Reid All About it

JANUARY 28, 2022

Achurch Consulting describes how to build trust and connections with your team while working remotely. Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Connecting while working remotely. Host: Fridays@4.

Newsletter 195

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Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. Learning business. Membership tiers. But do you?

Chicago 200

Chicago Newsletter Mooc Education 200

Association Analytics

MARCH 13, 2024

This blog provides an overview of how to establish your scoring model, establish a team of data champions, and adopt a regular reporting routine so that your association is set up for success. Set Your Scoring Model Up for Success First, determine who will make up the team responsible for analyzing the resulting data.

Review 169

Review Member Engagement Process Examples 169

EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. Acquiring new members comes with upfront costs, especially those tied to marketing. But on a practical level, how can you actively recruit and retain members for the long run? Why does member retention matter?

Strategy 130

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EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

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Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

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EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

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Association Success

OCTOBER 23, 2020

Starting with three basic metrics all organizations should prioritize and including ways to increase engagement, revenue and recruitment, association professionals are looking at their data and searching for ways to change for the better as seen in this week’s Friday Five. . The artificial intelligence-powered newsletter from rasa.io

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Newsletter Revenue Recruiting Recruitment 78

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. For millennials, , 62% prefer email over other marketing channels.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. –

LMS 256

LMS Revenue Arlington Education 256

Membersuite

MARCH 16, 2022

Without clean, complete data, no one on staff can keep up with the changing behavior and interests of members and customers, send them relevant content and marketing messages, and deliver the value they seek. Every association should have a cross-departmental data governance team who oversees efforts to collect, maintain, and use data.

Directory 141

Directory Newsletter Recruiting Recruitment 141

NXUnite

OCTOBER 4, 2023

Pair your campaign with exciting events: Consider hosting your peer-to-peer fundraiser alongside an event to increase engagement, such as a walk-a-thon , an online silent auction, or a livestreamed panel with members of your team who can discuss your cause in detail.   Happy fundraising!

Social Media 130

Social Media Proposal Newsletter Process 130

Higher Logic

JANUARY 3, 2020

Maintaining strong customer references for your sales team is a big undertaking — you have to keep customers happy, keep them educated on your product, and stay current with their success as well as how they are using your solution. An online community platform helps firms improve return on marketing investment by 33% ( Aberdeen ).

eBook 194

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Association Adviser

MARCH 22, 2019

Open positions may take longer to fill in a tight job market. Sure, you can put together a design for your monthly e-newsletter, but will it be done as effectively as one by a design professional? Tight labor market. This is especially true for associations that are attempting to recruit individuals with a specific skill set.

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Team How To Survey Review 81

ISAE

JANUARY 31, 2024

Auction Planning: 5 Steps to Master Event Preparation You’re likely familiar with the planning chaos before a fundraising event like an auction: your team is scrambling to polish off details, items seem to be missing, and you’re in the midst of trying last-minute strategies to drive more registrations. Put together a team.

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Team Software Event Planning Social Media 52

MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. So, how do association marketers speak to young members and get them to lean in? Instead, opt for more casual events and/or team-building activities. Spotlight young members in your newsletter.

Tips 98

Tips millennials Newsletter Recruiting 98

Higher Logic

MAY 29, 2020

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. How to Align with Your Board and Executive Team's Priorities. Instead, you need to align your new online community with the mission and priorities of your association's leadership.

Social Media 254

Social Media Tools Member Engagement Revenue 254

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. My YouTube examples don’t quite fit this lofty definition.

Leadership 88

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Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Kelli Kopec, Product Marketing Manager at Cvent. More info/register.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Would you like to subscribe to this newsletter? Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Quick hits. This is so me. Email Address: Subscribe.

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LMS Revenue Tips America 361

Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. .

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Price Discount Marketing Newsletter 135

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Presenters: Tara Pawlak, Membership Marketing Expert, and Tirrah Switzer, Association Advocate, Community Brands. Back to Basics: Using Web Analytics to Drive Your Marketing Campaigns.

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Montana Revenue Case Study Conference 259

Associations Now

MARCH 6, 2020

Recruiting more volunteers means offering something for everyone—and that includes micro-volunteering opportunities for those who can’t make a larger commitment. To get started, ask staff, directors, and committees to identify any micro-volunteering opportunities in the work they normally do, the MemberSuite team suggests.

