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How Vimeo’s Community Helps Them Create Better Products

Higher Logic

Alexandra spoke about how she works with current Vimeo users to do usability testing on new products. Higher Logic: Tell us more about your background in community management and product usability testing. That was around the time when using social media as a brand was starting to happen.

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Report: More Meeting Chiefs Experimenting With Tech

Associations Now

Data analysis was the most common choice among planners—which makes sense, saysTirrah Switzer, senior director of product marketing at Community Brands. Survey respondents who identify as early adopters tend to report more success with their meetings strategy.

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Nonprofit Report: Companies Not Utilizing Social Media for Product Recalls

Associations Now

A new report from the consumer advocacy group Kids In Danger notes that, while deaths and injuries from recalled products are down, the methods for sharing information on recalls appear to be lacking. Are product recalls keeping up with the times? ” Social Recalls Lacking. “It’s relatively narrow. .

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Top 11 Productivity Apps for Membership Managers

Higher Logic

While you enjoy the last of your summer and get back into the swing of things on the work front, we thought we'd greet you with a few recommendations on tool s that will help you get out in front of your deadlines and be more productive. Here is a list of the top free (or nearly so) productivity apps for membership managers.

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Study: Podcast Listeners Skew Millennial, Use Lots of Social Media

Associations Now

A new report shared at the National Association of Broadcasters’ annual conference highlights a few potentially surprising tends. If you’re looking to reach a young, social media-savvy audience in 2019, you might want to boost your podcast game. Among them: Many podcast listeners follow along on YouTube, not iTunes.

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Daily Buzz: Is Social Media Getting Less Social?

Associations Now

New research shows that users are moving away from public social platforms. It’s no surprise that social media is—well, social. His insight comes on the heels of the company’s annual Social Media Trends Report. Another callout of Hootsuite’s report: the evolution of social media incentives.

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Association Brain Food: 4.26.24

Reid All About it

s 2024 Association Economic Outlook Report , is optimistic. Two-thirds of associations plan to develop new products/services, yet only one-third plan to hire more staff. I’m happy to feature it as long as it’s not too product-centric. Product Marketing Manager, Higher Logic Wed 5/1 at 12 p.m. Association trends.

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