AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. 118 judges from a variety of associations, nonprofits, and for-profit organizations evaluated the submissions this year.

Newsletter 52

Newsletter Austin Committee America 52

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. The chamber describes the “Beyond the Line” magazine as “taking a deeper dive into our region than most directories.

Communications 78

Communications Directory Social Media Massachusetts 78

Association Adviser

OCTOBER 23, 2018

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. What Association Awards Contests Should My Association Enter?

Newsletter 62

Newsletter Communications Press Release Social Media 62

Membership Marketing

FEBRUARY 7, 2018

It is an important question to building and sustaining a success membership marketing program. He took the entire budget for his organization and divided it by the number of members and determined that the cost to service a member who annually paid $79 in dues was $300 ($3,000,000/10,000 members).

Cost 49

Cost Revenue Analysis Recruiting 49

Associations Now

APRIL 23, 2014

A new association with big goals for membership gives affiliate marketing a try, in hopes of connecting with its target audience via groups already working at the ground level. Launching a brand-new, national membership organization is no easy task, especially if the goal you’ve set for yourself from the start is 1 million members.

Marketing 40

Marketing Recruiting Recruitment United States 40

Reid All About it

JULY 28, 2017

“Education needs a dramatically new approach, in which learning is a lifelong pursuit, not an endeavor limited to a few years in early adulthood,” says Amy Burroughs of EdTech Magazine: Focus on Higher Education. If your organization has a webinar scheduled in the near future, please send me the link. Let the chuckling ensue.

Chicago 150

Chicago Washington DC Social Media 150

Membership Marketing

JULY 20, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Using Market Segmentation in Membership Marketing. Speaking Engagements. Wednesday, July 20, 2011.

Marketing 40

Marketing Price Survey Tools 40

Membership Marketing

JANUARY 10, 2018

If dues will be substantially higher for an organization then an early notification may be needed so the new dues rates can be budgeted for ahead of time. Review Membership Collateral Materials – Membership benefits are communicated in multiple ways by associations from magazine ads, to exhibit booths, to brochures.

Communications 56

Communications How To Recruiting Recruitment 56

Association Adviser

JUNE 15, 2018

The world gives us so many opportunities to write stories: Blogs, websites, Twitter, Facebook, LinkedIn, Instagram, magazines, newsletters, and billboards are just a handful of the ways we can communicate via the written word. Notices or articles don’t have to be long. What could your stories be about? Everyone loves to share success stories.

Communications 82

Communications Video Survey millennials 82

Spark Consulting

FEBRUARY 6, 2014

We’ve already done a lot of good work addressing things that were negatively affecting their ability to retain members, and we’re ready to move on to their recruitment efforts. Feature Story marketing membership Beth Kanter engagement' ” I loved that way of expressing it! Image credit: gutenberg.org.

Cost 150

Cost Recruiting Recruitment Leadership 150

Association Success

JULY 23, 2018

It includes your print and digital communications such as your magazine, letterhead, e-newsletter, emails, and social media. A rebrand also includes content for your meetings, membership recruitment, government relations and fundraising. Conduct market research. Rebranding also involves your color scheme, tagline, and messaging.

Newsletter 68

Newsletter Social Media Recruiting Recruitment 68

Membership Marketing

MAY 10, 2017

The theme of the recently released book, Marketing 4.0, proposes that “The role of marketers is to guide customers throughout their journey from awareness and ultimately to advocacy.” Most membership organizations have operated with this philosophy for years. I have defined this ongoing relationship as the Membership Lifecycle.

Revenue 40

Revenue Proposal Recruiting Recruitment 40

Velvet Chainsaw

OCTOBER 11, 2012

Your conference marketing goal remains the same from year to year: get as many paying registrants as possible. But that doesn’t mean the marketing method should be duplicated every year. Actually, if you keep repeating what you’ve always done with marketing, you are doomed to get the same results or even worse consequences.

Conference 40

Conference Marketing Recruiting Recruitment 40

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

Colorado 39

Colorado Recruiting Recruitment Survey 39

Membership Marketing

OCTOBER 21, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Case Study: A Thriving Membership Organization. One of the membership organizations that I like to follow is Costco.

Case Study 40

Case Study Marketing Price Survey 40

Association Adviser

MARCH 22, 2019

Organizations can find themselves in this situation because of any number of circumstances. Open positions may take longer to fill in a tight job market. Magazines 16%. Tight labor market. Low unemployment is great for job seekers but can prove challenging to organizations looking to hire. Advertising sales 25%.

Team 79

Team How To Survey Review 79

Associations Now

JANUARY 6, 2015

“Those organizations that have the best chapter networks have understood that they are dependent on fallible, time-strapped volunteers who mean well but who often lack the experience, knowledge, and resources to … lead their chapters the way they might like. — Recruitment ADvisor (@RecruitmentAd) January 6, 2015.

Social Media 40

Social Media Recruiting Recruitment Content 40

Association Adviser

MARCH 19, 2013

Recruit, retain, engage and repeat. a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. Do members—and nonmembers you’re trying to recruit—know why they should be involved with your association? By Elsbeth W.

Georgia 60

Georgia Recruiting Recruitment Louisiana 60

AMR Management Services

OCTOBER 2, 2012

Coming from the media world I often see parallels between magazines and associations. HBR reorganized into a customer-centric model that united editorial, sales, and marketing for HBR, book publisher Harvard Business Press, and its websites. HBR launched a significant redesign of the magazine; its first in nearly a decade.

