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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Chapter sponsorships. Airstream ).

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

SEPTEMBER 1, 2023

But sometimes a traditional online program or course doesn’t fit our schedules. Gen Z marketing. Many associations were built by and for older generations, says MemberSuite, so you have to work extra hard to demonstrate the value of membership in ways that resonate with younger generations. Answer: we all do.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

MARCH 12, 2021

The authors finish by saying, “Association tech ecosystems limit or enable organizations’ capacity to serve their members and customers online… Real strategic leaders will pull their technical foundation from the shadows and shine a light on the important stack decisions ahead. Skip down to the list of free webinars if you prefer takeout.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Reid All About it

JANUARY 22, 2021

Maddie Grant and Jamie Notter at Propel have launched a free course, Introduction to the Rockefeller Habits. A few CEOs whom I admire practice these habits so I plan to make room in my schedule to take the course. They share ten strategies for motivating members to volunteer and mentally show up for meetings. Sponsorships.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

JUNE 18, 2021

Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events.

LMS 369

LMS Certificate America Committee 369

Reid All About it

NOVEMBER 29, 2019

They especially get in the way when you’re leading up a project, so thankfully WBT Systems suggests 11 catalysts for cross-departmental collaboration. Quick hits before we get to next week’s free webinars: What is quantum computing? ( Lead (or take) a horse to the water” will never be the same. CB Insights ). Seriously, ugh.

West Virginia 360

West Virginia Washington DC Revenue 360

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DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Rikki Schlott says her generation (Gen Z) has inherited a post-hope world stripped of what matters. Plot a course for responding to and reducing recurrences of findings during your audit. Mon 12/4 at 8 a.m. 1 CAE credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

DECEMBER 8, 2023

Mark Lowry at Association Analytics shares helpful member retention strategies. The solution: “fewer, shorter, more interactive online meetings.” Keep these findings in mind when planning staff and member online meetings and educational programs, including conferences. Marketing to Gen Z and millennials. Member retention.

Strategy 272

Strategy Video Technology Innovation 272

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200

Chicago Newsletter Mooc Education 200

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SEPTEMBER 11, 2020

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. Good eats—skip down to the list of free webinars if you prefer take-out. Hear about some major considerations for online engagement. Board diversity. to 4 p.m. –

LMS 329

LMS Montana Revenue Price 329

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APRIL 16, 2021

Ernie Smith at Associations Now shares advice from Jeff Cobb (Leading Learning) on rethinking your association’s education model to meet member expectations and organizational needs. Strategies for getting out of a negative thought spiral and into a more productive state of mind. Education programs. Tamsen Webster ). 1 CMP credit.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

FEBRUARY 12, 2021

Online education nimbleness. Let’s say your association has fully accepted reality and wants to help members acquire the skills and knowledge they need right now, but you don’t have the time or money to design new online courses. WBT Systems describes several other options for delivering online education. Host: EventMobi.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. Open Culture ).

Montana 350

Montana Certificate Conference Content 350

Nimble AMS

DECEMBER 5, 2022

Here’s how to start transforming your member engagement strategy by mobilizing your volunteers. . Are you looking for tips to prepare your member engagement strategy for 2023? Begin planning your member engagement strategy by hitting on these five vital areas with your volunteers : 1. Online community. Learning program.

Member Engagement 133

Member Engagement Social Media Review Recruiting 133

Forj

APRIL 22, 2021

Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? If so, you’ve probably encountered the challenge of how to price those courses. But, pricing them too low will prevent your team from making any meaningful revenue.

Price 172

Price Course LMS Discount 172

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MARCH 5, 2021

WBT Systems explains how these boxes enhance the online course experience and provides ideas for box content and logistics. Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

millennials 150

millennials Resources North Carolina Certificate 150

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AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.

millennials 307

millennials Montana Class Education 307

Reid All About it

MAY 8, 2020

and I can tell you, NDP Live was not a boring online event. However, if you’re planning a virtual event, Jess Sousa explains why online events are (usually) boring and how to make them better. Some may only apply to virtual campus platforms, but others make sense on any online platform. Host: Leading Learning.

North Carolina 221

North Carolina Montana Conference Revenue 221

Reid All About it

JULY 23, 2021

Webinar pricing/sponsorships. If you are interested in the current trends in charging for webinar registrations and sponsorships, I urge you (or the person at your organization who knows your webinars best) to participate in a Leading Learning/Tagoras survey , which closes tonight. Marketing General Inc.

