Associations Now

MARCH 1, 2019

Engagement might be the top priority of a membership portal, but it can generate revenue from your other offerings too. Your membership portal is the ultimate engagement tool—but it can also help your association generate nondues revenue. “A Why do Millennials and Generation Z let their association membership lapse?

Revenue 72

Revenue millennials Certificate Team 72

Reid All About it

SEPTEMBER 22, 2023

At Business Insider, Charlotte Lytton reports on research about Gen Z and education. Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. Host: Professionals for Association Revenue Wed 9/27 at 1 p.m. Gen Z education. More info/register. 1 CAE credit.

LMS 266

LMS Revenue Education Strategy 266

Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. As a result, the report highlights some of the best practices that correlate with increased new member input, higher renewal rates, and total membership growth.

Report 95

Report Marketing Recruiting Recruitment 95

Potomac Core

MARCH 3, 2020

Once the process is complete, Associations regularly: Report to members on alignment with the metrics and KPIs that help them overcome uncertainty and succeed. Utilizing research to report to members on alignment with the metrics and KPIs that help them overcome uncertainty and succeed. Grew annual revenue from $300,000 to $12 million.

DC 232

DC Arlington Virginia America 232

Associations Now

FEBRUARY 23, 2017

The American Association of Cardiovascular and Pulmonary Rehabilitation finds that a focus on purpose yielded new memberships and increased revenue. In the same period, AACVPR’s revenue from educational offerings more than doubled from $98,224 in FY2012 to $202,189 in FY16. Here’s some tips on how you can do the same. A Broader Trend.

Revenue 75

Revenue Certificate millennials Report 75

Association Freak

MARCH 1, 2024

There’s a pressing need to diversify revenue and membership to ensure sustainability. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021. Associations are grappling with changing member expectations and recovering from the pandemic-induced losses.

Revenue 72

Revenue FAQ Innovation Member Experience 72

Association Freak

MARCH 2, 2024

There’s a pressing need to diversify revenue and membership to ensure sustainability. PLEASE SEE THE FULL PRESENTATION VERSION HERE There's a pressing need to diversify revenue and membership to ensure stability. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021.

FAQ 72

FAQ Revenue Innovation Member Experience 72

Reid All About it

JULY 21, 2023

In their report, Next-Level Governance : Leading with Strategic Agility , they describe the critical elements for reinventing governance so you can position your association to deliver value to your members and industry amidst any disruption. Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.”

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

MAY 21, 2021

Spring Cleaning: 5 Reports to Run In Your Membership Database Now. Learn about five reports you can run in any database that will help you kickstart your data spring cleaning. Growing Non-Dues Revenue in 2021 & Beyond: The Future of Association Revenue. Presenters: millennials Molly Phayer and Erica Salm Rench.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

JANUARY 19, 2024

The survey report will benchmark key factors in AI adoption, including budgeting, training and hiring. Marketing to Gen Z and millennials. Building Your 2024 Video Strategy: A Guide for Associations To acquire and retain your membership and drive non-dues revenue, you need to include member-driven video in your strategy.

Revenue 256

Revenue Strategy Member Engagement United States 256

.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

millennials 40

millennials Education How To Social Media 40

WBT Systems

JANUARY 3, 2017

These reasons may align with one or more strategic goals for your association, such as: Revenue Generation – boost non-dues revenue with online and blended learning programs. Take a look at the Top Association Management Predictions for 2017 from 13 experts, in this report from Aptify.

Technology 210

Technology Learning Management System Certificate System 210

Reid All About it

MAY 13, 2016

A good report informs and influences action. In this webinar you will learn: reporting best practices, tips for compiling information from multiple data sources, and time-saving techniques to make you look good. . – Component Relations Component Reporting: What Headquarters Needs (Virtual Roundtable). Wed 5/18 at 12 p.m.

North Carolina 150

North Carolina Raleigh Guidelines millennials 150

Reid All About it

AUGUST 21, 2020

Bruce Rosenthal (Bruce Rosenthal Associates and Partnership Professionals Network) and Christopher Gloede (Ricochet Advice) recently published a useful report, The New Sponsorship Model for Virtual Events. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.

millennials 307

millennials Montana Class Education 307

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Boost your non-dues revenue. According to the ASAE Foundation’s Association Operating Ratio Report , membership dues make up 45.4% The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Higher Logic

SEPTEMBER 19, 2017

They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report , which lists new member acquisition as one of the top three priorities for associations. The number one member benefit millennials are looking for is jobs, according to a study by Abila. These aren’t hypothetical examples.

millennials 205

millennials Learning Management System Marketing Tips 205

WBT Systems

FEBRUARY 28, 2017

This report, recently published by Gallup (and available for free download), is written from a more corporate perspective, but some of it’s findings could be very relevant for associations. State of the American Workplace. Lifelong Learning is Becoming an Economic Imperative.

Education 150

Education Mooc Certificate LMS 150

Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Tue 12/6 at 1 p.m. – More info/register. Tue 12/6 at 1 p.m.

