Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. I’m happy to feature it as long as it’s not too product-centric. Gamification at events.

Revenue 256

Revenue Price Denver Tools 256

Higher Logic

MARCH 1, 2018

I may be biased, but I don’t consider most marketers to be inherently “shady.” There’s a difference between educating someone on your products and services and bombarding them with thoughtless advertising. The downfall of advertising might be part of marketing evolution, but let’s not make it the underlying narrative.

Marketing 189

Marketing Price Education Content 189

Robert Skrob

JULY 25, 2022

How do you raise your subscription price without losing members? Raising prices is difficult within any business, and subscription businesses present a unique challenge. You’ve agreed to deliver certain products in exchange for a specific price. Click here to find out.

Price 36

Price Products Marketing 36

NXUnite

MARCH 22, 2024

However, there are a lot of options on the market and not all of them provide the same level of support or effectiveness. There are primarily two types of event management software: Specialized Single-Purpose Tools Some software products are single-purpose tools, meaning they are very good at doing one thing or one event.

Software 130

Software Event Planning Tools Cost 130

GrowthZone

AUGUST 18, 2021

You would look for ways your product and services solve problems for them. That’s why you need to learn about— and start using—marketing automation. Marketing automation allows you to generate leads, turn leads into prospects, convert them into paying members, and correctly onboard them, so they become members for life.

Marketing 148

Marketing Social Media System Price 148

WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155

Education Marketing Class Mooc 155

WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Test a minimum viable product (MVP).

Course 186

Course Marketing eBook Content 186

Association Success

MAY 21, 2019

Is your association paying attention to trends and changes in market behaviors? In Segmenting Your Market - Part 1 , we introduced the topic of how associations have more than just diverse members, but how industry suppliers or similar communities present a varied market to be examined.

Case Study 103

Case Study Marketing Price Products 103

MatrixG

MARCH 25, 2024

At all of these events, there are presentations and discussions about new products and new partnerships that associations can invest in and offer to their members. Historically, associations view their AMS as merely a cost center: technology with a fancy price tag to track what the association and members are doing. This is a mistake.

Revenue 105

Revenue Cost How To System 105

Nexus Marketing

AUGUST 25, 2023

Email content and strategy development from Nexus Marketing can help you expand your reach and maximize the value of the leads generated by your website. Keep your brand and expertise on prospects’ minds, nurture the lead, promote your products and services, and more. What’s included in the Nexus email offering?

Content 52

Content Strategy Marketing Social Media 52

Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Fortunately, marketers have access to a range of free and paid tools designed to help small teams curate better and faster. Price: Free. Price: Free.

Tools 122

Tools Content Marketing Newsletter 122

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Check out what James Young at Product Community has to say about building and using a community engagement funnel. New association event.

Certificate 281

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Membership Marketing

MARCH 14, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Pricing Your Product, Service or Membership. Pricing is one of the four “P’s” of marketing for a reason.

Price 40

Price Products Marketing Discount 40

Robert Skrob

AUGUST 2, 2021

? Too many business leaders focus on trying to lower their prices. More than 20 years ago I learned from Dan Kennedy that smart business leaders focus on selling products at higher prices. The post Increasing Prices and Customer Loyalty appeared first on Membership and Subscription Growth. You’ll discover how.

Price 36

Price Products Marketing 36

Blue Sky eLearn

MAY 4, 2020

So, beyond your standard questions about event schedule and production cost, what are the other most important questions to ask a virtual events vendor as you investigate their services? How do you price your virtual events? There is a wide variance in how virtual events are priced. Do they train speakers?

LMS 282

LMS Price Team Sample 282

Reid All About it

AUGUST 4, 2023

Membership pricing. Your association’s recruitment and retention success depend on your membership model pricing. Impexium dives deep into membership pricing models to explain when to make a change, how to do the requisite research, what type of models are commonly used, and how to figure out pricing. Member engagement.

Atlanta 195

Atlanta Price Revenue Denver 195

Association Success

FEBRUARY 12, 2018

Cost is the price your customers pay and value is what your customers receive in exchange for their money. Suppose you are in the market to buy a new car. You look at a Toyota and a Mercedes and note that for the price of one Mercedes you could buy two Toyotas. Product Mix. What is the difference between cost and value?

Products 80

Products Cost Price Case Study 80

WBT Systems

MAY 10, 2018

Learn from successful corporate market strategies! Develop effective pricing and marketing strategies. Linda Bowers is CTO of WBT Systems, an association LMS provider, where she is responsible for all technical aspects of product planning, development, testing and delivery. Wednesday, May 23, 2018 – from 1-2pm ET.

Strategy 150

Strategy Marketing How To LMS 150

Reid All About it

FEBRUARY 2, 2024

I’m happy to feature it as long as it’s not too product-centric. Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted.

