Higher Logic

MAY 6, 2020

The problem is, customer experience issues usually don’t lie just in one department, like sales, or product. Customers with questions can tag the CEO in a discussion, or post a question and expect a response from a customer support member in the community. In fact, 80% of customer success teams have grown in the last year ( Totango ).

eBook 218

eBook Revenue Innovation Team 218

Freestone

APRIL 11, 2024

Tag your content on social media If you are utilizing several touch points and connections to share information. Tag” the right people, members or associations and events, when possible, on social media. Monitor sales Track sales of on-demand courses, subscriptions, or bundled packages. Here are four tips to follow: 1.

Content 52

Content Revenue How To Social Media 52

Higher Logic

OCTOBER 10, 2017

Speak in terms of ROI through cost savings, time savings, increased sales, or making work easier. Making sure your customers understand the quality of their purchase validates the higher price tag and can increase satisfaction rates. Repeated sales pitches will only irritate them and sabotage your relationship.

Revenue 159

Revenue Price Products Library 159

Higher Logic

JULY 5, 2018

These platforms index qu estions and answers, tag s and permission content , and can even segment individuals into different groups within the community.? This equates to increase d sales and a highly engaged sales force. Another added benefit is access to mentor/mentee opportunities.? Help employees feel like part of the team.

LMS 136

LMS Content Education Team 136

Associations Now

NOVEMBER 9, 2023

It’s not crossed off by the price tag,” she said. said Gordon Taylor, the organization’s chief sales officer. “People are making decisions with their travel budgets, and when you can offer something that’s affordable and accessible, you have their interest. She quickly understood how it could be a sleeper hit for her members. “We

Cleveland 105

Cleveland How To Library Price 105

Aaron Wolowiec

MAY 30, 2016

Shana Killips, sales manager, The James B. Q & A with Shana Killips, sales manager, The James B. Filed under: Meetings , Young Professionals Tagged: Event Gardeian of the Month , Meetings , Michigan State University , Shana Killips , The James B. Henry Center for Executive Development. Why limit yourself?

Michigan 100

Michigan Content Project 100

Aaron Wolowiec

SEPTEMBER 22, 2015

According to a new Social Tables report , technological advances and social media have changed the way hotel sales teams network with meeting planners. Social selling is the philosophy that sales people approach customers first as a person, then as a sales person and lastly as a company.

Social Media 100

Social Media Software Report Technology 100

Aaron Wolowiec

OCTOBER 27, 2016

Q & A with Mary Manier , director of sales, Experience Grand Rapids. Filed under: Learning , Meetings Tagged: Event Garde-ian of the Month , Experience Grand Rapids , Google , knowledge transfer , Learning , Mary Manier , networking. Mary Manier. Learn: Q: How do you learn best? A: I learn best in a quiet library-like setting.

Library 100

Library Content Certificate Survey 100

EventMobi: Association Events

SEPTEMBER 29, 2023

Ticketing Digital ticketing platforms do double duty: managing sales and giving an initial headcount. Plus, online ticket sales can offer pre-event insights into attendee demographics and preferences.

How To 130

How To Software Cost Tools 130

Reid All About it

AUGUST 22, 2015

Offer value, not another sales pitch. And, relationships are the foundation for sales. Creative Commons licensed photo by Bark ) Tagged: ASAE15 , Content Marketing , Marketing. Next time, segment your list. Only two post-show exhibitor emails offered anything of value. Lead with value. Take a consultative approach.

Detroit 150

Detroit Content Revenue Marketing 150

Nexus Marketing

AUGUST 29, 2023

No attribution tool or method is perfect, so it’s important to align on how clients are already tracking their onsite conversions and what their sales funnel looks like during onboarding. At what point of the sales funnel do leads generally convert? Depending on your goals, these may fall at various points in the sales funnel.

Organization 52

Organization Software Revenue Report 52

Aaron Wolowiec

MAY 28, 2015

Amanda Toy, associate director of sales, Greater Lansing Convention and Visitors Bureau. Q & A with Amanda Toy, associate director of sales, Greater Lansing Convention & Visitors Bureau. Q: It’s a beautiful summer day in Michigan. What would we most likely find you doing? . BBQ chicken with fresh fruit is a summer must.

Michigan 100

Michigan Content 100

Aaron Wolowiec

MARCH 4, 2014

Throughout his career, Scott has excelled in developing, implementing and analyzing multi-channel direct-marketing programs and is highly skilled in creating effective membership, marketing and sales programs. Once again, you can join the discussion on Twitter by following @aaronwolowiec , @donaoser and the hash tag #ideas14 LO2.

