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Association Brain Food: 6.7.24

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The weekly list of free educational events and resources for the association community… Generative AI. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. A few common issues come up in GrowthZone’s latest association survey report. AI detection.

Chicago 205
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Association Brain Food: 4.12.24

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Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. Member recruitment. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. Gen Z education. Staff meetings.

Revenue 257
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Association Brain Food: 10.20.23

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Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Bulletin describes several ways a member app can enhance and foster member engagement. Online community. Why do members join associations? In 2016, China reported 17.86 Market perception.

Maryland 274
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Association Brain Food: 1.26.24

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I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open.

Survey 257
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Association Brain Food: 9.15.23

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I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Email Address: Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. Hear about ways AI can be used to help promote a webinar.

LMS 257
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Association Brain Food: 1.19.24

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The survey report will benchmark key factors in AI adoption, including budgeting, training and hiring. It will also explore which business functions are leading the way, how leadership is supporting AI efforts, and how policies are affecting adoption. Here’s some help for marketing more effectively to younger generations.

Revenue 257
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Association Brain Food: 8.4.23

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Your input will help associations benchmark the use of event, member, and other mobile apps in associations. Your association’s recruitment and retention success depend on your membership model pricing. Member engagement. TopClass LMS explains how online education programs can help increase member engagement.

Atlanta 195