MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. That means clearly communicating your organization’s value proposition. To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Higher Logic

JUNE 26, 2020

They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. With over 40 diverse member segments, Professionals Australia found it impossible to recruit, onboard, and engage with each segment in a personalized way.

Recruiting 156

Recruiting Recruitment Email Marketing Communications 156

Nimble AMS

MARCH 30, 2023

Associations can leverage CRM software to enhance customer or member relationships. Organizations that choose a CRM invest for the following functionalities: Lead management Contact management Reports and analytics Process automation Artificial intelligence What is association management software ( AMS ) ?

Software 138

Software Member Experience Technology Certificate 138

Nimble AMS

DECEMBER 11, 2022

While we can ’t promise we have all the answer s, this blog offers vital facts about the important young professionals that your organization is so eager to recruit. If Gen Z isn’t yet on your radar, it really should be. Because of this, Yello reports 46% of Gen Z members have applied for an internship or a job via a mobile device.

Recruiting 136

Recruiting Recruitment Social Media Member Experience 136

Higher Logic

NOVEMBER 1, 2018

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Solid data analysis and reporting are some of the best ways to show the value of the work you do and prove that your organization is getting a great return on their investment. Take Your Marketing Reporting to the Next Level.

Report 203

Report Tips Marketing eBook 203

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. I’ve had a few writing projects finish recently and have room for more client work in my schedule. 1 CAE credit.

Tools 272

Tools Strategy Revenue Technology 272

Aptify

JULY 1, 2021

Membership recruitment is a never-ending project. Every year, members leave your organization – they retire, change jobs or professions, go out of business, lose their professional development budget, or just leave for unknown reasons. As members go out the back door, you must keep new ones coming in the front.

Recruiting 146

Recruiting Recruitment Social Media eBook 146

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. Sponsorship.

Revenue 256

Revenue Strategy Price Newsletter 256

EventMobi: Association Events

SEPTEMBER 21, 2023

Whether you’re running a club, association, or any other kind of membership organization, your long-haul members are one of your greatest assets. That’s why having multiple member retention strategies in place is a must! If a significant portion of your members renew each year, then you have solid member retention rates.

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Higher Logic

MARCH 27, 2020

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Personalizing your communications during recruitment and retention.

Member Engagement 240

Member Engagement Recruiting Recruitment Communications 240

Nimble AMS

JUNE 27, 2022

When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. Implementing modern technology is a fantastic first step to boosting member engagement, but your association shouldn’t stop there. Code of ethics.

Leadership 118

Leadership FAQ Member Engagement Social Media 118

Higher Logic

MAY 29, 2020

New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Organize volunteering opportunities. Growing Non-Dues Revenue.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Nimble AMS

APRIL 29, 2022

There are myriad options on how to increase profits, however, leveraging successful strategies at your organization guarantees increased revenue and delivers value to the member experience. . Providing event opportunities is a fantastic way to improve the member experience and accelerate association non-dues revenue.

Revenue 118

Revenue Strategy Discount Price 118

Higher Logic

MAY 13, 2020

We develop memories surrounding the people, the experiences, and the things we learn. We’re most attached to the groups or organizations that we’re most involved in. This engagement produces things like higher retention, increased member satisfaction, and a larger membership. And the inverse is true. What are those effects?

Tools 296

Tools Communications Email Marketing Recruiting 296

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Understand how data can reveal authentic member voices and drive impactful decisions. Please email me if you have a piece you’d like to discuss.

Certificate 281

Certificate Price Tools Technology 281

Associations Now

AUGUST 20, 2019

Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. Is your member engagement rate dropping? Now, you might be thinking, “We’re already doing omnichannel marketing.”

Marketing 94

Marketing Member Engagement Strategy Report 94

Higher Logic

OCTOBER 17, 2019

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Magical experiences are earned on the other side of diligent courage and execution. Embrace change.

Revenue 211

Revenue Tools Member Engagement Member Experience 211

Nimble AMS

JULY 28, 2022

During the pandemic leaders rethought how they handled all aspects of their organization more than ever before. According to Liane Radford of Dennison & Associates, due to the upheaval of the past years “organizations have started to change their mindset on budget, needing to get more flexible on what they spend.”