Michigan 100

Michigan Social Media Innovation Revenue 100

YourMembership

MARCH 1, 2012

Who Are Your Sales People? What is making sales and membership’s job exponentially harder is that no one wants a hard sell anymore. I wrote about how sales hinged on referrals back in 2009 and it still holds true – maybe more so - your customers are your marketers. Management Team. Partner Programs. Leave a Reply.

Membership Management 150

Membership Management Software Social Media Price 150

Velvet Chainsaw

NOVEMBER 30, 2022

To help you on your business priority program development journey, consider these six tips: Learning Pathways — Do not organize sessions by job function ( i.e., sales, marketing, or operations). Tag each session with up to three descriptors about who the session is best for.

Tips 65

Tips Conference Technology Education 65

Aaron Wolowiec

MARCH 3, 2015

She’s perfect for your event in every way, except for the associated price tag. Allow venue to give tours/sales kits following the program. Filed under: Meetings , Sponsorships Tagged: associations , audience , conference center , decision-makers , discount , event , hotel , negotiation , planners , program , speaker.

Discount 100

Discount Class Social Media Price 100

Reid All About it

OCTOBER 14, 2016

In this Ask Me Anything (AMA) session, find out how associations and event professionals are using data to enhance sales, marketing, planning and everything in between. Presenters: Ryan Brown, VP of sales & event services, National Trade Productions. Tagged: Brain Food. Come early and/or stay late to network.

North Carolina 150

North Carolina Arlington America Products 150

Reid All About it

FEBRUARY 19, 2016

Speakers: Ryan Graham, Vice President of Sales, Abila/Peach New Media. Tagged: Association , Professional Development. Explore the shift in member needs and expectations; system alignment and integration strategies; and tactics being used by three associations today to successfully bridge the gap. Register. (1 1 CAE credit).

Wisconsin 150

Wisconsin Social Media Member Engagement System 150

Reid All About it

JULY 1, 2016

Every other week he sends out his selections, a few articles in each of the areas his newsletter covers: marketing, membership, and sales. <Creative Commons licensed photo by Mehal Shah > Tagged: Brain Food. Association Marketing and More : Marketing consultant Scott Oser reads lots of articles so you don’t have to.

Newsletter 150

Newsletter Education Communications Technology 150

Reid All About it

JANUARY 5, 2018

I’m always on the lookout for good ebooks on sale so I thought I might share some of my finds with you. My secret ebook sale sleuthing method is daily alerts from BookBub , Early Bird Books , and Goodreads. As of Thursday afternoon, these ebooks were still on sale but act quickly if you want a bargain. Tagged: Brain Food.

Nashville 150

Nashville eBook DC Chicago 150

Reid All About it

FEBRUARY 21, 2013

Here’s more advice on how to help your organization’s content marketing efforts by encouraging more collaboration between your sales and marketing teams. Sales has been having these conversations face-to-face for decades, so who better to tap as a resource to inform your content marketing strategy and tactics?” Give it a try!

North Carolina 150

North Carolina Raleigh Social Media Content 150

Reid All About it

SEPTEMBER 9, 2016

The Bad Word in Associations: Why You Need to Rethink Sales (Association Chat on Huzza). The issue with developing “sales teams” in associations is a hot one right now. And of course, the technology to support sales teams (even if it’s a team of one) is getting better and better. Tue 9/13 at 2 p.m. –

Social Media 150

Social Media New Jersey Tips Recruiting 150

Reid All About it

SEPTEMBER 16, 2011

sales have increased 22%, while other imported beer sales fell 4%. The sales figures say yes, and I also have personal proof. Tagged: Branding , Marketing. Every time The Most Interesting Man in the World advertisements for Dos Equis beer come on TV, we stop talking mid-sentence and listen. We can’t get enough of him.

Marketing 150

Marketing Video Examples 150

Reid All About it

FEBRUARY 5, 2016

Learn tactics to maximize your non-dues revenue earning potential: analyze communication gaps, engage members with advertising, meet advertiser needs, arm your sales team with the right tools, and invest in resources that provide maximum return. Tagged: Association , Professional Development. Register here. (1 1 CAE credit).

Pennsylvania 150

Pennsylvania Social Media Recruiting Recruitment 150

Reid All About it

AUGUST 12, 2016

Jason Stone, Vice President of Sales and Marketing, Engage. <Creative Commons photo of Provo Peak in Utah by Miguel Vieira > Tagged: Brain Food. Learn about the unique work-life attributes of Millennials and how those attributes affect association member engagement, marketing, communications, and branding efforts.

