Membership Marketing

MARCH 14, 2011

Pricing Your Product, Service or Membership. Sometimes pricing is an afterthought when developing a product or service or changing your membership structure. Pricing is one of the four “P’s” of marketing for a reason. So how does one go about building a pricing strategy? Publications.

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MemberClicks

APRIL 19, 2024

An Example of a Value Proposition A simple sample example of a value proposition for a fast food restaurant could be “hot, delicious food served quickly at an affordable price.” These include “hot, delicious, served quickly, affordable price.”

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YourMembership

JANUARY 25, 2012

Management Team. January 25th, 2012 | Posted in Membership Management , Social Media and Business Trends. . It may just be in doing something quicker, better or making a price-point more enticing. Prime membership. Membership Management. Membership Solutions. Add-On Products. News + Press.

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Reid All About it

SEPTEMBER 11, 2020

The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Virtual conference FOMO.

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EventMobi: Association Events

SEPTEMBER 21, 2023

One of the best association member management strategies is investing in tools to nurture connections between members. Event apps and membership management software make it easy to create year-round points of connection for your members. Provide special offers The power of an exclusive treat goes further than you might think!

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MemberClicks

APRIL 26, 2024

Here are some steps to get you started on the path to selling more memberships. Survey/Interview Current Membership Current members often offer the key to selling more memberships. They can shed light on what initially appealed to them and maintain their membership. Additional benefits should far exceed the price.

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Reid All About it

SEPTEMBER 25, 2020

Virtual conference communications survey. The ASAE Communication Professionals Advisory Council requests your participation in a short, 11 question survey to help the community understand the challenges of planning virtual conference communications. Virtual Event Revenue: Picking a Price for Your Online Conference.

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MemberClicks

DECEMBER 19, 2023

Research competitors and events of interest for target audience Once you’ve identified your target audience, ask them about events and trade shows they have or plan to attend through a survey in your members-only area or next member newsletter. Evaluate its success against your post-event survey data, your goals, objectives, and KPIs.

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Association Success

FEBRUARY 1, 2018

Over the years, association management professionals have used a number of methods to understand why members stay or leave, but getting to the point where, out of 30,000 individuals, we can pinpoint who will leave, and when, has been a challenge. I don’t mean to say that surveys are useless. And this is where surveys come in handy.

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Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Here’s another link to the survey. 1 CMP credit.

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YourMembership

MAY 15, 2012

Membership Software Association Management Software. Management Team. After surveying, I’d use the info to also identify other groups you can ally with and share each others’ efforts. Membership Management. Membership Solutions. Associations. Nonprofits + Foundations. Chambers + EDCs.

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MemberClicks

OCTOBER 18, 2022

But why not allow/encourage them to sign up for membership as well – right then and there ON the event registration page? You could even bundle the membership and event registration at a discounted price, giving people even more of an incentive to join. Our must-have guide to membership retention.

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Reid All About it

MARCH 10, 2023

Host: NXUnite by Nexus Marketing Speakers: Ethan Gray, CAE, Director of Association Management Services, Talley Management Tony Hoff, Marketing Director, Survey & Ballot Systems Leona Scott, President and Founder, JEP Marketing Communications Morgan Wood, Head of Community, Hivebrite Wed 3/15 at 7 a.m. – More info/register.

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GrowthZone

NOVEMBER 23, 2020

G2 Grid® for Association Management Software. . GrowthZone offers a full, web-based membership management platform designed for a wide range of organizations. They offer two systems: Atlas, which is suited for member management of chambers and trade associations, and Oasis, which is suited for professional associations.

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Reid All About it

MARCH 27, 2020

The weekly list of free educational events and resources for the association community… The Virtual Conferences Survey from Tagoras comes at an opportune time since virtual events are on everyone’s mind. Chapters must stay open for business, although it won’t be business as usual. Host: PCMA Digital Experience Institute. Host: Impexium.

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MemberClicks

OCTOBER 10, 2023

Adopt a Robust Membership Management Solution A membership management solution enables you to efficiently collect and organize member information. There are many different options available for membership management software and it is important to find the right fit for your nonprofit.

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MemberClicks

JULY 12, 2022

Building a strong and ever-growing member base has continued to be a challenge, with 68% of organizations struggling to grow their membership in 2020. While there are multiple ways to attract and retain members, one approach is to revise your pricing model. What are other types of membership models? Investor membership model.

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Membership Marketing

MARCH 22, 2010

Membership management is new for me, so if you would, please send a sample of a successful membership renewal to me at csouth(at)smwv.org. Unleash the Power of Market Testing in your Membership Recruitment. The Membership Lifecycle. Ten Top Membership Acquisition Offers. Is there a Membership Gene?

