Higher Logic

JANUARY 2, 2019

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

Marketing 184

Marketing Strategy Tips Social Media 184

NXUnite

MARCH 12, 2024

To help you maximize in-kind donations for your nonprofit, this guide will cover the top strategies for streamlining your in-kind gift process. For example, an individual working at a marketing agency might donate their services to design marketing materials for your upcoming fundraising event. What are in-kind donations?

Strategy 130

Strategy Guidelines Process Examples 130

Association Analytics

NOVEMBER 21, 2023

We'll reveal 3 easy-to-implement strategies to get the most from your data programs. Set the stage for an outstanding 2024 by joining our upcoming webinar.

Strategy 321

Strategy Member Engagement Resources Technology 321

Nexus Marketing

AUGUST 25, 2023

Email content and strategy development from Nexus Marketing can help you expand your reach and maximize the value of the leads generated by your website. Email can also fill a crucial gap in conversion and retention strategies where SEO leaves off. What’s included in the Nexus email offering? How does the process work?

Content 52

Content Strategy Marketing Social Media 52

EventMobi: Association Events

SEPTEMBER 21, 2023

That’s why having multiple member retention strategies in place is a must! In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Engage your members.

Strategy 130

Strategy Software Social Media Discount 130

Achurch

OCTOBER 26, 2023

Organizations that align their data and business strategy are equipped to make the best decisions. A thoughtful data strategy marries purposeful data collection with informed decision-making to achieve goals. Instead of “trusting your gut” or using data sometimes—develop a strategy. What marketing channels have the most impact?

Strategy 83

Strategy Organization Technology Resources 83

GrowthZone

DECEMBER 6, 2018

When it comes to association marketing, differentiation is key. Identifying what makes your brand unique is critical to a successful strategy. The GrowthZone Marketing Toolkit is a collection of three critical resources developed specifically for association professionals. Get the Association Marketing Toolkit.

Resources 96

Resources Marketing Analysis Tips 96

Reid All About it

APRIL 26, 2024

The weekly list of free educational events and resources for the association community… Association boards. TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. The outlook for associations, as described in Marketing General Inc.’s

Content 268

Content Survey Education Strategy 268

EventMobi: Association Events

JUNE 26, 2023

The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Association Analytics

JUNE 27, 2022

The post Level Up Your Association’s Marketing with Analytics appeared first on Association Analytics.

Marketing 321

Marketing Member Engagement Resources Strategy 321

Association Analytics

JANUARY 17, 2024

The post Using Your Data to Create a Winning New Member Strategy – 1/31/24 appeared first on Association Analytics.

Strategy 169

Strategy Member Engagement Resources Technology 169

Association Analytics

NOVEMBER 21, 2023

Get ahead of the curve by watching our On-Demand webinar where we reveal details on how to implement these 3 easy strategies to get the most from your data p.

Strategy 169

Strategy How To Member Engagement Resources 169

Freestone

FEBRUARY 21, 2024

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans?

Marketing 80

Marketing LMS Social Media Course 80

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

Fonteva

MARCH 22, 2023

A good marketing strategy is key to getting the word out about all of the great resources and benefits available to members of your association. And the star of your strategy? In this post, we’ll walk you through four best practices for using your website to bolster a larger multi-channel marketing strategy.

Strategy 52

Strategy Marketing Social Media Directory 52

Reid All About it

APRIL 19, 2024

The weekly list of free educational events and resources for the association community… Chapter relations gathering. In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy.

Newsletter 252

Newsletter Content Social Media Education 252

MemberClicks

MAY 10, 2024

From encouraging membership to driving enormous revenue growth, Job Board is not only an invaluable resource for members, but also a hidden weapon associations can wield to drive non-dues revenue, expand reach and add value. While this is a fantastic community asset by itself, Job Board is capable of so much more.

Idaho 52

Idaho Strategy Boston Price 52

Association Analytics

JANUARY 17, 2023

The post A Lightweight Framework for Building Your Association’s Data Strategy appeared first on Association Analytics.

Strategy 169

Strategy Member Engagement Resources Technology 169

Reid All About it

APRIL 12, 2024

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy.

