2006 Communications Marketing Strategy 
Potomac Core
OCTOBER 30, 2018
As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. As part of the organization’s broader Industry promotion strategy, the organization recently released customer survey research and also produced the video, “We Are the Cold Chain”.
Wild Apricot
JUNE 27, 2008
Effective communication â?? Whether the movement of information is one-way (knowledge transfer) or a two-way flow (knowledge exchange), an organizations ability to pursue its core mission can depend in large part on effective communication. Tailoring the knowledge transfer and exchange strategy to the audienceâ??s
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The Hourglass Blog
MAY 11, 2011
Association Innovation as Brand Strategy. These examples are less about innovation and more about marketing--the kind of brand marketing thats becoming more and more popular, especially in the retail space. Whats our brand image and what does it communicate to people in our marketplace? Labels: Innovation , Marketing.
Jamie Notter
OCTOBER 13, 2011
As communication channels become more social and blended to assist both members and our business partners to target their messages, this specificity bumps ways to consider sharing the income beyond one event. Nonprofit Technology and Marketing | Benjamin Phillips. December 2006 (10). November 2006 (9). October 2006 (8).
SCD Group
APRIL 10, 2014
Back in 2006, Chris Anderson wrote a powerful book called the Long Tail. The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.
Tom Morrison
JULY 30, 2014
You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Look at our key numbers and the increase since 2006: Membership Increase: 13% Dues: 25% Revenue Per Member: 33% Non-Dues Revenue: 132% Associate Sponsorships: 68% Net Worth: 1,058% 98.5% At best 32% open email newsletters.
Associations Now
NOVEMBER 20, 2014
Webb has the bona fides to warm hearts in both parties: A former Reagan administration official, Webb won a tough Senate campaign as a Democrat in 2006, knocking out incumbent Republican Sen. According to the National Fluid Power Association’s Eric Lanke, the power of blogging as a communication tool should not be ignored.
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