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GrowthZone

MARCH 13, 2021

Pricing: Tiered based on staff users; starting at $149/mo. (1-2 Monthly pricing. Pricing: Tiered, starts at $49/mo. (<100 records). Pricing: Free (1 user, >50 contacts) and Tiered, starting at $40/mo. (<100 contacts) to $600/mo. Pricing: Tiered based on users, starting at $175 per user, per month.

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Observations on Association Management

OCTOBER 20, 2010

The reason for the sale is to generate funds to purchase a new state-of-the-art membership management system for the Association.". gas prices. (1). " XYZ Association Treasurer Joe Jones has instructed staff to sell all remaining shares of Microsoft owned by XYZ Association. Topics of Previous Posts. branding. (1). education. (1).

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MemberClicks

FEBRUARY 9, 2023

Email marketing platform According to recent reports, email marketing is one of the top three tactics for driving membership generally, and 76% of surveyed associations said email is effective when re-engaging lapsed members. So, email marketing should be one pillar of your membership marketing plan.

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Reid All About it

FEBRUARY 3, 2023

. – Newsletter Best Practices Learn the dos and don’ts when it comes to your email communication pieces, how to determine if your data needs to be cleaned and what to look out for in your bounce report, and how to use your email communications to your advantage with personalization, surveys and more. 1 CAE credit. More info/register.

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MemberClicks

OCTOBER 23, 2023

If you’re ready to elevate your membership management and engagement strategies even further, consider the game-changing benefits of MemberClicks AMS. Consider the Membership Pricing of Similar Associations It’s a big world out there, and in every industry, there’s more than one player on the field.

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Reid All About it

NOVEMBER 6, 2020

AMS selection has always been a difficult decision, and it can feel like you need to put on your investigator’s cap in order to get real answers from vendors regarding pricing and integrations. Hear from a dynamic roster of industry experts on the topics of attendee engagement, agenda-setting, pricing, planning, exhibitor value, and more.

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Reid All About it

JANUARY 19, 2018

is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Hear the results of a survey of more than 1,000 association professionals across the U.S. Presenter: Blue Sky’s Client Success Manager, Kara Adams. Eric McDonald, sales executive and pricing expert.

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Reid All About it

OCTOBER 16, 2020

Cecilia Sepp, CAE, founder of Rogue Tulips, recently released the findings of their September association survey, What’s Next for Associations. Reading survey results is sort of like, for me, peeking into someone’s pantry—you get a sense of their inner workings and thinking. Virtual conference pricing. Frugal innovation.

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Reid All About it

MAY 22, 2020

If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking. The report that came out of their first survey two years ago was full of good information and great ideas so I look forward to this edition. Virtual conference complaints—and solutions. 1 CAE credit.

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GrowthZone

JUNE 21, 2021

Leveraging a robust membership management system enables chamber professionals to engage members and develop their chamber instead of focusing on mundane, repetitive tasks. Whether your chamber of commerce is regional, local, or niche-specific, a feature-rich Association Management Software (AMS) is a must. Project management.

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Disciple Media

OCTOBER 24, 2023

Use surveys, polls, and Q&A sessions to ensure your community adapts to evolving needs. Plus, its interface is logical, simplifying membership management and integrating existing tools. Set a pricing model In a paid community, determining how to price your offering is more art than science.

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YourMembership

FEBRUARY 9, 2012

Membership Software Association Management Software. Management Team. At the very least, survey your members to see what they like and what they’d want to change. Membership Management. Membership Solutions. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Advantages.

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Socious

OCTOBER 26, 2016

Event software plans and manages events, but it won’t take care of your membership dues, for example. Each association software system you purchase comes with its own price tag and often needs to be hooked to your other systems through integrations, which can cause problems with data and support. Benefit #1) Improve Your Budget.

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Reid All About it

JANUARY 13, 2017

For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics.

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Reid All About it

JANUARY 13, 2017

For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics.

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Fonteva

SEPTEMBER 30, 2019

Doubleknot includes a full suite of association management features plus additional tools perfectly suited for the management of cultural organizations and nature centers. They include: Full membership management platform. Mogli SMS allows you to create and send out SMS surveys. Check out CiviCRM to learn more.

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Reid All About it

MARCH 18, 2022

WBT Systems digs into ASI’s 7th annual Membership Performance Benchmark Survey to find out how associations are working through their digital transformation. The successful ones are focusing more on data governance, flexible work models, staff development, and new business and membership models. Digital transformation strategy.

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