Video 195

Video Technology Content Strategy 195

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AUGUST 27, 2021

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. Non-dues revenue. You can’t generalize about people of a certain age, young or old. The countdown is on!

Tampa 200

Tampa Revenue Education Content 200

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DECEMBER 3, 2021

WBT Systems describes how IAPMO developed online courses that plumbers need to maintain licensing or transition into less physically demanding roles. They also developed resources to help their members get used to and succeed at online learning. Kat Sullivan, Marketing Solved ). Workforce assessment. Fri 12/3 at 12 p.m.

Revenue 195

Revenue Technology Innovation Social Media 195

Blue Sky eLearn

MAY 15, 2018

Your members are more than a source of revenue for your association. They share news about your association online and wear your branded merchandise with pride! That said, it’s important to think about boosting member engagement as the best way to set your recruitment strategy up for long-term success.¹.

Membership Management 179

Membership Management Software Recruiting Recruitment 179

Reid All About it

JANUARY 28, 2022

If the registration numbers for your educational programs are disappointing, WBT Systems shares several reasons people don’t commit to online courses and conferences. Skip down to the list of free webinars if you prefer takeout. All events are online at Eastern Standard Time unless otherwise noted. More info/register.

Newsletter 195

Newsletter Survey Team Software 195

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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

OCTOBER 1, 2021

Well, WBT Systems shares several excellent reasons, including ways to get more value (ahem, ROI) out of an LMS that may surprise you—it’s not just for online courses. ” Contrarian marketing common sense. Skip down to the list of free webinars if you prefer takeout. Chapter-in-a-box solution. 360LiveMedia ).

LMS 195

LMS Conference Technology Content 195

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Dean West at Association Laboratory wonders if he’s lazy, stupid or resilient (I’m not saying) and shares lessons about resilience that can guide your association’s strategy decisions. Content marketing.

Committee 195

Committee Education Software Technology 195

Blue Sky eLearn

JULY 24, 2019

Plus, events are one of the ways that your association can raise non-dues revenue. . At Snowball Fundraising , we develop fundraising and event tools for nonprofit organizations, so we’ve seen firsthand how important it is to develop and fine-tune the right strategies when events have very specific goals. .

Tips 201

Tips Software Recruiting Recruitment 201

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MARCH 19, 2021

Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events.

LMS 370

LMS Nashville Strategy Video 370

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JULY 8, 2016

Back in the saddle—here’s the list of webinars and other events for the association community for the week of July 11. Tue 7/12 at 10 a.m.* – Navigating the Privacy Shield and the General Data Protection Regulation. Focus On: Referral Marketing. Webinar Surveys: How to Get Useful Feedback from Your Audience.

DC 150

DC Certificate Washington Content 150

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OCTOBER 9, 2020

WBT Systems says, “The LMS is the workhorse for the professional development team, but it has many more uses beyond hosting online courses.” Tips for living online: lessons from six months of the COVID-19 pandemic. Good eats—skip down to the list of free webinars if you prefer take-out. UBIT for virtual trade shows.

Utah 370

Utah LMS Conference Technology 370

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JULY 21, 2017

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. A few years ago I took an excellent online Coursera course, Modern American Poetry. If your organization has a webinar scheduled in the near future, please send me the link.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

YourMembership

JANUARY 15, 2015

At the beginning of 2014 we started a conversation on the importance of a career center strategy for associations, especially in light of social networking giant LinkedIn’s aggressive efforts to become the leading online job board aggregator. job market continues to heat up. So where are we at the start of 2015?

Education 150

Education Certificate Revenue Recruiting 150

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JANUARY 20, 2017

If your association has a community manager, I know you already appreciate him or her because your online community would likely fail without their attention. Big news this week on the online community front: Higher Logic bought Socious. Now, onto the list of this week’s free webinars and learning events. 1 CAE credit.

LMS 150

LMS Arlington Content Review 150

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SEPTEMBER 9, 2016

This week kicks off with a webinar you won’t want to miss: Elizabeth Engel and Shelly Alcorn discussing their insightful new report, The Association Role in the New Education Paradigm. Listen to them talk about it on a recent episode of the Leading Learning podcast. Or, register for the webinar below. 1 CAE credit. 1 CAE credit.

Social Media 150

Social Media New Jersey Tips Recruiting 150