Utah 150

Utah millennials Social Media LMS 150

Aaron Wolowiec

SEPTEMBER 30, 2014

These skills are a hybrid of marketing and sales – knowing how to not only “sell” visitors once they enter a booth, but appropriately attract them in the first place. Filed under: Associations , Best Practices , Exhibitions Tagged: ASAE , associations , best practices , digital marketing , event , exhibitors , Expo Stars Interactive Ltd. ,

Tips 100

Tips Marketing Strategy Content 100

Eric Lanke

NOVEMBER 28, 2016

Generally, the sales manager asking this question wants some insight into the preferred activities and habits of the people attending the conference I'm booking. That was our average member at the time, men in their sixties, with their spouses tagging along, enjoying fine food and fine wine, playing golf and going shopping. Is it true?

millennials 100

millennials Committee Conference Leadership 100

YourMembership

APRIL 17, 2012

We all have financial goals to obtain, be it membership goals, sales goals, event ticket goals or any other. Think of the cost of the trip as your sales goal. Tags: conversation , goals , nonprofit strategies , revenue , strategy. Ideas to help you engage, empower and retain members. Numbers aren’t Strategy. Leave a Reply.

Revenue 150

Revenue Strategy Software Membership Management 150

GrowthZone

SEPTEMBER 25, 2017

You post it on social media, remembering to add context, tag people, and include hashtags. And yet, no improvement in new membership sales. Sure, if you had a worldwide audience, basic content marketing would generate leads, sales, sponsorships, and opportunities. And you wait. Done, done, and done. You want them to join.

Content 92

Content Social Media Video Recruiting 92

Higher Logic

SEPTEMBER 14, 2017

Is your technology so new there’s a long sales cycle? ), the context of all other communication channels, and how the data impacts your other channel’s information, etc. That can give your marketing, sales, and customer support teams valuable context into how customers behave and what type of communication would be most useful to them.

System 184

System Examples Team Products 184

Reid All About it

MARCH 3, 2017

By the way, his old house in Georgetown is for sale if you’ve got a few million hanging around. Presenters: Kevin O’Connor, North American sales for Mediasite Events, Sonic Foundry and Tammy Jackson, director of communications, Sonic Foundry. I found a few good reads for you this week…. More info/register. Host: Sonic Foundry.

millennials 150

millennials Recruiting Recruitment Revenue 150

Associations Now

SEPTEMBER 25, 2018

But as Marketing Land noted last month , that email drew $13 million in sales for DEC, one of the computer industry’s first large companies. The message, sent for Digital Equipment Corporation, went to everyone on a list, without any personalization or even any thought toward targeting. Research the market.

Email Marketing 111

Email Marketing Tips Marketing Newsletter 111

Aaron Wolowiec

DECEMBER 30, 2014

As a result, MPI says meetings focusing on practical topics, such as training, sales and education, will see the most growth. Unless it’s worth it, companies aren’t going to send their employees to events, and once again, professional development may hit the chopping block. And, finally, there’s technology. Happy New Year!

Fort Worth 100

Fort Worth Kentucky Dallas Oregon 100

Higher Logic

NOVEMBER 17, 2016

We think Help Scout got it right recently, when they highlighted the four stages of an hourglass: onboarding customers, supporting customers post-sales, retaining customers, and building advocacy around customers. Onboarding and post-sales support. Support and community can and should go hand-in-hand.

eBook 120

eBook FAQ Directory Content 120

Reid All About it

OCTOBER 28, 2016

Presenters: Bryan Rutcofsky, vice president, sales, small business & partnerships, Yext. Presenter: Phil Rappoport, vice president, sales & marketing, AgendaPop. Tagged: Brain Food. Learn how to effectively approach this market, gain their support, stimulate their engagement, and retain their valuable membership.

millennials 150

millennials eBook Washington Innovation 150

Protech

OCTOBER 13, 2020

And getting attention online and driving quality traffic to your website is one of the biggest challenges for sales and marketing professionals. Combine a variety of content formats (from lists to tagged images to videos). Content Pillars are a tactic that offers promise for overcoming this challenge.

Revenue 98

Revenue Content Certificate Cost 98

MultiBriefs

OCTOBER 10, 2023

These are ideal for member recruitment as it attracts new organizations without pushing them into a sales pitch. In either case, be sure to tag them in relevant posts or opportunities to ensure they're benefiting from the partnership as well.

Social Media 52

Social Media Guidelines Industry Products 52