Certificate 266

Certificate Denver South Carolina Project 266

Disciple Media

APRIL 26, 2023

In time that community can become your most potent marketing platform, act as an incubator for brand ambassadors or future leaders of your movement, provide a place to test market new products, and provide you with a steady revenue stream. 1: Disciple The Disciple community platform redefines versatility and usability.

Price 36

Price Review Video Library 36

Higher Logic

APRIL 18, 2019

In an increasingly competitive landscape, purpose-driven marketing is about more than building your brand or boosting your revenue. To build a sustainable brand, equipped with valuable brand advocates and stakeholders, make an effort to strengthen it by delivering something beyond price and quality. Marketing Automation: Creepy?

Marketing 136

Marketing Tools Strategy Price 136

Forj

MAY 18, 2021

On the very first episode of the new Web Courseworks podcast, Managing eLearning , Dr. Jon Aleckson & Matt Harpold introduce Dr. Michael Tatonetti , an expert in educational pricing and the founder of Pricing for Association. Associations, according to Dr. Tatonetti, often struggle with decisions on how to price their products.

Price 91

Price Analysis Products Discount 91

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

Marketing 52

Marketing Mooc Course Education 52

YourMembership

JANUARY 31, 2012

Add-On Products. Content Marketing is… January 31st, 2012 | Posted in Social Media and Business Trends. Chapman and Maggie Fox for today’s webinar: How Content Marketing is Changing Everything.). Smith is the Director, Inbound Marketing at YourMembership.com. Tags: content marketing. Education + Alumni.

Content 150

Content Marketing Social Media Price 150

Disciple Media

AUGUST 26, 2022

Why is community marketing so important for your business? Community marketing is all about bringing people together around a shared passion (your business or brand) and helping them form connections. Community marketing puts the customer and their needs first. This type of marketing is, by definition, very hands-off.

Price 36

Price Review Software Tools 36

Disciple Media

AUGUST 26, 2022

Why is community marketing so important for your business? Community marketing is all about bringing people together around a shared passion (your business or brand) and helping them form connections. Community marketing puts the customer and their needs first. This type of marketing is, by definition, very hands-off.

Price 36

Price Review Software Tools 36

Reid All About it

AUGUST 11, 2023

I’m happy to feature it as long as it’s not too product-centric. Community Marketing Supports Growth (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! .

Chicago 195

Chicago Certificate Marketing Content 195

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

JANUARY 12, 2024

Your sleep and work quality/productivity depend on the right answer. I’m happy to feature it as long as it’s not too product-centric. More info/register (ASAE Marketing Professionals Community). Noah Smith ) What’s the best time to eat dinner? More info/register. Host: Fridays@4 Speaker: Hope Zoeller, Ed.D.,

LMS 266

LMS Member Engagement Education Revenue 266

Associations Now

JUNE 5, 2019

In the midst of a somewhat confusing membership-driven market for electric vehicle charging, a Volkswagen-owned firm starting up a new network is making paid membership optional for its consumers. According to InsideEVs , the market is dominated by four charging networks —ChargePoint, Tesla, Blink, and SemaCharge.

Price 45

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Reid All About it

JANUARY 5, 2024

I’m happy to feature it as long as it’s not too product-centric. Host: UST Education Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. Fri 1/5 at 4 p.m.

Revenue 277

Revenue LMS Price Education 277

Associations Now

JANUARY 21, 2020

Andrew Darmohraj, EVP and COO of the American Pet Products Association, shares his strategy for delighting attendees in Orlando. To create innovative and interactive meetings, planners around the nation are raising the bar on productivity and capitalizing on attendee experience. In 2020, the show will be held February 26–28.

Products 105

Products Innovation Connecticut System 105

Reid All About it

JUNE 25, 2021

Virtual conference pricing. The changes made by the American Society for Nutrition to their pricing model are worth noting. Amanda Milligan, Content Marketing Institute ). I’ll be happy to feature it as long as it’s not too product centric. Ed Salvato, LGBTQ marketing specialist. Quick hits. 1 CAE credit.

LMS 361

LMS Revenue Tips America 361

Higher Logic

JULY 10, 2019

When services or products evolve, your new offerings aren’t always going to be the right fit for all your customers. For example , even if you lose 50 customers that made up 5% of your revenue per year, you achieved net negative churn if your current customers purchased additional products and services valued at 10% of your annual revenue.

Revenue 184

Revenue Strategy Price Products 184

Membership Marketing

MARCH 15, 2017

The most expensive task in marketing is new customer, member, or donor acquisition. But many associations are trying to fight the marketing wars on multiple fronts because they have not identified their introductory or missionary product. For associations, the most successful missionary product is membership.

Products 53

Products Certificate Cost Price 53

Membersuite

AUGUST 5, 2022

Don’t assume the membership tiers and pricing that always worked will continue to work for everyone. Your Membership Model Must Be Flexible Enough for the Diverse Needs of Your Target Market. Young people don’t care about member rates for events or products they can’t afford. What Individuals Seek in Membership.

Price 136

Price Discount Revenue Examples 136