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APRIL 12, 2024

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. Tracy King at InspirEd says Gen Z has different ideas for how they want to learn, work and build a career —and she has the research to back that up. SMS marketing. Member recruitment.

Revenue 259

Revenue Strategy Price Newsletter 259

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JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Membership, again. Event trends.

Revenue 259

Revenue Strategy Member Engagement United States 259

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APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Online community. You can no longer give your online community a half-hearted effort.

DC 206

DC Recruiting Recruitment Washington 206

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 276

Maryland LMS Revenue Strategy 276

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Higher Logic

MAY 13, 2020

Although “engaging people” might not seem like the most groundbreaking approach to organizational growth, it’s a simple idea that has wide-reaching effects. What is engagement, at its core? We develop memories surrounding the people, the experiences, and the things we learn. And the inverse is true. What are those effects?

Tools 296

Tools Communications Email Marketing Recruiting 296

Reid All About it

OCTOBER 6, 2023

Tagoras is conducting a brief survey to find out where learning and education businesses (i.e., In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Another take on the young professional recruitment challenge comes from James Young of Product Community.

Revenue 259

Revenue Certificate Tools Innovation 259

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. If you’re feeling nostalgic about ASAE TEC, a new online event, People Powering Tech on December 14 from 10:30 a.m. Intentional learning.

Certificate 286

Certificate Price Tools Technology 286

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DECEMBER 15, 2023

They explain what that means and how associations can help members adopt a flux mindset and a portfolio approach to their careers. They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation.

Iowa 259

Iowa millennials Texas Strategy 259

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JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

Innovation 370

Innovation Communications Education Strategy 370

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 259

Survey Project Strategy Education 259

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DECEMBER 8, 2023

People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership. Member app.

Strategy 276

Strategy Video Technology Innovation 276

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SEPTEMBER 1, 2023

MCI invites you to participate in its AI benchmark survey , a 3-minute pulse survey about the integration of AI technologies within your organization and your members’ interest and aptitude for AI. Who has the time to learn? But sometimes a traditional online program or course doesn’t fit our schedules. Gen Z marketing.

Revenue 230

Revenue Survey Education Strategy 230

Higher Logic

FEBRUARY 4, 2020

What do your members want? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Let’s explore 10 of the newest industry statistics revealing various association communication challenges, and thus, opportunities for strategic improvement. A cheer for 2020: ?? Where do they want it?

Communications 287

Communications Tips Content Tools 287

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JULY 21, 2023

Member education. But TopClass LMS/WBT Systems describes ten skills your members need to learn right now. Online community. Online communities are extremely popular with younger audiences. Nimble AMS explains how an online community can help you attract, engage and retain members. Governance.

Atlanta 195

Atlanta millennials Price Technology 195

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SEPTEMBER 29, 2023

Impexium dives deep into membership renewals : the difference between retention and renewal, metrics, why members don’t renew (per research), and, best of all, solutions for those renewal challenges. The report offers much to digest about communication, member engagement, events, staffing, outsourcing, and more.

Revenue 276

Revenue Innovation Education Tools 276

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AUGUST 4, 2023

Your input will help associations benchmark the use of event, member, and other mobile apps in associations. Your association’s recruitment and retention success depend on your membership model pricing. Member engagement. TopClass LMS explains how online education programs can help increase member engagement.

Atlanta 195

Atlanta Price Revenue Denver 195

Blue Sky eLearn

OCTOBER 19, 2020

As an association leader, you know the importance of engaging your members. How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. However, it’s likely that your more traditional engagements are on pause. Let’s begin!

Association Management 250

Association Management Committee Learning Management System Software 250

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APRIL 30, 2021

They remind us why listening (without interrupting) is so important to the person talking and describe different methods for listening to your members and others in your professional community. Next time, I’ll increase the heat. Senior Vice President of Public Affairs and Engagement, American Association of Colleges of Pharmacy.

