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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

Look Beyond Top Line Revenue Most people define success by revenue generated, but in today’s economy, we need to go beyond the numbers. Do both products lead to additional purchases or engagement, or are they a one-time purchase for most members? You can do this by sending them surveys or asking at your events.

Revenue 320
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Association Brain Food: 11.17.23

Reid All About it

The weekly list of free educational events and resources for the association community… Professional development trends survey. Please take six minutes (or less) to complete this survey from Leading Learning/Tagoras. AMS/CRM selection survey. Association webinars. Explore generative AI tools. CAE credit.

Price 261
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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. We poured over them and pulled out highlights as well as insights about online education’s role in membership marketing and the membership value proposition. Online education’s role in membership marketing.

Survey 150
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Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open. It’s scary to think what might happen to chapters if they can’t find enough members to lead them.

Survey 256
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Association Brain Food: 4.19.24

Reid All About it

If you work with chapters, components or affiliates, this post will give you a sense of how it will feel to hang out with your community at CEX: Association Component Exchange hosted by Billhighway, Impexium and Mariner Management in Chicago on May 7 or in DC and online on May 10. Education + mentoring. Consultant/founder wisdom.

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Revenue-Generating Solutions for 5 Essential Member Needs

Membersuite

If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You can increase revenue by helping people acquire new skills, generate new leads, or grow their business. Other revenue-generating programs include: Certification programs.

Revenue 135
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How to use your learning management system (LMS) to generate non-dues revenue

Freestone

According to the latest Community Brands Association Trends research, 71% of association professionals listed non-dues revenue as a top strategic priority in the coming year. Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year.