Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. As a result, the report highlights some of the best practices that correlate with increased new member input, higher renewal rates, and total membership growth.

Report 95

Report Marketing Recruiting Recruitment 95

Achieve

APRIL 4, 2017

It’s no secret that millennials (those born 1980-2000) want to do good. We’ve heard these statements from millennials themselves, and we have reported on them throughout the entirety of the Millennial Impact Project. Millennials don’t view cause engagement as its own activity. What’s in a name? Speak to the issue.

millennials 52

millennials America Washington Social Media 52

Reid All About it

MAY 21, 2021

At LeadershipNow, Lance Mortlock explains the difference between scenario planning and forecasting , and offers six questions to help you identify which tool will provide the outcomes your association needs. Join us for an engaging discussion, interactive Q&A and useful tools to help give you the edge when pursuing your next promotion.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

FEBRUARY 23, 2024

Gen Z and millennial marketing. Transforming the Future of Membership and Marketing with AI and Automation Learn about integrating AI tools and automation processes to enhance member engagement, personalize marketing efforts, and streamline operations. Event sponsorships. 1 CMP credit. More info/register. More info/register.

DC 261

DC Washington Member Engagement Innovation 261

Higher Logic

JANUARY 31, 2019

Tech is still booming with a competitive edge, people are living longer, and younger emerging generations like Millennials and Gen Z’ers will continue to shake up the workplace (and your member base). The Wall Street Journal reports : “The flip side of being digital natives is that Gen Z is even more adept with technology than millennials.”.

Communications 184

Communications millennials Tips Software 184

Membership Marketing

JULY 20, 2017

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. Once again, many more associations are reporting an increase in their membership compared to those siting a membership decline. In fact, many associations report substantial growth rates. The median membership renewal rate is 84% overall.

Report 49

Report Marketing millennials Directory 49

Associations Now

JUNE 20, 2023

The SHRM report found that loneliness, particularly among younger generations, risks decreasing engagement. A new report has found that many in the post-pandemic workplace still report feeling lonely and looking to find effective ways to collaborate. Based on a sample of HR professionals and U.S.

Survey 98

Survey Sample millennials Report 98

WBT Systems

AUGUST 8, 2017

Millennials will make up nearly half the U.S. Generational definitions vary but most characterize millennials (or Generation Y) as 21 to 35 year olds. Generation Z, usually described as those who are 21 and under, is already a bigger group than the millennials or the boomers. Millennials in the workplace. hours per week.

Education 175

Education millennials How To Discount 175

Membership Marketing

NOVEMBER 8, 2019

Yet despite these threats, findings from the 2019 MembershipMarketing Benchmarking Report shows more associations continue to experience membership growth year over year than those that are seeing a decline in membership. Why have associations been able to adapt and continue to grow despite the challenges they face?

Report 40

Report Marketing Innovation millennials 40

Higher Logic

SEPTEMBER 19, 2017

They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report , which lists new member acquisition as one of the top three priorities for associations. The number one member benefit millennials are looking for is jobs, according to a study by Abila. These aren’t hypothetical examples.

millennials 205

millennials Learning Management System Marketing Tips 205

Membersuite

JANUARY 24, 2023

This post and the previous one share what I’ve learned from many research reports about Gen Z values and how your association can appeal to them. #1: They’re done with the social media performances of selfie-obsessed, show-off Millennials in their feeds. The focus here is on young Gen Z adults, 18 to 25 years old.

millennials 144

millennials Social Media Discount Newsletter 144

Aaron Wolowiec

SEPTEMBER 13, 2016

According to a recent report by Abila , what members want from associations vs. what associations think members want don’t always align. For example, millennials just starting their careers often turn to associations for job opportunities and career advice. 1 communication tool. Third: networking opportunities.

millennials 100

millennials Social Media Communications Newsletter 100

Associations Now

MARCH 23, 2015

A new report found that millennials are not willing to pay for news and that while they don’t actively seek news through social media, they often get their information through Facebook and YouTube anyway. But when it comes to paying for news, 40 percent reported paying for at least one subscription themselves.

millennials 40

millennials Social Media Video Report 40

Higher Logic

MAY 29, 2020

Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings. MTI chose online community as a tool for digital transformation. Promote your publications and subscriptions.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

AUGUST 21, 2020

Bruce Rosenthal (Bruce Rosenthal Associates and Partnership Professionals Network) and Christopher Gloede (Ricochet Advice) recently published a useful report, The New Sponsorship Model for Virtual Events. The report also includes a sample virtual event prospectus to give you additional ideas. Association membership app.

millennials 307

millennials Montana Class Education 307

Higher Logic

FEBRUARY 4, 2020

Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. Tip: Tap into tools that support the collection of comprehensive member data. 10 Association Communications Stats + Membership Tips.

Communications 287

Communications Tips Content Tools 287

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. According to the ASAE Foundation’s Association Operating Ratio Report , membership dues make up 45.4% The solution? Implementing proactive member engagement strategies!

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

SEPTEMBER 22, 2023

At Business Insider, Charlotte Lytton reports on research about Gen Z and education. Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives.

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LMS Revenue Education Strategy 266

Associations Now

AUGUST 18, 2014

A new report from two exhibition industry organizations details how young professionals choose an event to attend and what they seek out once they’re there. What do millennials want out of your meeting? Forty-two percent also reported taking photos of booths and products with their mobile devices to share with others.

millennials 40

millennials Report Products Industry 40

Associations Now

FEBRUARY 12, 2019

While many from the Gen Z and millennial generations decide to join associations, they’re skeptical about the value and benefits that membership brings. Did you know that by next year, millennials will make up more than half of the global workforce? A new benchmarking study focuses on young professionals’ views on membership.

millennials 104

millennials Recruiting Recruitment Price 104

Associations Now

APRIL 20, 2016

Associations Now reported last week about the launch of the Association of Young Americans , a startup nonprofit that Vice aptly dubbed “an AARP for millennials.” But he also plans to offer members tools and opportunities for engaging in the political process. But Ben Brown is going to try, anyway.

millennials 40

millennials Strategy Recruiting Recruitment 40

Association Freak

MARCH 26, 2021

Millennials are skeptical, with a very high bar for trusting a brand. Your association can drive membership by recognizing the millennial mindset and adopting it in your marketing strategy. They dovetail perfectly with the Millennial mindset. The best way to do that is to attune to the Millennial mindset.

millennials 72

millennials Louisiana Proposal Marketing 72

SCD Group

SEPTEMBER 9, 2013

Hot Topic: Flex-work By Ruth Palombo Weiss via ASTD Flex-work and other alternative workplace strategies have become important tools for attracting and retaining employees but despite the financial benefits of alternative strategies, some organizations still resist such a dramatic change. Compare that to 76 million Baby Boomers.

millennials 40

millennials Survey Report Strategy 40

Reid All About it

JANUARY 26, 2018

Attracting millennial/young professional supporters. Of all the benchmark reports released in the association community each year, this is one of my favorites. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). Creating and running outstanding campaigns. Keep learning!

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DC Washington millennials Chicago 225

Achurch

MARCH 3, 2021

95% of Gen Z and 93% of millennial employees report difficulty working from home because of the pandemic. You can find lots of icebreaker resources online or install a tool like Watercooler by Donut , which posts prompts in Slack to get conversations going. Young professionals are having a harder time than most. Random Pairings.

Team 144

Team Video millennials Tools 144

Reid All About it

JULY 21, 2023

In their report, Next-Level Governance : Leading with Strategic Agility , they describe the critical elements for reinventing governance so you can position your association to deliver value to your members and industry amidst any disruption. Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.”

Atlanta 195

Atlanta millennials Price Technology 195

Achurch

AUGUST 23, 2022

In fact, 95 percent of Gen Z and 93 percent of millennial employees report difficulty with remote work because of the pandemic. There are several digital and in-person tools that create a remote office environment that can effectively meet employee’s social needs. Young professionals are having a harder time than most.

Strategy 83

Strategy Team Video Tools 83

WBT Systems

JULY 24, 2018

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI). The state of association membership.

Survey 150

Survey Marketing Certificate Education 150

Higher Logic

JUNE 19, 2018

One pressing reason for having a solid donor retention plan in 2018 is the fact that fewer Americans are giving, even though the amount of money given is growing , as reported by the Blackbaud Institute. The Blackbaud Institute’s report on charitable giving analyzes the various ways different generations prefer to give. Scary, right?

millennials 120

millennials Communications Course Committee 120

Blue Sky eLearn

MAY 13, 2019

Mentor and coaching programs, including reverse or reciprocal mentoring programs (for example, Millennials mentoring Baby Boomers). Aside from typical online education (see above) this could include: Self-assessments to support professional development and career transitions, including DISC, Myers-Briggs, StrengthsFinder, and more.

Revenue 168

Revenue Certificate Social Media Course 168

WBT Systems

JANUARY 10, 2017

A report from AFCEA International details that increasingly organizations, including associations, are purchasing cloud-based resources and services, such as learning management systems. Online Learning (or eLearning) solutions are important for the future growth of associations. ” Social and Collaborative Learning.

LMS 150

LMS Learning Management System Certificate System 150

Socious

SEPTEMBER 23, 2016

Download Your Free Report of 9 Consumer Trends That Affect Your Association Today. A private member community is a networking and branding tool that will help differentiate your association. The user-generated content from your online community is also a great tool for SEO and will help keep members invested in your association.

millennials 100

millennials Course Tools Industry 100

GrowthZone

SEPTEMBER 14, 2022

Our annual survey of association professionals reports repeatedly that a common concern is the increased pressure to recruit young members. The bulk of the workforce is made up of Millennials, Generation X, and Baby Boomers, and Gen Z is not far behind. Consider the “member as the customer” angle as it relates to younger members.

Recruiting 78

Recruiting Recruitment Social Media millennials 78

ISAE

JANUARY 17, 2024

Membership seems to be on the rise again with 46% of associations reporting an increase in membership in 2023. For example, your association most likely relies on (and benefits from) powerful tools like your CRM and association management software to organize data, understand members, and give them the best experiences possible.

Cost 52

Cost Review Software Member Experience 52

SCD Group

OCTOBER 3, 2012

Millennials, Multitasking and Associations: What Can We Do at Work. This work style suited me and had positive results when I was a reporter at the Associated Press. Labels: association changes , association management , associations , Faculty Focus , Millennials , SCD Group. Millennials, Multitasking and Associations: What C.

millennials 40

millennials Products Recruiting Recruitment 40

Associations Now

JANUARY 22, 2020

Too often, organizations provide workers with digital tools that don’t work properly. CMSWire reports that, in a survey of 463 executives by Simpler Media, most participants revealed that they were unhappy with their digital workplace technologies. Organizations must also make sure not to saddle workers with more tools than they need.

millennials 64

millennials Tools Social Media Technology 64

Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Marketing to Gen Z and millennials. Discover how data analytics can be a powerful tool to unlock the path to success.

Strategy 272

Strategy Video Technology Innovation 272