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Report: Where Association Learning Technology Is Going

Associations Now

The latest edition of Tagoras’ Association Learning + Technology report finds that emerging learning technology is out there, but the problem is that organizations don’t have an effective strategy to put it into play. In the association space, nearly everyone does webinars as part of their digital learning arsenal.

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The Pros and Cons of an Internal Marketing Team

Associations Now

You may have lots of help from an outside agency, but building an internal marketing team could simplify your creative process. The pluses and minuses of taking your marketing function in-house. Should you build up your own marketing capabilities or stick with an outside agency or firm? Pro: Staying nimble. Pro: Data control.

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12 Areas Your Association Must Address to Thrive During a Recession

Membersuite

Now, you’re watching the economy and assessing how it might affect your industry, organization, members, and market. Anticipate a flattening or decline in attendance levels unless you have great confidence in your marketing. #2: Do your membership tiers and pricing still match the needs and desires of your market? 1: Budget.

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Strategy and Context

Jamie Notter

Strategy and Context. in Change , Strategy - 2 comments. Sohrab Vossoughi wrote a great post on HBR about Sony and how its successful strategy in the 1980s ended up being unique to that context. Technology is a given, and the question of “what are the specs?” Strategy Means Change. Books: Jamie Notter.

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The Growing Demand for Fractional CIOs

Achurch

The use of fractional executives took off after the 2008 recession. Many out-of-work executives turned to contract work or freelancing due to a weakened job market, often remotely. After performing a technology assessment, the fractional CIO develops a technology plan aligned with organizational goals and strategies.

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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

Is technology tying your audience in knots? Tear down walls (literally and figuratively)​ Embrace a continuous process​ The Erosion of Confidence Sharon Rice,orgSource Managing Director of Business Strategy, is our resident trend watcher. The World Café is a strategy designed to deeply explore a series of topical questions.

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Association Brain Food Weekly: 6.13.16

Reid All About it

Learn what other associations are doing to address the opportunities and challenges that new technologies and the rise of Millennials have brought to chapters. To be successful, you need a solid marketing strategy to recruit the right sponsors and grow your attendance. 1 CAE credit. More information/registration. CAE credit. .

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