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Five Strategies to Ensure Your Digital Product Has a Killer Launch

Associations Now

Whether it involves expanding your scale or workshopping your messaging, a well-considered approach to launching a new tech product can really pay off. Launching a new digital product or service for your members soon? A few ideas from the worlds of marketing and technology: Think big. Have a post-launch strategy.

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Have You Seen the IDC MarketScape Report on Online Communities?

Higher Logic

We think IDC says it best in their recent press release : “ Online communities are quickly becoming a critical part of the digital strategy for many organizations as a platform to establish ongoing conversations, trust relationships, and meaningful engagement with customers, employees, partners, and suppliers.”.

Report 120
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3 topics that will help you come up with engaging content when you’re just not sure what to publish

Association Success

Incorporating data-driven posts, evergreen advice and context about your organization into your editorial calendar can help shore up your content strategy. Strategies for dealing with ongoing challenges . Some challenges never fully go away, no matter how much your industry changes or technology evolves. Communication.

Content 78
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2015 Association Management Trends and Important News from YM

YourMembership

It’s only the first week of the New Year and we are already off to an exciting start as YourMembership proudly announced this week the acquisition of Digital Ignite and that we will be adding its Learning Management System to YM’s expanding suite of products. If only there was a guide to help with those efforts.

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3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

Whether consciously or subconsciously, this standard of service influences our expectations for our buying relationships with B2B technology vendors. Why Community Should Be Part of Software Companies’ 2019 Strategy. The software business model is another example with (historically) limited competition – until now.

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Less Gates, More Golden Tickets

YourMembership

Add-On Products. News + Press. Technology. You can control your press release content and branding (from a visual standpoint) but anything more than that you’re at the mercy of your customers, community members, employees and others who are commenting on and reviewing your services and offerings. Advantages.

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Flexibility Is Key: Why the Top-Down Strategy Is Fading

Associations Now

The IT department has to come to the user, and match its approach to technology usage and workflow—not the other way around. In other words, the IT department has to come to the user, and match its approach to technology usage and workflow—not the other way around. Rejigger the Approach. A Blast From the Past.