Associations Now

OCTOBER 31, 2014

The taxi industry has plenty of reason to be upset about the rise of the upstart Uber—for one thing, it’s eating into the industry’s long-held market. Instagram just launched video ads, and TechCrunch can show you what they look like. Also: how Chevy turned a major gaffe into a minor victory. ht @ ChevyTrucks ).

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Associations Now

JANUARY 13, 2016

Take a peek inside the rewards program at video-game retailer GameStop to see how incentives and personalization can drive greater member engagement. I don’t play a lot of video games. This is where PowerUp shows its real benefits for GameStop’s marketing and sales efforts. GameStop launched PowerUp in 2010.

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Associations Now

AUGUST 27, 2015

The story raised serious ethical questions for reporters about whether and when it’s appropriate to include graphic video and photos in coverage of violent crimes. In particular, use of images of the shootings by New York City newspapers created a major outcry from the public and from fellow journalists.

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Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Lately BigData and the Internet of Things has created a lot of buzz for marketers. Since Meerkat came onto the market, 20+ Live Streaming apps have followed. Expands the video to a full-screen experience. That’s right.

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Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Lately BigData and the Internet of Things has created a lot of buzz for marketers. Since Meerkat came onto the market, 20+ Live Streaming apps have followed. Expands the video to a full-screen experience. That’s right.

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Beth Kanter

MAY 28, 2014

Humberto Kam , Director, Online Engagement & Marketing, Monterey Bay Aquarium. James Nickerson , Social Media Strategist, San Francisco Gay Men’s Chorus. Matt Fitzgerald , Attention Lab Director, Upwell. Abdi Soltani , Executive Director, American Civil Liberties Union of Northern California.

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SCD Group

FEBRUARY 24, 2013

Adding more videos. Adds David Carter, a Los Angeles-based sports marketing consultant who also teaches at Southern California: "With both big-event sports and entertainment, if you sprinkle in the overall cultural element, it's almost like you have to watch so you won't be an outcast on Monday morning.". #6 Going mobile.

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Reid All About it

JULY 8, 2022

We saw nearly 2,000 registrants for WEC 2022 in San Francisco in-person and online. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Lisa Vogel, Leader, Field & Event Marketing, Webex Events (formerly Socio). Host: American Marketing Association.

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Beth Kanter

DECEMBER 16, 2013

H ere’s a case study from Taryn Degnan is the interactive marketing manager at Common Sense Media about their recipe for successful content. There’s a running joke within our marketing team about “going viral.” ” Every marketing professional has heard the words, “Let’s create a viral video!”

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Association Adviser

FEBRUARY 18, 2014

High performing companies and associations are realizing that the ultimate goal is not coming up with great ideas or being the first to market. Five years ago, Blackberry and Palm dominated the mobile market. Great ideas are a dime a dozen. It’s more powerful than a QR code and works easily with smartphones and tablets, he said.

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Beth Kanter

MARCH 29, 2012

Next week should be officially be named “Nonprofit Techie Week” in San Francisco! Disparate marketing channels complicates the life of the average NPO today. I’m on a panel with Brian Kennedy, VP of Marketing for Children Now and Johanna Morariu, Director, Innovation Network. Innogive Conference.

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ChatterBachs

JANUARY 4, 2011

It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. augieray - Augie Ray; San Francisco; Sr. cagedether - Daryl Pereira; San Francisco; Web and Social Media Manager at IBM.

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AssociationChat

JUNE 28, 2020

We found that while Retail, Real-Estate, and Travel & Hospitality industries have struggled, industries such as Media & Entertainment, Video Conferencing and Social Media have prospered. The financial markets are a bellwether, at least. The virus has destroyed $23trn in global market value since mid-February.

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AssociationChat

APRIL 15, 2020

We found that while Retail, Real-Estate, and Travel & Hospitality industries have struggled, industries such as Media & Entertainment, Video Conferencing and Social Media have prospered. The financial markets are a bellwether, at least. The virus has destroyed $23trn in global market value since mid-February.

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Beth Kanter

JANUARY 22, 2018

The conversation with Yeshi is “smart,” meaning that she asks and answers questions with a variety of images, maps, text, and videos. For instance, the San Francisco Museum of Art has 34,678 items in its collection. Do you want it to assist in marketing to build your email list or delivery of services?

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Beth Kanter

JUNE 12, 2012

Transparency is crucial because tracking, profiling, and behavioral marketing to users has become a widespread, global practice that often leaves us befuddled. We’re streaming video, posting photos, sharing personal information and listening to music, not to mention “checking in” wherever we go. And now it’s your turn.

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