The Hourglass Blog

MAY 11, 2011

Association Innovation as Brand Strategy. The Bentonville behemoth wants you to become someone who gets the brands they desire at the best possible price every day. The Minneapolis merchant wants you to become someone who appreciates the value and appeal of great design at a great price; youre as much a connoisseur as a consumer.

Innovation 40

Innovation Strategy Minneapolis millennials 40

YourMembership

FEBRUARY 14, 2012

February 14th, 2012 | Posted in Social Media and Business Trends. The best way to counteract the angry nay-sayers is through communication. ® | The Complete Online Member Community® | Membership Management Software | Membership Software. Add-On Products. News + Press. Technology. Management Team. Partner Programs. Associations.

Social Media 150

Social Media Software Price Membership Management 150

Higher Logic

OCTOBER 10, 2016

In early 2012, Dynamic Communities was continuing its tradition of providing excellent programs, including webinars, chapter meetings and annual conferences, but the team recognized they were very limited in their ability to communicate with members and foster communication and engagement among them. “We

Team 120

Team eBook Conference Examples 120

Membership Marketing

MARCH 9, 2012

Friday, March 9, 2012. ASAE Marketing, Membership & Communications Conference. There promises to be many great speakers and sessions at the upcoming ASAE Marketing, Membership and Communications Conference held May 23 and 24 in Washington, DC. at Friday, March 09, 2012. March 9, 2012 4:27 PM. ▼ 2012. (18).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

MARCH 12, 2012

Monday, March 12, 2012. at Monday, March 12, 2012. March 20, 2012 1:26 PM. March 20, 2012 1:32 PM. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ▼ 2012. (18). ASAE Marketing, Membership & Communications Confer. Speaking Engagements. Newer Post.

Marketing 40

Marketing Price Survey Recruiting 40

SCD Group

SEPTEMBER 18, 2012

Tuesday, September 18, 2012. Guest Post By David Scruggs , Professional Speaker & Executive Coach As Campaign 2012 winds down, association executives can learn vital communications tips. They know the power and importance of communicating effectively at all times because they really feel the pain when they slip up.

Communications 40

Communications Tips Content Project 40

Membership Marketing

MARCH 27, 2012

Tuesday, March 27, 2012. at Tuesday, March 27, 2012. March 29, 2012 11:51 AM. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ▼ 2012. (18). ASAE Marketing, Membership & Communications Confer. Quick clicks: July 26, 2012. Speaking Engagements.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

NOVEMBER 14, 2011

13 Communicate! Communicate! Communicating regularly demonstrates your accountability, conveys your customer satisfaction emphasis, and that you’re dedicated to serving them. Finally, when in doubt, it’s better to over communicate then under.” Pricing Your Product, Service, or Membership.

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

MARCH 8, 2012

Thursday, March 8, 2012. at Thursday, March 08, 2012. March 15, 2012 7:04 AM. March 16, 2012 9:12 AM. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ▼ 2012. (18). ASAE Marketing, Membership & Communications Confer. Speaking Engagements.

Social Media 40

Social Media Marketing Price Survey 40

SCD Group

JULY 9, 2012

Monday, July 9, 2012. A 5-step Association Newsjacking PR Strategy During the Republican primary season, a Mitt Romney aide told CNN when fall comes, “everything changes. Strategy | Content | Discovery. ▼ 2012. Association Strategy: Hire Slower, Fire Faster. c) 2012 SCD Group. Causeaholic.

Press Release 40

Press Release Ohio Price Content 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. Understanding the nuts and bolts of a recruitment strategy, with all of the components targeting a message, is always very good. ► 2012. (18).

Marketing 40

Marketing Recruiting Recruitment Price 40

Associations Now

JUNE 25, 2014

Here’s a thought experiment: If tomorrow Apple slashed the price of all its computers to $99, how many new customers would it have? Obviously, Apple would be losing a lot of money at that price point. “The participation model is just as important as the pricing model,” he said. So how do you measure success?

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Price Course Revenue millennials 40

SCD Group

SEPTEMBER 12, 2012

Wednesday, September 12, 2012. In larger associations, our content is often produced in silos we label as publications, meetings & conferences, communications, marketing, etc. Too often; however, our content is produced without any content strategy and without a common core. Strategy | Content | Discovery. at 4:25 PM.

