The public is listening and associations are spending
Aaron Wolowiec
MARCH 9, 2015
The report found that from 2008 to 2012, 144 trade groups spent $1.2 billion – 37 percent of the total amount spent on contracts – on PR and marketing. Business associations came in second, spending more than $200 million on public relations, marketing and ad services. 4 in PR spending. Is your association setting a trend?
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