WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Marketing Education Course 150

Reid All About it

JUNE 30, 2023

WBT Systems provides strategies for offering professional development as an employee retention tool. Non-dues revenue partners. What do you do when employees are begging for new timesaving tools or want to adopt modern systems to replace under-performing ones? Host: Professionals for Association Revenue Wed 7/12 at 1 p.m.

Chicago 205

Chicago Newsletter Revenue Education 205

Reid All About it

MARCH 24, 2023

WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. They explain how to use AMS data for planning and marketing events. Non-dues revenue. 1 CAE credit.

Revenue 227

Revenue Chicago Leadership Education 227

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. You fall to the level of your systems.” They point out seven of those systems—or bad habits —and suggest good habits that chapters should practice instead. Association revenue. Newsletters. Chapter habits.

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

MAY 12, 2023

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. Newsletters. shares 15 ways to improve your newsletter content and delivery. Learning business. But do you?

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

MARCH 11, 2022

WBT Systems describes the barriers to virtual attendee attention and suggests solutions for keeping your attendees engaged. Geez, it looks like they have A LOT to teach, especially in the editorial and revenue partnership departments. Your marketing team constantly talks about the buyer’s journey. Member engagement. CAE credits.

LMS 195

LMS Revenue Los Angeles Newsletter 195

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NOVEMBER 26, 2021

WBT Systems offers a primer on ADDIE , one of the most popular instructional design models. Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. How Associations Can Tap a New Source of Non-Dues Revenue in Corporations (Non Dues-a-Palooza Monthly Expert Series).

Newsletter 195

Newsletter Revenue Certificate Leadership 195

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SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. –

LMS 256

LMS Revenue Arlington Education 256

Higher Logic

MARCH 8, 2018

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types.

Texas 214

Texas Florida Newsletter Email Marketing 214

Protech

JUNE 11, 2020

In our recent webinar with Web Scribble ’s Marketing Director Dawn DiLorenzo, she shared a jaw-dropping fact: Indeed’s data has revealed a 35% drop in its 7-day average of job postings year-over-year. Speaking of something being underutilized, you’ll want to build a strong marketing strategy around your online career center.

Revenue 83

Revenue Tips Social Media Communications 83

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Boost your non-dues revenue. of revenue for trade associations, and 30% of revenue for professional associations. The solution? Year round.

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Aptify

JULY 24, 2019

Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. It may be time to consider some new ways to boost your revenue stream beyond membership dues.

Revenue 56

Revenue LMS Newsletter System 56

Aptify

JULY 22, 2019

Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. It may be time to consider some new ways to boost your revenue stream beyond membership dues.

Revenue 56

Revenue LMS Newsletter System 56

Reid All About it

JANUARY 28, 2022

If the registration numbers for your educational programs are disappointing, WBT Systems shares several reasons people don’t commit to online courses and conferences. As the manager of the Society of Human Resource Management’s traveling bookstore for over 20 years, he has intel on some of the most powerful business books on the market.

Newsletter 195

Newsletter Survey Team Software 195

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JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. WBT Systems suggests associations offer training in these seven skills for managing remote teams. Member Engagement: 15 Ways to Take Your Newsletter to the Next Level. Membership survey.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

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JULY 7, 2023

Designing asynchronous (self-paced, on-demand) online courses is even tougher, but WBT Systems gives you a head start. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Self-paced online courses. CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

Association Analytics

MARCH 13, 2024

All of this information can help inform your association on how to move the needle towards increasing member participation and revenue. It’s important to note that engagement scoring should not act as a grading system for either your members or your internal departments.

Review 169

Review Member Engagement Process Examples 169

Reid All About it

JULY 30, 2021

Non-dues revenue. 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. If you’re looking for a low-budget way to start an online learning program at your association, WBT Systems has the answer. Host: Altai Systems.

