Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. As a result, the report highlights some of the best practices that correlate with increased new member input, higher renewal rates, and total membership growth.

Report 95

Report Marketing Recruiting Recruitment 95

Associations Now

FEBRUARY 23, 2017

The American Association of Cardiovascular and Pulmonary Rehabilitation finds that a focus on purpose yielded new memberships and increased revenue. In the same period, AACVPR’s revenue from educational offerings more than doubled from $98,224 in FY2012 to $202,189 in FY16. Here’s some tips on how you can do the same. A Broader Trend.

Revenue 75

Revenue Certificate millennials Report 75

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Boost your non-dues revenue. According to the ASAE Foundation’s Association Operating Ratio Report , membership dues make up 45.4% The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

JULY 21, 2023

In their report, Next-Level Governance : Leading with Strategic Agility , they describe the critical elements for reinventing governance so you can position your association to deliver value to your members and industry amidst any disruption. Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.”

Atlanta 195

Atlanta millennials Price Technology 195

Higher Logic

SEPTEMBER 19, 2017

They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report , which lists new member acquisition as one of the top three priorities for associations. The number one member benefit millennials are looking for is jobs, according to a study by Abila. These aren’t hypothetical examples.

millennials 205

millennials Learning Management System Marketing Tips 205

Reid All About it

JANUARY 19, 2024

The survey report will benchmark key factors in AI adoption, including budgeting, training and hiring. Marketing to Gen Z and millennials. Building Your 2024 Video Strategy: A Guide for Associations To acquire and retain your membership and drive non-dues revenue, you need to include member-driven video in your strategy.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

OCTOBER 27, 2023

Trying to figure out how to market more effectively to Gen Z and millennials? She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap. Learn how to craft a successful year-end report in half the time and a winning strategy for next year. Value proposition.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Higher Logic

FEBRUARY 4, 2020

Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. Tip: Tap into tools that support the collection of comprehensive member data. 10 Association Communications Stats + Membership Tips.

Communications 287

Communications Tips Content Tools 287

Reid All About it

AUGUST 21, 2020

Bruce Rosenthal (Bruce Rosenthal Associates and Partnership Professionals Network) and Christopher Gloede (Ricochet Advice) recently published a useful report, The New Sponsorship Model for Virtual Events. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.

millennials 307

millennials Montana Class Education 307

Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Tech Tools for Managing Virtual Teams.

San Jose 188

San Jose millennials Revenue Content 188

WBT Systems

JULY 24, 2018

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI). The state of association membership.

Survey 150

Survey Marketing Certificate Education 150

Associations Now

JANUARY 7, 2020

Most associations have a good set of digital tools available, but it might be time to take a look at ways you could use them better to make the member experience feel more relevant and real. Too often, O’Reilly says, sponsored content is viewed purely as a nondues revenue opportunity. How might you use TikTok to engage members?

Member Engagement 97

Member Engagement Social Media Revenue millennials 97

Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Tech Tools for Managing Virtual Teams.

San Jose 150

San Jose millennials Revenue Content 150

Associations Now

APRIL 20, 2016

Associations Now reported last week about the launch of the Association of Young Americans , a startup nonprofit that Vice aptly dubbed “an AARP for millennials.” But he also plans to offer members tools and opportunities for engaging in the political process. But Ben Brown is going to try, anyway.

millennials 40

millennials Strategy Recruiting Recruitment 40

Reid All About it

JANUARY 26, 2018

Attracting millennial/young professional supporters. Of all the benchmark reports released in the association community each year, this is one of my favorites. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). Creating and running outstanding campaigns. Keep learning! Host: ASAE.

DC 225

DC Washington millennials Chicago 225

Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Marketing to Gen Z and millennials. Discover how data analytics can be a powerful tool to unlock the path to success.

Strategy 272

Strategy Video Technology Innovation 272

EventMobi: Association Events

SEPTEMBER 13, 2023

90% of millennial donors are motivated to give based on the mission rather than the organization. If your event app or community management software includes analytics and reporting , you can use this data to score insights into member behavior–and adjust your membership experience strategy in response. Making your brand stand out.

Member Experience 130

Member Experience Tips How To Software 130

GrowthZone

SEPTEMBER 14, 2022

Our annual survey of association professionals reports repeatedly that a common concern is the increased pressure to recruit young members. The bulk of the workforce is made up of Millennials, Generation X, and Baby Boomers, and Gen Z is not far behind. Performance bartending (Google it). Giant “Operation” or “Light Bright” games.

Recruiting 78

Recruiting Recruitment Social Media millennials 78

Reid All About it

MAY 14, 2021

Even though data from our 2021 Training Trends Report tells us that in-person training will make a return, more courses will likely remain virtual. The ongoing uncertainty of in-person, online, or hybrid events does not make securing or increasing sponsorship revenue easy. Presenters: millennials Molly Phayer and Erica Salm Rench.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

ISAE

JANUARY 17, 2024

Membership seems to be on the rise again with 46% of associations reporting an increase in membership in 2023. For example, your association most likely relies on (and benefits from) powerful tools like your CRM and association management software to organize data, understand members, and give them the best experiences possible.