San Jose 188

San Jose millennials Revenue Content 188

WBT Systems

JULY 24, 2018

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI). The state of association membership.

Survey 150

Survey Marketing Certificate Education 150

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

OCTOBER 27, 2023

Trying to figure out how to market more effectively to Gen Z and millennials? She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap. Learn how to craft a successful year-end report in half the time and a winning strategy for next year. Value proposition.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Nimble AMS

DECEMBER 5, 2022

If something goes wrong, a volunteer moderator can intervene or report a discussion to a staff leader. If you’re looking to build bridges with younger professionals , Gen Z and Millennial members are especially interested in mentoring opportunities.

Member Engagement 134

Member Engagement Social Media Review Recruiting 134

Associations Now

APRIL 20, 2016

Associations Now reported last week about the launch of the Association of Young Americans , a startup nonprofit that Vice aptly dubbed “an AARP for millennials.” The post A Startup Strategy for Building a Millennial Membership appeared first on Associations Now. But Ben Brown is going to try, anyway.

millennials 40

millennials Strategy Recruiting Recruitment 40

Reid All About it

FEBRUARY 23, 2024

Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Gen Z and millennial marketing. Host: Professionals for Association Revenue Speaker: Susan Borke, Principal, BorkeWorks Wed 2/28 at 11 a.m. Digital initiatives. Event sponsorships.

DC 261

DC Washington Member Engagement Innovation 261

Associations Now

JANUARY 7, 2020

For instance, Fast Company recently reported that Facebook engagement is declining, whereas TikTok engagement is growing quickly, especially with millennials and members of Gen Z. Too often, O’Reilly says, sponsored content is viewed purely as a nondues revenue opportunity. How might you use TikTok to engage members?

Member Engagement 97

Member Engagement Social Media Revenue millennials 97

Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Tue 12/6 at 1 p.m. – More info/register. Tue 12/6 at 1 p.m.

San Jose 150

San Jose millennials Revenue Content 150

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. Now, add engagement and revenue to the mix, while attempting to keep an annual tradeshow afloat in a hybrid world of in-person and virtual events.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

MemberClicks

APRIL 28, 2022

And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. That’s why it’s crucial to offer Millennial and Gen Z members opportunities to connect with one another and access to a community of other professionals.

Tips 98

Tips millennials Newsletter Recruiting 98

Aaron Wolowiec

JANUARY 12, 2016

In fact, Abila predicts certification revenue will surpass membership revenue in 2016. This is particularly true for your millennial members who will make up 75 percent of the workforce by 2020.”. Transfer.). The demand for knowledge will continue to grow this year, specifically the focus on certification programs.

Certificate 100

Certificate Revenue System millennials 100

EventMobi: Association Events

SEPTEMBER 13, 2023

90% of millennial donors are motivated to give based on the mission rather than the organization. If your event app or community management software includes analytics and reporting , you can use this data to score insights into member behavior–and adjust your membership experience strategy in response. Making your brand stand out.

Member Experience 130

Member Experience Tips How To Software 130

Reid All About it

JANUARY 26, 2018

Attracting millennial/young professional supporters. Of all the benchmark reports released in the association community each year, this is one of my favorites. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). Creating and running outstanding campaigns. Keep learning! Host: ASAE.

DC 225

DC Washington millennials Chicago 225

Association Freak

MAY 21, 2022

This report was originally published as Tacking Into the Headwinds of Association Growth. But unfortunately, the effects are rippling through the association world – putting downward pressure on membership, lowering advertising, royalty, and other revenue sources, and impacting the dashboard metrics of most organizations.

Revenue 72

Revenue Discount Products Marketing 72

GrowthZone

SEPTEMBER 14, 2022

Our annual survey of association professionals reports repeatedly that a common concern is the increased pressure to recruit young members. The bulk of the workforce is made up of Millennials, Generation X, and Baby Boomers, and Gen Z is not far behind. Performance bartending (Google it). Giant “Operation” or “Light Bright” games.

Recruiting 78

Recruiting Recruitment Social Media millennials 78

Reid All About it

MAY 14, 2021

Even though data from our 2021 Training Trends Report tells us that in-person training will make a return, more courses will likely remain virtual. The ongoing uncertainty of in-person, online, or hybrid events does not make securing or increasing sponsorship revenue easy. Presenters: millennials Molly Phayer and Erica Salm Rench.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Marketing to Gen Z and millennials. Mobile apps. Attend as many or as few sessions as you wish—sessions described below.

Strategy 272

Strategy Video Technology Innovation 272

WBT Systems

MAY 15, 2018

Everyone sees the revenue potential in providing online education to corporate customers. Forbes reports that “Coursera has about 500 corporate customers today, up from 30 last year, with bookings growth of 400 percent, compared to 70 percent growth among Coursera’s paying users overall.”. Revenue growth.

Education 155

Education Mooc Course Revenue 155