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Association Brain Food: 2.9.24

Reid All About it

Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. Hear how the speaker’s team developed a price elasticity forecast. Leave with tools you can use today to build a strategy that best fits your organization. Data, AI and value propositions.

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Association Brain Food Weekly: 6.25.21

Reid All About it

Virtual conference pricing. The changes made by the American Society for Nutrition to their pricing model are worth noting. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Even with the right budgets and resources to fund a hybrid event strategy, many organizers feel unsure where to start.

LMS 361
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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

There are many strategies for attracting new members over time, but if you want to see a boost ASAP, the best thing you can do is start brainstorming membership drive ideas! Membership drives work best when you’ve got a solid strategy in place. Sometimes a brief price drop is enough to make people take the plunge.

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Association Brain Food Weekly: 7.10.20

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They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” WBT Systems describes nine virtual event strategies that minimize Zoom fatigue. Event experience. Their approach?

Montana 365
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Association Brain Food Weekly: 1.21.22

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Explore other strategies that will help financial executives to better connect with nonprofit boards to advance strategic planning and innovative change. Pricing for Association Events. Ever wondered how to price an offering? Or if the current price is right? Would lowering the price slightly dramatically increase volume?

Survey 195
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Association Brain Food Weekly: 2.19.21

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Board strategy. Learn about re-permission campaigns, how to design a multi-touch customer experience, and re-permission strategies to help drive opt-ins and keep consent records updated. Derrick Johnson, DES, CMP, Director of Event Strategy & Development & Chief Diversity Officer. More info/register. 1 CAE credit.

Revenue 322
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What’s in a Name? Why language matters in your Webinar Strategy

Association Success

Paying attention to the naming game can help you with your webinar pricing methods. Another, much simpler approach to Webinar strategy: if you want to charge for it, don’t call it a Webinar. Or a virtual workshop. Re-name entirely. Call it an online short course.