Case Study 64

Case Study Library Content Kentucky 64

Membership Marketing

JULY 25, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. This summer I decided to try and read something more enduring than the latest marketing or business book. Speaking Engagements.

Marketing 40

Marketing Price Survey Analysis 40

Associations Now

NOVEMBER 9, 2016

” Mark Jones, president of enSYNC Corporation, an association technology solutions firm, says his organization has been using the term for several years. Despite the small sample size of 84 organizations, these numbers are roughly in line with other industry benchmarking.

Survey 86

Survey Sample Report Recruiting 86

Associations Now

DECEMBER 9, 2015

As the year nears conclusion, it’s time to review some of the biggest marketing mistakes of 2015. In a tweet about a football recruit, Hamilton included a link to what he thought was a highlight video; instead, he sent audiences to a pornographic website. Plus: Twitter is experimenting with yet another big change. byfU6tyGFb.

Social Media 40

Social Media Press Release Recruiting Recruitment 40

Membership Marketing

DECEMBER 29, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. These tiers allow a member to pick the best value for themselves and allow the organization to maximize its share of wallet.

Tips 40

Tips How To Marketing Price 40

Membership Marketing

JULY 12, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Practical Uses of Social Media for Association Marketing. • “ In-bound marketing. Speaking Engagements.

Social Media 40

Social Media Marketing Price Survey 40

SCD Group

DECEMBER 10, 2013

This topic may be topping the charts of conversation as Associations continue to recruit, and retain, membership. You may think your bi-monthly member magazine is where your presence needs to be; members and prospects may tell you otherwise. Will – get a sense of the “will” of your members – professional, personal, both?

Recruiting 40

Recruiting Recruitment Resources Course 40

Reid All About it

AUGUST 19, 2022

Recruiting young members. The latest MGI report disclosed how poorly associations are doing with young member recruitment. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Challenge: Event organizers have more data than ever, but it can be overwhelming.

Technology 43

Technology Software Cost Products 43

Association Adviser

JUNE 18, 2013

In April, Association Adviser readers reaffirmed that non-dues revenue makes up a good chunk of their organizations’ operating funds. Follow the cycle of advertising and how it provides for your association’s knowledge provision and credibility, using a magazine as our example: An advertiser books an ad in your magazine.

Directory 60

Directory Revenue Social Media Cost 60

Association Adviser

MAY 29, 2018

Member communication platforms can range from an association’s official website, magazine, newsletter or directory, and serve as channels for advertiser support. Usefulness draws on a clear and organized presentation of information and engaging content. Do you have a team of internal or outsourced reps to steadily solicit the ad space?

Revenue 62

Revenue Communications Newsletter Directory 62

Reid All About it

MARCH 3, 2023

His insight should help you improve the subscriber experience at your organization. They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Quick hits Real accountability at work requires better metrics across the organization. 1 CAE credit.

Revenue 39

Revenue Tools Education Member Experience 39

Associations Now

APRIL 3, 2015

Onsite, you may even want to recruit attendees to be part of your conference’s news team and have them submit a post or two. Here at ASAE we have members who are curious to know what it takes to put together an issue of the magazine or one of our meetings. Behind-the-scenes perspective. I’m sure your association has the same.

Conference 40

Conference Recruiting Recruitment Review 40

Association Adviser

SEPTEMBER 24, 2013

For example, the old model of “Here’s our magazine, see you at the convention, pay your dues” is going by the wayside. You not only need to get comfortable on their communication turf, but you better have established a relationship with them before you can market to them. See Did You Know? ” asked Henry.

Georgia 60

Georgia America Maryland Resources 60

Idea Architects

MARCH 8, 2013

In short, why do we spend so little time as organizations asking people what they care about? But I think we're going to have to let go of the means the organization might use to address that caring and instead ask more about the ends that individuals might most support. Example: advocacy. It's ironic, isn't it.

Indianapolis 60

Indianapolis Survey Newsletter Analysis 60

Membership Marketing

APRIL 7, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. To find out, we included the following question in our 2011 Membership Marketing Benchmarking research. Speaking Engagements.

Price 40

Price Survey Products Analysis 40

CMA Solutions

NOVEMBER 17, 2022

When it comes to marketing, plenty of things have changed in a short amount of time. In 2023, we will see more inclusion in all forms of marketing, especially advertising. Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. Now, it’s marketing in general.

Marketing 52

Marketing How To Social Media New Jersey 52

Association Adviser

FEBRUARY 15, 2013

We publish CAR WASH Magazine ™ and developed Wash Count™, a tool for car wash operators to benchmark and compare their business results. You also get two tickets to our annual show, plus access to our benchmarking data and, of course, our member magazine Car Wash that we do with our partner, Naylor.

America 60

America Industry Tools Cost 60

SCD Group

SEPTEMBER 20, 2012

SBAM is a broad-based “chamber-like” organization advocating for Michigan small business. We need to enhance our brand, become more visible and market to potential members. They receive our print magazine, electronic information and the member rate at our programs. It is an ongoing effort.

Michigan 40

Michigan Revenue Content Strategy 40

Association Adviser

JANUARY 17, 2018

The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles. JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. NBOA didn’t have a lot of money.

Team 69

Team Resources Education Revenue 69