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Newsletter Social Media Committee Recruiting 94

Achieve

SEPTEMBER 15, 2023

Other associations post regularly on social media and cultivate vibrant online communities while yours just sends monthly email newsletters and occasionally meets over Zoom. Many members join associations to hone professional skills such as team management, public speaking , or accepting and delivering feedback.

Committee 52

Committee Newsletter Social Media Technology 52

Associations Now

APRIL 24, 2020

Also: Boost your email-marketing efforts with landing pages. Mondays could be spent on recruiting, while Tuesdays could be when you schedule all of your meetings, Rampton says. No matter the style or message, a great newsletter drives action for your organization. Lead Your Audience From Email to Landing Page.

Products 102

Products Newsletter Email Marketing Recruiting 102

Blue Sky eLearn

JANUARY 14, 2019

For example, your organizations can offer each other: Advertising space in emails or newsletters. Your association might have a list of people that aren’t members but have interacted with your organization before—these could be individuals who subscribe to your newsletter, attended an event once, or purchased something for a friend.

Strategy 157

Strategy Social Media Discount Newsletter 157

Aptify

DECEMBER 6, 2017

One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. Does it support your association marketing plan in a 21st century way?

Marketing 56

Marketing Software Content Process 56

Blue Sky eLearn

JANUARY 14, 2019

For example, your organizations can offer each other: Advertising space in emails or newsletters. Your association might have a list of people that aren’t members but have interacted with your organization before—these could be individuals who subscribe to your newsletter, attended an event once, or purchased something for a friend.

Strategy 150

Strategy Social Media Discount Newsletter 150

Associations Now

MAY 9, 2019

Colleen Bottorff writes on the MemberClicks blog that instead of working hard to convince potential members of your value in occasional recruitment campaigns, you should show it to them continuously through your regular communications. It’s a 10-15 minute meeting that a team conducts (standing) in a hallway or similar setting.

Communications 72

Communications Social Media Newsletter Recruiting 72

.orgSource

JANUARY 9, 2023

You might not be able to pick your team, but there are plenty of circumstances that you can control. When you succeed at recruiting talented leaders, share the good news broadly. Enlist your marketing department to craft audience-specific messaging for maximum impact. Don’t limit announcements to your website or a newsletter.

Handbook 88

Handbook Press Release Newsletter System 88

MemberClicks

DECEMBER 19, 2023

Your organization’s membership website is one of your most visible marketing assets. Below, you’ll find seven easy steps on how to build a membership website to recruit and retain members plus find your perfect membership website builder! What’s the first thing you do when you want to learn more about an organization?

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YourMembership

MARCH 8, 2013

Happy Friday and Welcome to the Weekly Wrap Up brought to you by the team at YourMembership.com! BAC -1.08% wanted to study whether face time mattered among its call-center teams, the big bank asked about 90 workers to wear badges for a few weeks with tiny sensors to record their movements and the tone of their conversations.

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Social Media millennials Recruiting Recruitment 150

MemberClicks

DECEMBER 19, 2023

Trade shows can be an effective event and sales and marketing tool, stimulating networking, innovation, and collaboration. In this blog, we’ll cover everything you need to know to host your own trade show in 15 key steps, including picking your venue, creating your marketing plan, essential tools, and other trade show ideas.

Tools 52

Tools How To Software Cost 52

Protech

JUNE 11, 2020

In our recent webinar with Web Scribble ’s Marketing Director Dawn DiLorenzo, she shared a jaw-dropping fact: Indeed’s data has revealed a 35% drop in its 7-day average of job postings year-over-year. i.e. ”Which staff member or team will be site administrators?”). Do you have a sales team to keep job ads fresh? .

Revenue 83

Revenue Tips Social Media Communications 83

Achieve

DECEMBER 8, 2023

Try to develop your fundraising strategy in such a way that you can accomplish as much as possible while minimizing stress for your team. Email marketing. About the Author Jerry Tsai Jerry Tsai is the President of Acceptd , a Togetherwork company that is the premier recruitment, application, and audition platform for the arts.

Tips 52

Tips Survey Social Media Communications 52

Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Quick hits. Ann Handley via Jaina Mistry, Litmus ).

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LMS Nashville Strategy Video 370

Reid All About it

APRIL 12, 2019

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. Tom Whatley, Content Marketing Institute ). More info/register.

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LMS Pennsylvania Innovation Education 276