Content 40

Content Marketing Recruiting Recruitment 40

Association Subculture

SEPTEMBER 14, 2011

I dont watch stock prices and I dont read SEC reports so I am sure that I was blindsided only because I wasnt paying attention. They are on an upturn now but they paid a heavy price. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. communications. (4).

Association Management 100

Association Management Innovation United States Price 100

Trade Association CEO Blog

AUGUST 1, 2010

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Sample Strategy and guidelines for Group/Affinity Services.

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Guidelines Sample Strategy Newsletter 28

Membership Marketing

SEPTEMBER 13, 2010

He wrote, “I believe that many, if not most, of the organizations pursuing this strategy will not be able to sustain this pace (or spend) to keep up with all these new channels. Where do the most members come from at an acceptable price? Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

Marketing 40

Marketing Price Recruiting Recruitment 40

Membership Marketing

NOVEMBER 4, 2010

Therefore, the initial goal is to get an opt-in from the visitor for future communications. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". Cost of Wrong Strategy.

Social Media 40

Social Media System Price Survey 40

Membership Marketing

MAY 21, 2010

However, if we think members leave for value issues, we can do research and member interviews to better understand what they are looking to receive and make changes to communications or the products themselves to enhance the value. Pricing Your Product, Service, or Membership. May 24, 2010 10:19 AM. Belinda Moore (formerly Busoli).

Marketing 40

Marketing Survey Price Cost 40

Membership Marketing

APRIL 9, 2010

Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools. So how can this pull strategy be deployed? We are effectively implementing a pull strategy through what we call trading content for contact. ► 2012. (18).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

APRIL 22, 2011

It’s clear that communication is shifting not only to other platforms, but to other devices. (If Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". Popular Posts.

Marketing 40

Marketing Price Survey Recruiting 40

Association Adviser

MARCH 19, 2013

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. Hank Berkowitz, Editor-in-Chief. So why aren’t we popping the champagne corks? Here’s why. world on a 1.0

New York City 60

New York City New York California Video 60

SCD Group

SEPTEMBER 9, 2012

Sunday, September 9, 2012. Strategy | Content | Discovery. ▼ 2012. Is there a "magic" price for association membershi. c) 2012 SCD Group. Causeaholic. AMR Management Services. Stronger by Association. 6 Articles for Association Executives. No comments: Post a Comment. Newer Post. Older Post.

Content 40

Content Revenue Marketing Price 40

SCD Group

SEPTEMBER 24, 2012

Monday, September 24, 2012. It’s being open to numerous possibilities, having the discipline to experiment with conflicting strategies and moving quickly to embrace one of them when the direction of the market becomes clear.” We become better communicators and deepen our social bonds. Causeaholic. You Answer.

millennials 40

millennials Content Innovation Marketing 40

SCD Group

SEPTEMBER 20, 2012

Thursday, September 20, 2012. I visited recently with Rob Fowler, president/CEO of the Small Business Association Of Michigan and asked him to share SBAM’s story and the decision to dramatically expand membership and clout with a 10-year growth strategy that features a free membership. Strategy | Content | Discovery.

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Michigan Revenue Content Strategy 40

Association Subculture

SEPTEMBER 7, 2009

We are all pushing the envelope and paying a heavy price to do it. Labels: comedy , innovation , movies , strategy , tactics. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. communications. (4). community. (3). strategy. (5). ► 2012. (23).

Innovation 100

Innovation Price Leadership United States 100

Membership Marketing

OCTOBER 10, 2011

Success depends on building relationships with our member companies, "drilling down" and developing relationships with multiple contacts at the member company and regularly communicating the value that the association provides to each member in multiple ways. Pricing Your Product, Service, or Membership. ► 2012. (18).

Marketing 40

Marketing Survey Social Media Price 40

GlowGlobally

NOVEMBER 24, 2010

global association strategy, regional planning and local infrastructure to grow your business. Using the latest research findings from leading global institutions, MCI assembled these megatrends to help with client 2011 strategy and planning. million in 2012. GrowGlobally.org. Market & Biz Plan. Membership. