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How to Recruit and Retain Millennial Employees (Hint: Start by Building Community)

Higher Logic

Some companies naturally attract millennials. Lean on research, including studies and surveys, that flat-out asks millennials what they want. One such study, done by the Intelligence Group and reported on by Forbes , sheds light on how members of Gen Y, otherwise known as millennials, prefer to work. The easy answer?

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The millennial mantra: give

Aaron Wolowiec

And millennials are taking note. According to the plethora of research on millennial behavior, Gen Y embraces social responsibility. At the same time, millennials believe in giving back – but not necessarily with money. The researchers studied nine organizations to learn how they engaged millennials in their campaigns.

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Insights from the Membership Marketing Benchmarking Report

Membership Marketing

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. Recruitment – The report highlights associations use a wide variety of channels to add new members.

Report 95
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How Do you Engage Your Members? The 2023 Survey Says…

GrowthZone

Young Professionals Engagement 61% of respondents say they do not have a defined strategy for recruiting and retaining young professionals. If this sounds familiar to your association, this is a huge opportunity to grow membership, because Millennials now make up the largest share of the workforce. Download the full results report.

Survey 78
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Building Buy-In for an Online Community at Your Association

Higher Logic

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. MTI chose online community as a tool for digital transformation.

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5 Gen Z Values Associations Need to Know

Membersuite

This post and the previous one share what I’ve learned from many research reports about Gen Z values and how your association can appeal to them. #1: They’re done with the social media performances of selfie-obsessed, show-off Millennials in their feeds. The focus here is on young Gen Z adults, 18 to 25 years old.

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Association Brain Food: 9.29.23

Reid All About it

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. The report offers much to digest about communication, member engagement, events, staffing, outsourcing, and more. Association benchmarks.

Revenue 272