Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

NXUnite

MARCH 22, 2024

However, there are a lot of options on the market and not all of them provide the same level of support or effectiveness. This typically includes online registration, attendee badging and check-in, and gathering reporting data. This often includes everything from registration, event marketing, and event reporting.

Software 130

Software Event Planning Tools Cost 130

.orgSource

APRIL 1, 2024

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing.

Video 88

Video Social Media Committee Team 88

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs. Event marketing. Humans… so persuadable! Mentoring programs.

Social Media 250

Social Media DC Strategy Education 250

GrowthZone

APRIL 18, 2023

Marketing Automation is a premium module available in the GrowthZone platform that will help you increase engagement, recruit members, and save time. Personalization Marketing automation allows associations to personalize their communication with members based on their interests, behavior, and preferences.

Marketing 78

Marketing Email Marketing Social Media Recruiting 78

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. Since 2012, the video has attracted fewer than 900 views.

Marketing 52

Marketing Social Media Directory Video 52

Associations Now

DECEMBER 20, 2019

New research shows that users are moving away from public social platforms. It’s no surprise that social media is—well, social. His insight comes on the heels of the company’s annual Social Media Trends Report. Another callout of Hootsuite’s report: the evolution of social media incentives.

Social Media 56

Social Media Video Report Conference 56

Reid All About it

JUNE 30, 2023

Professional development is a highly valued employee benefit, according to dozens of research reports, especially by early-career professionals. I’m happy to feature it as long as it’s not too product-centric. Our topic this month is product development. Employee retention. Non-dues revenue partners. More info/register.

Chicago 205

Chicago Newsletter Revenue Education 205

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Video marketing is a shot of adrenaline to any integrated digital marketing campaign. Closing clients.

Video 52

Video Marketing Strategy New Jersey 52

Association Navigator

OCTOBER 8, 2012

Associations and non-profits are very busy trying to figure out social media. The opportunities for enhanced sharing and collaboration presented by social media are mind-blowing. Pre-social media, the way associations used the Internet was pretty straightforward; but that’s all changing now.

Social Media 100

Social Media Chicago Report Communications 100

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations.

DC 261

DC Washington Member Engagement Innovation 261

Association Briefings

OCTOBER 19, 2020

When executed properly, social media is one of the best tools for an association to create an industry “brand” that’s seen as an informational authority. Here are seven social media tips to keep your followers excited about your organization’s social channels. In 2020, over , 3.6 In 2020, over , 3.6

Social Media 52

Social Media Video Content Press Release 52

Spark Consulting

OCTOBER 1, 2014

Recently, on ASAE’s Collaborate Community, someone asked for examples of other associations’ marketing plans. The things is, marketing plans are less about taking some other organization’s plan and swapping your acronym for theirs and more about answering some key questions: What do you know about your audiences?

Marketing 150

Marketing Social Media Strategy Examples 150

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. While reading GrowthZone’s 2024 association survey report , I noted a few common problems.

Revenue 256

Revenue Price Denver Tools 256

Associations Now

JULY 8, 2019

People trust word-of-mouth marketing over company messaging. Consider a social media ambassador program to bridge the gap. Before purchasing a new product or service, how many times have customer reviews persuaded you to buy or not buy? “We That’s where a social media ambassador program comes in.

Social Media 65

Social Media Content Tips Strategy 65

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. I’m happy to feature it as long as it’s not too product-centric. Advertising. Have you heard of Connected TV (CTV) advertising ? Member expectations. 1 CAE credit.

Education 256

Education New Hampshire Tips Technology 256

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Email Marketing Software Social Media 159

Velvet Chainsaw

APRIL 12, 2022

The events community can learn a lot from the B2C social landscape as we navigate the ins and outs of best practices and trends for moving fence-sitters to paying registrants. Top Five Trends in Social Influencing. We’ve culled those trends to identify five that are applicable to the B2B events industry. Move Over, Kim Kardashian.

