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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

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Association Brain Food: 5.24.24

Reid All About it

The weekly list of free educational events and resources for the association community… AMS/CRM community. In facilitated conversations, participants will explore how the industry can come together to develop helpful resources for all stakeholders in the AMS/CRM selection process. Credentialing prep groups. Association magazines.

LMS 244
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What is a marketing plan & five steps to write one

Freestone

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans?

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How to Present a Business Case for a New LMS

WBT Systems

Your wish can come true if you know how to make a persuasive case for a new learning management system (LMS) to the decision-makers at your association. Last week, we explained how to prepare your business case for a new LMS —from collecting evidence to gathering allies. You must figure out how to connect a new LMS to those values.

LMS 166
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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

Never forget that their continued support is conditional on the exchange of extra resources, events, and opportunities. That’s why marketing is such a crucial step to the success of your association events. Far and away one of the most effective channels for association event marketing is email. Optimize Your Content.

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Association Brain Food: 4.26.24

Reid All About it

The weekly list of free educational events and resources for the association community… Association boards. TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. The outlook for associations, as described in Marketing General Inc.’s

Content 266
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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Market perception. Learn innovative engagement strategies for this digitally native generation. More info/register.

Maryland 272