Potomac Core

MAY 24, 2017

Associations who seek to grow or expand revenues need to be more than just another association. Having this connectivity is the critical ingredient to making your association durable and more able to grow revenue. If your association wants to grow revenues then it must shift its focus to an industry or profession perspective.

Case Study 119

Case Study Virginia Revenue Survey 119

WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. The state of millennial membership.

millennials 150

millennials Resources North Carolina Certificate 150

Reid All About it

APRIL 19, 2013

When she examined one association’s programs, she discovered that social media was helping them create value and revenue, yet the exec said just the opposite. Digital Marketing for Business (#dmfb). I spent Monday and Tuesday at the Digital Marketing for Business conference at the Raleigh Convention Center. Why the disconnect?

Boston 150

Boston Raleigh Maryland Content 150

Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Location: Maryland Psychological Association, Columbia, MD.

Survey 150

Survey Louisville DC Maryland 150

Reid All About it

APRIL 24, 2020

Your non-dues revenue doesn’t have to suffer when you move to virtual. Immerse yourself in this virtual, interactive educational opportunity designed to help move your marketing, membership, and communication strategies forward in these challenging times. Virtual events can be an opportunity to generate revenue, at a lower cost.

North Carolina 243

North Carolina Survey Strategy Conference 243

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Presenters: Stefanie Reeves, Executive Director, Maryland Psychological Association. Guest: Alex Plaxen, Nifty Method Marketing & Events. Intriguing. 1 CAE credit.

San Diego 259

San Diego Strategy North Carolina Conference 259

Membership Marketing

DECEMBER 13, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Join an Interactive Discussion on the Membership Marketing Benchmarking Report. Membership Marketing Benchmarking Report.

Marketing 40

Marketing Baltimore Maryland Price 40

CMA Solutions

JUNE 16, 2022

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. Within six months, our SEO campaign put Paramont EO, an electrical distributor in Chicago, Illinois, on Page One in its target markets.

Strategy 52

Strategy Press Release New Jersey Illinois 52

Reid All About it

MARCH 5, 2021

Your association shifted from live to online events last year and you struggled to secure sponsorship revenue. Stefanie Reeves, FASAE, CAE, Executive Director of the Maryland Psychological Association. Director of Client and Market Success, ?rasa.io. Host: Meeting Sites Pro. Thu 3/11 at 12 p.m. Thu 3/18 at 1 p.m. 1 CAE credit.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

FEBRUARY 25, 2022

WBT Systems shares the story of the Texas Restaurant Association (TRA) whose compliance training programs delivered a 465% increase in revenue in the last six months of 2021. WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. Non-dues revenue.

Revenue 40

Revenue Analysis Strategy Technology 40

Associations Now

FEBRUARY 22, 2017

“In working with boards and membership there are emotions, opinions, and ideas that could either work or fall flat on their face,” says Amy Hager, who was BBAV’s executive director until she recently transitioned to executive director of the Landscape Contractors Association of DC, Maryland, and Virginia.

Team 83

Team Virginia Analysis Maryland 83

Associations Now

JULY 17, 2014

While many believe a saturated market did the resort town in, the American Gaming Association said stifling regulation is to blame. Much of Atlantic City’s downturn has been attributed to growing gaming markets in neighboring states. And since then, Maryland and New York have expanded in-state gambling operations.

New Jersey 40

New Jersey Industry Pennsylvania Maryland 40

High Context

DECEMBER 3, 2009

Revenue Examples. Market Needs and Marketing Examples. Many thanks to the folks at the following organizations: Air Conditioning Contractors of America ; American Institute of Physics ; Maryland Chamber of Commerce ; and HopeWell Cancer Support.

Strategy 40

Strategy Maryland America Video 40

Reid All About it

JUNE 24, 2022

It’s a good start, for sure, but you know your market segments best. Presenter: Thomas Reynolds, Director of Education Services, Maryland Municipal League. Rory Archibald, Associations, Sectors & Marketing, VisitScotland. Presenters: Bob Vaez, founder & CEO, and Thorben Grosser, VP of Product Marketing, EventMobi.

Video 39

Video Revenue Strategy Technology 39

Reid All About it

APRIL 17, 2020

She addresses reserves, partnerships, marketing, and program development. Ann Gynn, Content Marketing Institute ). The asparagus in the farmers market is usually triple the price of asparagus on sale in the supermarket, but it tastes so much better, so I always treat myself to a few bunches during the season. New York Times ).

North Carolina 44

North Carolina Montana Revenue Content 44

Reid All About it

OCTOBER 26, 2018

An Association Advisor interview with Tamela Blalock, CAE , reveals her superpowers: member development and revenue generation. A micro-networking event for young professionals in the association industry to meet with Stefanie Reeves, MA, CAE, who serves as Executive Director of the Maryland Psychological Association. Host: BizBash.

DC 34

DC Washington Chicago LMS 34

AssociationChat

JUNE 28, 2020

They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. The virus has destroyed $23trn in global market value since mid-February. Deflation or inflation? Rising rates?

United States 59

United States New York Conference Seattle 59

AssociationChat

APRIL 15, 2020

They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. The virus has destroyed $23trn in global market value since mid-February. Deflation or inflation? Rising rates?

United States 52

United States New York Conference Seattle 52