Newsletter 195

Newsletter Certificate Technology Strategy 195

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JUNE 25, 2021

WBT Systems suggests a baker’s dozen ways to differentiate your online learning programs from the competition. Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association.

LMS 361

LMS Revenue Tips America 361

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m. Hear ideas for collecting non-dues revenue (sponsorship, job boards, merch, etc.), AMS requirements.

Chicago 205

Chicago Education Certificate Revenue 205

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NOVEMBER 20, 2020

WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Maximizing Revenue through Smart Pricing Strategies. This is a pledge everyone should repeat upon starting work each day.

Certificate 370

Certificate System Dallas Price 370

.orgCommunity

JULY 18, 2019

But, HFMA has cast that old non-dues revenue practice aside. Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. Rethinking non-dues revenue: from products to partnerships.

Revenue 53

Revenue Certificate Blended Learning Discount 53

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Membersuite

JANUARY 10, 2023

Already rerouting deliveries when storms or strikes interrupt supply chains, curating newsletters, and helping people write marketing copy, design logos, and do homework. A Fresh Approach to Non-Dues Revenue. Know which platforms different membership and market segments actively use. How might your members use them?

Directory 143

Directory Social Media Tools Revenue 143

Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) We all want to believe our publication, e-newsletter, video or tweet is the most important, relevant and interesting content in our industry.

Revenue 69

Revenue Survey Communications Newsletter 69

MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. nonprofit email marketing program is key to your success – and we’ll show you how to do it well by sharing industry best practices.

Email Marketing 52

Email Marketing Marketing Strategy United States 52

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. WBT Systems sets the record straight by debunking myths about the effectiveness of online learning. Boost Membership & Non-dues Revenue in a Virtual World with Open Communities.

Montana 259

Montana Revenue Case Study Conference 259

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. WBT Systems says we aren’t going back to normal , and to think otherwise is magical thinking. Forget “normal.” CAE credits.

Innovation 359

Innovation Las Vegas Communications Education 359

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JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. We even offer a Cause Coins system for our community, which they can redeem for rewards like discounts on technology and event tickets.

Software 130

Software Discount Tools Resources 130

MemberClicks

FEBRUARY 2, 2024

Relationships are at the core of all associations and chambers of commerce, paving the way for essential revenue that maintains their long-term success. Some of the key reasons to invest in this software include: Revenue maximization. Event marketing. Email marketing. Plan exceptional in-person or virtual events.

Membership Management 52

Membership Management Software Directory Revenue 52

Association Adviser

APRIL 15, 2014

Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. “While advertising has remained very strong and actually increased, we believe there is an opportunity to increase revenue through sponsorships of current conferences and events.”

Revenue 60

Revenue Georgia Price Newsletter 60

Association Success

OCTOBER 28, 2020

In short, if you have a business that markets to people in the EU, the GDPR applies to you. To satisfy one or more of the following conditions, the business: Must have an annual gross revenues of $25 million. Has acquired 50% of more of its annual revenue from selling the personal information of California residents.

California 78

California Newsletter Software Revenue 78

Blue Sky eLearn

OCTOBER 11, 2017

Some companies offer turn-key online courses that you could buy or revenue share so you have something to offer initially. Associations have a tendency to use language and abbreviations that are only meaningful to them internally without realizing the public won’t understand their system of communication. A course or a workshop?

Tips 215

Tips LMS Mooc Social Media 215

WBT Systems

SEPTEMBER 12, 2017

Cannibalization is people’s biggest fear of the hybrid space,” says Jennifer Kush, PCMA’s director of experience marketing. “It Speakers either must be motivated to participate by marketing or “giving back” reasons, or they must be compensated for the additional time and effort. Send a post-conference newsletter to attendees.

Conference 210

Conference How To LMS Newsletter 210

Association Adviser

DECEMBER 15, 2017

That’s a lot of meetings – and a lot of revenue potential. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. Phase 1: Pre-planning. How will the content be communicated?

Marketing 61

Marketing Social Media Revenue Communications 61