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Customers Buy Experiences, Not Products

Higher Logic

Traditional business models focus on products and services. Companies build up their products, advertise them, then make sales. That strategy no longer works. Sales are becoming less and less dependent on products and services. Those types of positive experiences appeal more to emotion than a static product or service.

Products 185
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Tips on Attracting Millennials to Your Professional Association

Blue Sky eLearn

Millennials are the most abundant generation in today’s workforce yet represent the smallest percentage in most professional associations. Loyalty Programs : 86% of millennials join loyalty programs. of millennials are more likely to shop from stores with loyalty programs compared to 33.3% Millennials care.

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Association Brain Food: 8.25.23

Reid All About it

Gen Z and millennials. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. One of its sad findings: 46% of Gen Zs and 39% of millennials feel stressed or anxious at work all or most of the time. I’m happy to feature it as long as it’s not too product-centric. This is so sad.

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Association Brain Food: 12.15.23

Reid All About it

Lives of Gen Z and millennials. Juliana Kaplan at Business Insider describes how Gen Z and millennial parents are struggling right now. I’m happy to feature it as long as it’s not too product-centric. Uncover the meaningful insights behind your collected data and leverage them to refine your eLearning strategies effectively.

Iowa 256
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Refreshing Your Virtual Watercooler Strategy

Achurch

In fact, 95 percent of Gen Z and 93 percent of millennial employees report difficulty with remote work because of the pandemic. Studies have found that office watercoolers help employees share their risky ideas and intentions, produce better research, and gain a 10 to 15 percent bump in productivity.

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Association Brain Food: 3.1.24

Reid All About it

In this success kit from Nimble AMS, you get four resources: two half-hourish webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. I’m happy to feature it as long as it’s not too product-centric. 1 CAE credit. 1 CAE credit. 1 CAE credit.

Education 256
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Tips for Attracting a Younger Audience to Your Webinars

Blue Sky eLearn

But first, you’ll need to understand a few characteristics unique to the younger generations that encapsulate the ‘why’ behind these strategies working. Millennial Characteristics. Unlike previous generations, millennials do not care as much about status. Rather, millennials care more about recognition.