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The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. That goes for businesses, too.

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The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. That goes for businesses, too.

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Benchmark Report: Association Communications Struggle to Keep Up

Associations Now

A report from Naylor Association Solutions finds that small staffs and more competition make it tough for communications to break through. Each month, the average association communicates with its members about 30 times. However, old-school tactics still do the job pretty well.

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Turn Your Social Media Goals Upside Down

Association Adviser

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. It shows all too clearly that social media is still considered a broadcast medium by many associations. percent) and demonstrating that they can do social media (20.2 percent agree).”

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Personalize the Member Experience, Increase Retention

YourMembership

I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. In his newsletter he wrote about how the folks at Social Media Camp in Victoria, British Columbia made his experience memorable. Corporate + Social.

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Playing to Your Strengths: Friday Fix

YourMembership

Never assume that just because it was in your most recent newsletter that everyone knows about it. Take your top three strengths and make them the focus of your communications and media for the next week (or month depending on your communication schedule). Social Media and Business Trends. Leave a Reply.

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Keep Members Coming Back

YourMembership

February 9th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. You are in charge of an amazing organization, complete with a compelling mission statement, an advisory board of talented and influential community leaders, and a platform that offers a gazillion perks. Corporate + Social.

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