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Use Data for New Revenue Opportunities

Association Analytics

The pandemic proved to be a financial challenge for associations. Individuals and member organizations were on tighter budgets. And members’ behaviors changed. You may have noticed that your members were engaging with your organization in different ways. No two members are alike. age, geography, job type).

Revenue 169
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Association Brain Food: 4.19.24

Reid All About it

If you work with chapters, components or affiliates, this post will give you a sense of how it will feel to hang out with your community at CEX: Association Component Exchange hosted by Billhighway, Impexium and Mariner Management in Chicago on May 7 or in DC and online on May 10. Education + mentoring. AI for associations. CAE credit.

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Association Brain Food: 2.9.24

Reid All About it

In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Online experiences. Michelle Brien at Matchbox shared the results of their research on the value of virtual experiences to associations and their members. Event trends. Data, AI and value propositions. More info/register.

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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. Tracy King at InspirEd says Gen Z has different ideas for how they want to learn, work and build a career —and she has the research to back that up. Member recruitment. Gen Z education.

Revenue 256
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Association Brain Food: 4.26.24

Reid All About it

As we come to the end of National Volunteer Week, take a few moments to explore ways volunteers can enhance your association’s online education programs. I can’t help thinking associations are missing the online opportunity to extend their reach and be more inclusive. Forget what you’ve learned about SEO. Engagement scoring.

Content 266
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Association Brain Food: 9.15.23

Reid All About it

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Hear about the possible progress for associations, potential challenges related to U.S.-EU

LMS 256
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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

Member engagement is the #1 way to make sure your members recognize the value they get from your association. The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! The solution?