Education 354

Education Technology Strategy Revenue 354

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SEPTEMBER 4, 2020

Sending website traffic to members. Association CEO Clive Roux shared advice at Association Success for using your association’s digital assets to grow your audience and deliver value to members. His association made their website “a real megaphone for… members, bringing them awareness, recognition and even new business.”

Montana 322

Montana LMS Revenue Recruiting 322

Association Analytics

SEPTEMBER 27, 2023

With analytics, the benefits sell themselves: Reducing manual work Optimizing processes Growing revenue Having consistent, trusted data Increasing engagement Driving your association’s mission For example, consider an association dedicated to promoting literacy. Let’s take member retention as an example.

Analysis 169

Analysis Revenue System Learning Management System 169

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NOVEMBER 27, 2020

Online learning. If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. They suggest strategies for making the case for investing in online learning programs. 3 CMP credits.

Las Vegas 369

Las Vegas Virginia Content Washington 369

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NOVEMBER 20, 2020

Learn to love walking in the rain. Fri 11/20 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Josh Spector ). Dreading a winter lockdown? Emergence ).

Certificate 370

Certificate System Dallas Price 370

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MAY 12, 2023

Learning business. WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. Impexium explains how your association and members could benefit from offering a tiered membership model.

Chicago 200

Chicago Newsletter Mooc Education 200

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JUNE 18, 2021

WBT Systems offers the wisdom of Stoic philosophers like Marcus Aurelius and Seneca on topics pertaining to life inside and outside of associations, such as lifelong learning, change management, leadership, making the best of crappy situations and living in the now. Is it difficult to find members to serve on your membership committee?

LMS 369

LMS Certificate America Committee 369

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SEPTEMBER 15, 2023

Watch how the members of the International Bridge Tunnel & Turnpike Association used the Open Space concept at a recent meeting —and hear why loved it. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Open Space events. Here’s a cure for boring conferences. Green Deal.

LMS 259

LMS Revenue Arlington Education 259

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JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Technology decisions. CAE credit.

Technology 195

Technology Chicago Education System 195

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JUNE 11, 2021

If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Make time for microlearning. Chapter benchmarking.

Certificate 322

Certificate Technology Communications Revenue 322

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MARCH 12, 2021

I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. New member onboarding. It means “jumping out of the system.”

Nashville 370

Nashville LMS North Carolina Recruiting 370

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FEBRUARY 26, 2021

Despite my penchant for learning, I was shocked to discover I had a fixed mindset. MemberSuite says member expectations are different now in 2021, the bar is set higher. What do you think your members are experiencing? The seven biggest mistakes in membership recruitment. Tony Rossell, Marketing General, Inc. ).

Recruiting 329

Recruiting Recruitment Project Technology 329

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SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Member engagement. I especially love the first one because members are craving that—heck, we all are.

Montana 351

Montana Certificate Conference Content 351

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. The deadline for ASAE members to apply for a judge spot is February 9, 2021. Association learning landscape.

Innovation 359

Innovation Las Vegas Communications Education 359

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NOVEMBER 12, 2021

Sherry Budziak at.orgSource suggests you reconsider what sponsors can offer to members. She explains how you can adapt their Solution Center concept to provide value to your members and sponsors. They explain why some learning experts say it causes more harm than good. Marketing fundamentals. Rethink sponsorship.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Fri 8/21 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. Virtual events.

millennials 307

millennials Montana Class Education 307

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NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. The future of work. Virtual job fairs. What a smart idea.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Reid All About it

FEBRUARY 5, 2021

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. The Community Roundtable invites online community managers to participate in their 2021 State of Community Management survey. Next time, I’ll increase the amounts. member, participant, etc.)

San Diego 370

San Diego Price Strategy Education 370

Reid All About it

OCTOBER 9, 2020

If you’ve lost your spark amidst all the challenges coming your way at work, WBT Systems shares advice for getting your association mojo back. Engaging members by career stage. Members value different benefits throughout different stages of their career journey. Luring members/customers to your LMS.

Utah 370

Utah LMS Conference Technology 370