MemberClicks

AUGUST 1, 2023

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Recruit your board. Recruit your staff.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Associations Now

JANUARY 28, 2019

The result is an accurate survey, larger sample sizes, and a final report with the stories, color, and anecdotes to illustrate the findings.”. How to Declutter Your CRM’s Email Marketing and Make it More Efficient [link]. Clean Your List. — Business 2 Community (@B2Community) January 26, 2019. . Other Links of Note.

Member Research 84

Member Research Strategy Sample New York 84

Associations Now

FEBRUARY 18, 2015

For those who want to do a deeper dive into the 2015 Digital Outlook Report, NTEN will host a webinar on the topic on Thursday at 2 p.m. NTEN CEO Amy Sample Ward suggests, however, that many organizations are aware of the need to focus on digital, but the issue is finding the time to allow their staff to do so. Wanna Learn More?

Report 40

Report Sample Email Marketing Survey 40

Membership Marketing

DECEMBER 19, 2013

Growth of Online Marketing: More and more marketing dollars are moving toward various forms of online advertising. These digital marketing methods are being adopted because they are track able, scalable, measurable and global. In January, we will be launching our next Membership Marketing Benchmarking Survey.

Marketing 40

Marketing Sample Recruiting Recruitment 40

Reid All About it

MAY 19, 2023

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. Fri 5/19 at 4 p.m. More info/register.

Strategy 195

Strategy Content Leadership Email Marketing 195

SCD Group

MARCH 29, 2015

I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. Here’s a sample of what arrived in my email box one day last week: Connecting up. We recently asked reporters in all 50 states and Washington, DC.” Can we set up a call? What time works best next week?” It’s Josh. Know my needs.

Marketing 40

Marketing Strategy Email Marketing Sample 40

Associations Now

MAY 21, 2015

And in today’s evolving communications and marketing environment, it’s important to find someone who has the right skills to take your associations to the next level. Don’t be afraid to ask for writing samples from candidates of any level. Our new team members need to be comfortable with words and. In other words, to sell.

Communications 40

Communications Marketing Recruiting Recruitment 40

Membership Marketing

JANUARY 27, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Unleash the Power of Market Testing in Your Membership Recruitment. Speaking Engagements. There are two aspects of testing.

Recruiting 40

Recruiting Recruitment Marketing Price 40

Membership Marketing

JULY 12, 2013

One thing that disappoints me the most in the practice of membership marketing is the lack of testing that is conducted. In our 2013 Membership Marketing Benchmarking Report only 16% of responding associations said that they conducted A/B split testing (a control versus a test segment) as part of their membership marketing efforts.

Marketing 40

Marketing How To Sample Discount 40

Membership Marketing

JANUARY 2, 2014

In this and several upcoming posts, I want to share three resolutions you may want to consider for your membership marketing program in the New Year. The basics of membership marketing are to create a plan, try new approaches, and track the results and your important membership data points.

Marketing 40

Marketing Sample Recruiting Recruitment 40

Membership Marketing

MAY 4, 2016

Here are samples of how one association has gained national attention by sharing their findings from member polls on critical healthcare issues. Compensation Research – Because associations serve a defined constituency, they are well positioned to gather and report on employee compensation.

Sample 40

Sample Recruiting Recruitment Discount 40

Associations Now

NOVEMBER 9, 2016

Despite the small sample size of 84 organizations, these numbers are roughly in line with other industry benchmarking. At least half of associations offering either automatic renewal or installments reported improved member satisfaction and retention.

Survey 103

Survey Sample Report Recruiting 103

Mizz Information

MARCH 26, 2015

Social media measurement is a bit easier for brands because it''s mainly tied to marketing or PR. If you Google "social media measurement" you get a ton of stuff about measuring the ROI of social media marketing or calculating social media share of voice.

Social Media 40

Social Media Resources Sample Recruiting 40

Membership Marketing

MARCH 31, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. So in addition to cross tabulating responses with membership outcomes, we will also provide some trend data in our benchmarking report.

Marketing 40

Marketing Survey Price Analysis 40

Slice-Works

JUNE 25, 2014

10 Questions Every CEO Should Ask Their Marketing Director. Great Question: How can we turn marketing from an expense account to a revenue account? One way to get your members to support marketing/sales efforts — provide sample social media posts for important staff/membership communication. Follow up reporting. .

Communications 28

Communications Marketing Conference Charlotte 28

Membership Marketing

FEBRUARY 1, 2013

Our 2012 Membership Marketing Benchmarking Report highlights that once again “word of mouth” referrals is report as the most effective membership recruitment channel for associations. They are simply asked to give away a sample of something that they value and use themselves.