Software 123

Software LMS Learning Management System Missouri 123

Reid All About it

SEPTEMBER 1, 2023

MCI invites you to participate in its AI benchmark survey , a 3-minute pulse survey about the integration of AI technologies within your organization and your members’ interest and aptitude for AI. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. AI pulse survey. Workplace culture.

Revenue 227

Revenue Survey Education Strategy 227

Nimble AMS

AUGUST 30, 2022

Whitney also offered practical lessons on how organizations could be creative and goal-oriented. The session also provided many helpful insights for associations looking to navigate the current recruiting market. Members join associations for networking opportunities and professional connections.

Nashville 123

Nashville Atlanta Member Experience Innovation 123

Reid All About it

MARCH 12, 2021

I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. Association technology and analytics. More info/register.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. Rikki Schlott says her generation (Gen Z) has inherited a post-hope world stripped of what matters.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Submittable describes the benefits of skills-based volunteering for employees, companies, and nonprofits and how organizations can get started. Content marketing. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

Reid All About it

JULY 21, 2023

Post-Lockdown Membership Recruitment (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! 1 CAE credit. More info/register. More info/register. 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

Higher Logic

MAY 16, 2019

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago. Membership recruitment and retention aren’t isolated processes. An engaging experience with digital, personal touchpoints along the way.

Member Experience 196

Member Experience Technology Content Communications 196

Higher Logic

FEBRUARY 19, 2019

In fact, 46 percent of associations reported that increasing member retention is one of their top membership goals, according to the Membership Marketing Benchmark Report. If you’re worrying about member retention, the first place to start is to find out how you’re doing on paper. Step #3: Check How Many Members You Recruited.

Recruiting 212

Recruiting Recruitment Class Maine 212

ISAE

OCTOBER 31, 2023

Mastering Leadership Communication to Connect with Members Whether you manage a social or professional fraternity or sorority, communicating with members should be one of your top priorities. With all your organization has to do on a daily basis, member engagement activities can unintentionally fall by the wayside.

Communications 52

Communications Leadership Software Recruiting 52

Reid All About it

OCTOBER 6, 2023

Based on conversations with young members, former members, and never-members from multiple industries, Michelle Maher of Highland describes why young professionals are engaging digital channels instead of associations and the unique value they seek from associations. Content marketing. Next gen membership #2. CMP credit.

Revenue 256

Revenue Certificate Tools Innovation 256

Higher Logic

FEBRUARY 4, 2020

Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized member experience that meets them where they are in their careers, and positions you to grow together. Make it simple for your members to connect (on their terms) while providing a cohesive member experience.

Communications 287

Communications Tips Content Tools 287

Reid All About it

JANUARY 28, 2022

Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable Member Experience. The superman of silent auctions is going to lead a conversation alongside a few of his clients about how they revolutionized the silent auction experience. Fri 1/28 at 1 p.m. Host: Fridays@4.

Newsletter 195

Newsletter Survey Team Software 195

Association Analytics

MARCH 13, 2024

Every score has a treasure trove of insights you can work with to improve your members’ experience. That depends on your association’s members! First, you’ll want to consider is what the journey looks like, from new member to lifetime member.

Review 169

Review Member Engagement Process Examples 169

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Nimble AMS

DECEMBER 27, 2022

Not every organization that uses business analytics must be a for-profit company. Professional societies, trade associations, and nonprofit groups can all use analytics tools to improve their staff operations, reach more members and non-members, and make meaningful progress toward their mission and goals. .

Association Management 135

Association Management Software Analysis How To 135

MemberClicks

AUGUST 1, 2023

Professional associations – A group of people who work in the same profession or industry and are organized around collaboration and advancing career interests, growth and development. Nonprofit associations – A charitable organization with a mission that serves a specific need or cause. Recruit your board.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Reid All About it

MARCH 25, 2022

Professional development market potential. Thorben Grosser, VP of Product Marketing & Events, EventMobi. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Hear how to implement retargeting to achieve your organization’s strategic communication goals.

Revenue 195

Revenue Content Virginia Technology 195