

Communications 61

Communications Content Survey Analysis 61

Membership Marketing

JANUARY 10, 2018

But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. So the best plans are to notify members of the new model and how it will impact them with multiple communication channels.

Communications 56

Communications How To Recruiting Recruitment 56

.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. These statistics highlight the value and impact of conversational marketing.

Las Vegas 100

Las Vegas Marketing Software Tools 100

Association Adviser

OCTOBER 13, 2016

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).

Communications 60

Communications Revenue Social Media Survey 60

Reid All About it

SEPTEMBER 1, 2023

MCI invites you to participate in its AI benchmark survey , a 3-minute pulse survey about the integration of AI technologies within your organization and your members’ interest and aptitude for AI. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. AI pulse survey. Workplace culture.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

MAY 21, 2021

Because of pandemic-induced change, Dave Lutz of Velvet Chainsaw Consulting says, “Conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past.” This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. 1 CMP credit.

San Jose 369

San Jose Email Marketing Tools millennials 369

Association Adviser

OCTOBER 23, 2018

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. There are many awards contests for which association communications are eligible.

Newsletter 62

Newsletter Communications Press Release Social Media 62

Thanks For Playing

OCTOBER 30, 2012

Is your magazine frumpy? Join me and Mitch Arnowitz ( Tuvel Communications ) at MGI (623 N. Mitch and I and a panel of experts (aka the Brown Bag attendees) will provide on-the-spot analysis and advice for the samples you bring to help improve your marketing and communciations efforts. Is your blog out-of-date? Register now !

Social Media 150

Social Media Sample Analysis Washington 150

Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 62

Revenue Communications Newsletter Directory 62

Reid All About it

OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. Fri 10/9 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. Megan Burke Roudebush, Fast Company ). More info/register.

Utah 370

Utah LMS Conference Technology 370

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. 1 CAE credit.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

AssociationChat

MARCH 28, 2023

Today, global brands and organizations from PayPal to Lululemon use valuegraphics to understand how groups of people make decisions about anything, anywhere on Earth-and activate their target audiences eight times more powerfully than ever before. He is a human values expert, global researcher, and best-selling author. In 2018, Inc.

Strategy 64

Strategy Project Marketing Leadership 64

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. Community karma, baby. Communications. 1 CMP credit. Mon 7/13 at 1 p.m.

Montana 365

Montana Content Price Strategy 365

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. They will be representing your organization.

Leadership 88

Leadership Social Media Case Study Industry 88

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. 118 judges from a variety of associations, nonprofits, and for-profit organizations evaluated the submissions this year.

Newsletter 52

Newsletter Austin Committee America 52

Multiview

MARCH 31, 2022

When I started working with associations just a decade ago, it was hard to have a conversation about the digitization of communications and media. Trying to convince leaders to convert their printed magazines, journals and other publications into digital assets was almost impossible.

Communications 52

Communications Technology Organization Social Media 52

Association Adviser

APRIL 27, 2018

This month’s Corner Office features Erin Sevitz, director of communications for the International Facility Management Association (IFMA). Erin guides IFMA’s voice and messaging, leads the association’s social media presence and oversees IFMA’s web properties, magazine and online Knowledge Library.

Houston 74

Houston Florida Nashville Library 74

Associations Live

OCTOBER 21, 2013

MSAE''s Communications Networking Group had a 2-for-1 meeting where we discussed Digital Strategy and Best Reads for communication professionals. Each item will hold a different weight in your organization. Technology Associations Social Media marketing Miscellaneous Membership communication communications'

Communications 40

Communications Strategy Social Media Newsletter 40

Reid All About it

FEBRUARY 15, 2013

Everyone (well, most everyone) knows the benefits of content marketing. How will this impact marketing? and mobile platforms, and more on visual and audio communications. “It He’s also talking about wearable technology combined with social media , and explains how marketers can prepare for these changes. Happy Friday!

Social Media 150

Social Media Revenue Content Marketing 150

AssociationChat

APRIL 26, 2021

From the vantage point of companies, sponsorship fees are almost always a marketing expense …. According to “Association Economic Outlook Report” from Marketing General Incorporated, half of associations surveyed lack the revenue and personnel to develop programs for members. Can Associations Perform Like Marketing Agencies?

Proposal 84

Proposal Revenue Review Newsletter 84

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Discover the 5 levels of subconscious communication to avoid self-sabotage and seize opportunities. Organizer: Robert Taflinger. Intriguing. More info/register.

San Diego 259

San Diego Strategy North Carolina Conference 259

Nimble AMS

NOVEMBER 25, 2022

By guiding the board of directors in their discussions, providing data to inform decisions, and suggesting actions to take, board reports serve as a crucial communication tool between the association and its board. . Association management software is an invaluable tool for running your organization.

Software 127

Software Association Management Proposal Committee 127

Reid All About it

SEPTEMBER 16, 2016

Association Chat Live: Communication Disruption (Arlington VA). Deb Fiscella, president, Center Stage Marketing. Lisa Hurley (Moderator), Content Director, Special Events magazine. Join the DC/MD/VA association community for a casual happy hour where you’re welcome to pop in and pop out as your schedule allows.

Arlington 150

Arlington Phoenix DC Virginia 150

Reid All About it

MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management.

St. Louis 341

St. Louis Technology Strategy Conference 341

Velvet Chainsaw

APRIL 14, 2021

One of our early — and still applicable — recommendations was for conference organizers to communicate and publish the date when they expect to make the decision for their in-person conference. Over the summer and the fall of 2020, most organizations were able to make decisions six months out without incurring liability.

Revenue 98

Revenue Price Conference Marketing 98

Reid All About it

NOVEMBER 25, 2016

If your organization has a webinar scheduled in the next few weeks, please send me the link. Grazia Mohren, vice president of marketing, BizBash Media. Randy Lieberman, Foundation Marketing Group. Airbnb and other alternative accommodation services are digging deep in-roads into the travel market. More info/register.

DC 184

DC Ohio Project Washington 184

Aaron Wolowiec

JULY 1, 2014

Has your association conducted a communication audit within the last three years? More specifically, are your meetings and publications teams working together to ensure your association’s events are effectively marketed? Channels – Determine how your association communicates.

Sample 100

Sample Strategy Social Media Communications 100