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From Field to Future: Learning from the Eagles’ Loss to Elevate Association Marketing with AI

AssociationChat

He loves his team. He hates his team. The Heart of Loss and Opportunity But when there are disappointing losses, sports teams analyze them to improve future performance. Teams use data and technology to understand their weaknesses and strategize for future games. Not a bad lesson for a snowy day outside Philadelphia.

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Five Millennial-Friendly Benefits to Offer Your Team

Associations Now

A piece in the Philadelphia Inquirer noted how this workplace trend was growing , with many organizations putting in a rule where people could dress however they liked, as long as they weren’t taking part in a client meeting. The post Five Millennial-Friendly Benefits to Offer Your Team appeared first on Associations Now.

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How to Reset Your Board Diversity Efforts

Associations Now

Hope isn’t a strategy, as they say, but it can sometimes seem that way when it comes to board diversity. Recent reports suggest that efforts to diversify boards are wobbling. Addressing the issue requires intentionality—and a conversation about what intentionality means. How to do that?

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The 1 thing you can learn from Gritty

Association Success

Created by Brian Allen of Flyland Designs in 2018, Gritty is the official mascot for the Philadelphia Flyers National Hockey League team. With a Twitter account that has gained over 307,000 followers, Gritty’s social media team must be doing something right. So, what does a NHL mascot have to do with associations?

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Bus Tour Aims to Raise Awareness of Effects of Childhood Trauma

Associations Now

The American Adoption Congress, the Attachment & Trauma Network (ATN), and the Association for Training on Trauma and Attachment in Children (ATTACh) are teaming up with the mental health provider Calo Programs for a five-city bus tour.

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Ringing the Bell for Member Engagement

YourMembership

Being in Philadelphia I couldn’t help but think of the Liberty Bell as an analogy for the challenge of driving member engagement. What about your team or department? If you have some ideas or strategies you would like to share, drop me a line. How frequently do you have direct, unstructured interaction with them?

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What is Customer Experience (CX)? Crash Course

Fonteva

CX is a relatively new field of business strategies that all types of organizations can use to ensure their customers, clients, or members have their voices heard and problems addressed. Chances are that your association likely already has a membership engagement strategy in place. What are the benefits of an intentional CX strategy?

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