Cost 52

Cost Review Software Member Experience 52

Reid All About it

MAY 15, 2020

Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. Online Survey Tools and Techniques. Chapter sponsorships.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Association Freak

MAY 21, 2022

This report was originally published as Tacking Into the Headwinds of Association Growth. But unfortunately, the effects are rippling through the association world – putting downward pressure on membership, lowering advertising, royalty, and other revenue sources, and impacting the dashboard metrics of most organizations.

Revenue 72

Revenue Discount Products Marketing 72

WBT Systems

JANUARY 10, 2017

Educational offerings for not just members, but also the public at-large, will be a big revenue drive for associations.” A report from AFCEA International details that increasingly organizations, including associations, are purchasing cloud-based resources and services, such as learning management systems.

LMS 150

LMS Learning Management System Certificate System 150

Socious

SEPTEMBER 23, 2016

Download Your Free Report of 9 Consumer Trends That Affect Your Association Today. A private member community is a networking and branding tool that will help differentiate your association. The user-generated content from your online community is also a great tool for SEO and will help keep members invested in your association.

millennials 100

millennials Course Tools Industry 100

Reid All About it

JANUARY 25, 2019

The weekly list of free educational events and resources for the association community… Oh my god, Millennials, Gen Z, they’re here! Learn methods to create value formulas and metrics that define, measure and report success. Learn about fraud management tools that help you mitigate risk on transactions. More info/register.

Chicago 170

Chicago DC Content Washington 170

Reid All About it

OCTOBER 7, 2016

In deciding to audit a tax-exempt organization, the IRS looks at the gap between the tax reported and paid, and the tax the IRS says is owed. Unrelated Business Income Tax (UBIT) and employment taxes are fertile ground for collecting additional tax revenue. Host: Association CareerHQ and Millennial Week DC. 1 CAE credit.

Mooc 205

Mooc Certificate DC millennials 205

Reid All About it

MARCH 3, 2023

The weekly list of free educational events and resources for the association community… Self-assessment tools/programs. WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

JUNE 17, 2016

By creating detailed personas, precise segments, and dead-on messaging, you’ll have better appeals, greater ROI, and increased revenue. – Key Findings from the 2016 Association Email Marketing Benchmark Report. – Closing the Millennials Membership Gap: How to Drive Membership with Freemiums and Sticky Membership .

LMS 150

LMS Raleigh Content millennials 150

.orgCommunity

FEBRUARY 25, 2019

marketing automation software offers tools to lift those relationships to a new level. What are your current revenue and sales priorities? If you don’t have all day to spend chatting at Starbucks, there are tools to help you achieve this level of awareness about your constituents. The goal might seem obvious. Develop Themes.

Marketing 68

Marketing Case Study eBook Social Media 68

.orgCommunity

OCTOBER 8, 2019

Somewhere back in the Dark Ages of IT- say two years ago, because that’s how fast the electronic world moves now ¬- we thought about technology as a tool to do business. Gen Z thinks and acts VERY differently than Millennials. There has been a profound shift in that concept. Technology has made the leap out of the toolbox.

Technology 40

Technology millennials Revenue System 40

Associations Now

FEBRUARY 28, 2017

Associations are hungry for advice on recruiting millennials. Keep marketing to this group so that your revenue doesn’t take a huge hit when boomers leave their jobs. Provide continuing education courses relevant to the industry, or keep them informed on how to use the latest tech tools and emerging platforms. Rumor has it.

millennials 40

millennials Recruiting Recruitment Revenue 40

Associations Now

JUNE 27, 2017

While Univision doesn’t share the taste for tenacious legal battles that Gawker did, you could look at its work on the millennial-focused TV network and website Fusion and see some direct parallels there. “Every time we make a tool to benefit the editorial team, the e-commerce team benefits from that also,” Bertolini explained.

Florida 58

Florida New York Content System 58

Reid All About it

FEBRUARY 24, 2023

After reviewing ASI’s 2023 Membership Performance Benchmark Report, WBT Systems discusses the findings and highlights the role of professional development in attracting, engaging, and retaining members. The weekly list of free educational events and resources for the association community… Professional development and membership.

Certificate 39

Certificate Innovation Education Process 39

Reid All About it

FEBRUARY 23, 2018

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. Learn how Artificial Intelligence (AI) is an accessible tool your association can use to increase member engagement. More info/register. Host: rasa.io.

DC 79

DC Washington LMS Social Media 79

Reid All About it

MARCH 22, 2019

Find out what defines accessibility in 2019, how accessibility impacts associations on the web, and discuss tools your association can use to stay on top of the latest trends. Hear about some compelling reasons to support a mobile strategy and tangible recommendations on how to use the app to drive non-dues revenue. More info/register.

Arlington 170

Arlington DC Washington LMS 170

Association Adviser

MARCH 17, 2014

So if rising tides lift all boats, why are most associations reporting flat or low single-digit growth? A new study from Iris Mobile and The Center for Media Research found that 75 percent of millennials (Gen Y) access the Internet via their phones. I checked in with two of my millennial colleagues to get their take.

Texas 60

Texas Video millennials Revenue 60