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The public is listening and associations are spending

Aaron Wolowiec

The report found that from 2008 to 2012, 144 trade groups spent $1.2 billion – 37 percent of the total amount spent on contracts – on PR and marketing. Business associations came in second, spending more than $200 million on public relations, marketing and ad services. 4 in PR spending. Is your association setting a trend?

America 100
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Political Black Swans: Ignore Them at Your Association’s Peril

Association Success

Beware of political risks when exploring new global markets. We spent a year researching the economies, politics, legal frameworks and markets of the countries. But these are not enough for entering a market. In 2003, widespread protest broke out around me in Azerbaijan, a country formerly part of the Soviet Union.

Georgia 101
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Thanks For Playing: The Mom Test

Thanks For Playing

Seeking community in associations since 2008. Youre putting together a marketing campaign. Labels: Marketing. Happy Birthday, America! ► 2008. ► 2008. skip to main | skip to sidebar. Thanks For Playing. 03 July 2012. The Mom Test. You have clarity on your audience and goals. Share on FriendFeed.

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Thanks For Playing: Be a Super Genuis

Thanks For Playing

Seeking community in associations since 2008. I just finished Andy Sernovitzs Word of Mouth Marketing: How Smart Companies Get People Talking. Some of the key points that particularly struck me include: In an era of social networking and nearly ubiquitous connectivity, customer service may be your MOST important marketing tactic.

Review 150
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New Association To Serve As Voice For ‘Main Street’ Investment Banks

Associations Now

The new group will focus on federal regulations imposed after the financial crisis of 2008 that some small and midsized firms believe create undue burdens for them. markets or the American economy,” ASA states in its mission. “We Our members did not create the crisis, nor do we pose systemic risk to U.S.

Maine 40
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Membership Marketing Blog: Is There a Membership Gene?

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. In addition, Alexis de Tocqueville saw the particular expression of this membership tendency in America. Speaking Engagements.

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Happy Birthday to Us

Virtual

As we mark America’s birthday, there are a few other birthdays that the team at Virtual, Inc. UK-based Juniper Research predicts the global SaaS market will swell to $53 billion by 2018. PICMG is a great example of a standard-setting organization that has never sat on its laurels and continues to bring innovation to market.

Las Vegas 100