Revenue 257

Revenue Strategy Price Newsletter 257

Reid All About it

MARCH 8, 2024

The weekly list of free educational events and resources for the association community… 2024 association trends. Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Humans… so persuadable! Loneliness.

Social Media 252

Social Media DC Strategy Education 252

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Marketing Education Course 150

WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs. Use content marketing to attract your target audience. The state of millennial membership. Millennials need jobs.

millennials 150

millennials Resources North Carolina Certificate 150

Associations Now

AUGUST 23, 2023

In addition, 80 percent said that upskilling would help them stand out in the job market. Professional development helps employees feel valued by their organization,” said Elissa Jessup, HR knowledge advisor for the Society for Human Resource Management. Employers can also form a learning club at their organizations.

Strategy 93

Strategy Library Recruiting Recruitment 93

Association Analytics

JANUARY 17, 2024

As the first session in our Analytics in Action: Navigating the Member Journey with Data 6-part series, we discuss new member acquisition -- how you can tap.

Strategy 169

Strategy Member Engagement Resources Technology 169

Higher Logic

NOVEMBER 12, 2019

The six add-on tech tools we’ll cover today will help you support a sustainable association growth strategy by showcasing membership value so that your current members and prospects have a strong understanding of the value of their dollar within your community. Read the full case study for more details on their strategy and results.

Tools 205

Tools Recruiting Recruitment Strategy 205

Achurch

AUGUST 23, 2022

You can find lots of icebreaker resources online, or install a tool like Watercooler by Donut, which posts prompts in Slack to get conversations going. Entice people into this room with a fun or interesting resource, video, or shared activity. The post Refreshing Your Virtual Watercooler Strategy appeared first on Achurch.

Strategy 83

Strategy Team Video Tools 83

Velvet Chainsaw

APRIL 28, 2020

Strategy—and Transparency—First. Our inboxes are suddenly full of marketing emails from companies touting their virtual platforms. It is the strategy around going virtual that is far more critical, just as creating your objective—the why behind an event—is most important for live programs. Offer additional resources.

Strategy 105

Strategy Content Video Resources 105

Associations Now

OCTOBER 10, 2023

With numbers returning to pre-pandemic levels, it’s important for associations to support member engagement in online communities with strong and consistent strategies. We also recommend creating content calendars for communities, which is a standard for marketing practices,” Wenger said. “It said Rob Wenger, Higher Logic’s CEO.

Report 82

Report Strategy Member Engagement Content 82

Reid All About it

JANUARY 19, 2024

The weekly list of free educational events and resources for the association community… Association AI survey. Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. Membership.

Revenue 257

Revenue Strategy Member Engagement United States 257

Potomac Core

OCTOBER 4, 2016

Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success. 3 Association Growth Strategies. One example of aligning its resources is through its software platform. Secure Actionable Research.

Strategy 164

Strategy eBook Member Engagement Revenue 164

GrowthZone

APRIL 18, 2023

Marketing Automation is a premium module available in the GrowthZone platform that will help you increase engagement, recruit members, and save time. By automating these communication processes, associations can save time and resources while still ensuring that important information is delivered in a timely and effective manner.

Marketing 78

Marketing Email Marketing Social Media Recruiting 78

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. Effective strategy begins with an integrated plan.

Marketing 88

Marketing Team Social Media Communications 88

Higher Logic

JUNE 21, 2018

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay.

Report 149

Report Marketing Survey Resources 149

Reid All About it

MARCH 1, 2024

The weekly list of free educational events and resources for the association community… Education programs. When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Advertising. AI for associations. More info/register.

Education 257

Education New Hampshire Tips Technology 257

Reid All About it

DECEMBER 8, 2023

The weekly list of free educational events and resources for the association community… Mental health. People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? Marketing to Gen Z and millennials. Zoom fatigue.

Strategy 274

Strategy Video Technology Innovation 274

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Blue ocean strategy. Sherry Budziak of.orgSource says, “Sharks are looking for a meal.

Revenue 257

Revenue Price Denver Tools 257

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Market perception. Learn innovative engagement strategies for this digitally native generation. More info/register.

Maryland 274

Maryland LMS Revenue Strategy 274