Social Media 98

Social Media Discount Content Video 98

Association Success

FEBRUARY 26, 2020

Think about the last great product, new restaurant or fun show you found, one so helpful or interesting you truly enjoyed sharing it with someone you care about. Not exactly a life-changing product, but for $5, I found something that solved a problem for me. Work in a well-placed testimonial into your marketing materials.

Marketing 89

Marketing Review LMS Products 89

Membership Marketing

JANUARY 4, 2023

With the New Year, it is time to evaluate what worked and what did not in your membership marketing efforts. Here are five of the common membership marketing impediments. Undefined Value Proposition Presenting a clear value proposition is foundational to membership marketing. But this year, why not try a different approach?

System 52

System Marketing Recruiting Recruitment 52

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). Let’s explore this.

Marketing 149

Marketing Guidelines Software Email Marketing 149

NXUnite

APRIL 2, 2024

Go further than that by featuring matching gifts on your Ways to Give page, a dedicated matching gifts page, fundraising appeals, and social media. Cause Marketing When a company donates a percentage of its sales, it’s known as cause marketing. For example, Bombas is a popular retailer.

Resources 130

Resources Examples Products Guidelines 130

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market?

Marketing 52

Marketing Mooc Course Education 52

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

How To 130

How To Discount Social Media Software 130

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Nominate your new product, member program, partnership success, or organizational change that propels your association toward its mission.

Tools 272

Tools Strategy Revenue Technology 272

Mizz Information

JUNE 12, 2019

Because I’m me–the person who has spent literally the past decade obsessing about the intersection of online communities and associations–I couldn’t help but read the Community Roundtable’s 10th Annual State of Community Management report through an association lens. Oh, and helps organizations adapt and change.

Report 90

Report Social Media Leadership Innovation 90

Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. Is it OK to repurpose content?

Content 78

Content Revenue How To Social Media 78

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. It shows all too clearly that social media is still considered a broadcast medium by many associations. percent) and demonstrating that they can do social media (20.2 percent agree).”

Social Media 60

Social Media Communications Content Strategy 60

Nimble AMS

NOVEMBER 21, 2022

Creating a specific hashtag will set your organization’s fundraising campaign apart from other associations, and it can also help your staff keep track of your campaign on social media. Post on social media. Use tangible marketing materials. Try a new campaign.

Social Media 127

Social Media United States Tips Member Engagement 127

Blue Sky eLearn

FEBRUARY 4, 2020

The software allows you to organize and store member information, as well as generate reports to discover valuable insights on your membership. Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software. Social media platforms.

Organization 270

Organization LMS Software Social Media 270

Associations Now

MAY 17, 2016

Last week was a weird one for Facebook users—and those trying to read the tea leaves of social media. Almost immediately after the reports surfaced, I noticed a sudden rise in conservative news on the sidebar. Our favorite apps, social networks and products are all going to change. Friends First, Brands Second.

Social Media 72

Social Media Class Content Innovation 72

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. I’m happy to feature it as long as it’s not too product-centric. Our topic this month is product development. AI and event planning. Fri 7/7 at 4 p.m.

Tools 195

Tools Education Newsletter Chicago 195

Associations Now

JANUARY 27, 2020

With a new decade underway, here are content marketing ideas to help you stay ahead of the association pack. In recent years, few aspects of marketing have drawn more advocates yet also sparked more debate than personalization. The post Put These 3 Trends on Your Marketing Radar for 2020 appeared first on Associations Now.

Marketing 125

Marketing Content Social Media Report 125

Reid All About it

JANUARY 24, 2020

The weekly list of free educational events and resources for the association community… Is social media about paying attention … or getting it? That’s the problem with social media today. We’re in the midst of a trust crisis—and the way social media is abused doesn’t help. LinkedIn has its moments.

Arlington 359

Arlington Social Media Content DC 359