Recruiting 40

Recruiting Recruitment Discount Sample 40

Membership Marketing

MARCH 22, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. I just emailed you a sample. Tony, more great thought-provoking info as usual, could you please send me a copy of your sample letter?

Marketing 40

Marketing Sample Price Survey 40

Reid All About it

FEBRUARY 17, 2017

I’m happy to report my mornings are more productive now – and I haven’t suffered. Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” Top Trends in Experiential Marketing for 2017. Seems so obvious in hindsight.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

I’m happy to report my mornings are more productive now – and I haven’t suffered. Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” Top Trends in Experiential Marketing for 2017. Seems so obvious in hindsight.

Charlotte 150

Charlotte DC Washington Newsletter 150

Membership Marketing

OCTOBER 10, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 25 Most Important Lessons in Membership Marketing. I went through them and pulled out a representative sample of 25 responses.

Marketing 40

Marketing Survey Social Media Price 40

Membership Marketing

MARCH 23, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. A number of you have requested the sample renewal form that I mentioned the other day. Membership Marketing Benchmarking Report.

Tips 40

Tips Marketing Sample Price 40

Membership Marketing

MARCH 14, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Pricing is one of the four “P’s” of marketing for a reason. Membership Marketing Benchmarking Report.

Price 40

Price Products Marketing Discount 40

Mizz Information

OCTOBER 24, 2014

Whereas a few years ago in the association community, social media was a topic that dominated almost every event agenda, the topic has all but fallen off the radar in favor of this year''s hot topics, content marketing, big data and the like. How do you map metrics to ALL of those functions?!

Social Media 40

Social Media Boston Sample Tools 40

Associations Now

SEPTEMBER 3, 2015

If you’re in the market for a new job, are you making use of social media and other online resources to help get a leg up? A finding backed up by a 2014 study by Jobvite [PDF] that found 94 percent of recruiters use LinkedIn as part of their recruitment efforts. Try a virtual career fair.

Social Media 40

Social Media Texas Sample Recruiting 40

SCD Group

OCTOBER 10, 2012

Here’s a sample of the responses to an ongoing video discussion among ASAE members: Looking for any and all feedback from associations utilizing video to reach potential and current members. Video reports from President (and/or Chief Staff Officer) to members. Video is rapidly becoming a major communications tool.

Video 40

Video Examples Sample Recruiting 40

Reid All About it

JULY 8, 2022

Beth Arritt from Higher Logic reports from the unconference sessions at the Mid-Atlantic Society for Association Executives Mid-Year Conference. Lisa Vogel, Leader, Field & Event Marketing, Webex Events (formerly Socio). Erin Lemons, Senior Director of Marketing, Fonteva & Protech. Member engagement. 1 CMP credit.

San Francisco 39

San Francisco Certificate Technology LMS 39

Membership Marketing

APRIL 6, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. • Associations without chapters were more likely to report membership increases over the past five years (52% to 45%).

Survey 40

Survey Price Report Marketing 40

Chapter Chat

APRIL 11, 2017

And that’s just a tiny sample of the booming subscription market. The auto-renewal trend is growing in the association community, according to Marketing General Incorporated’s (MGI) 2016 Membership Marketing Benchmarking Report. And, more members are now choosing the auto-renewal option.

Revenue 28

Revenue Survey eBook Price 28

Associations Now

FEBRUARY 11, 2015

(It likely worked for Radiohead, more than anything else, as a marketing ploy to generate buzz and downstream revenue via sales of physical albums and concert tickets.) Most synagogues in our sample have been using a voluntary commitment model for too short a time for this question to be answered meaningfully.”

Price 40

Price New York Massachusetts Revenue 40

Association Adviser

JANUARY 17, 2018

Then I began sending monthly reports to my board that provided brief updates on association initiatives. JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. What were key issues we needed to work on? I think they liked that I asked. NBOA didn’t have a lot of money.

Team 69

Team Resources Education Revenue 69

Association Adviser

JANUARY 17, 2018

Then I began sending monthly reports to my board that provided brief updates on association initiatives. JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. What were key issues we needed to work on? I think they liked that I asked. NBOA didn’t have a lot of money.

Team 61

Team Resources Education Revenue 61

Association Adviser

JANUARY 17, 2018

Then I began sending monthly reports to my board that provided brief updates on association initiatives. JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. What were key issues we needed to work on? I think they liked that I asked. NBOA didn’t have a lot of money.

Team 60

Team Resources Education Revenue 60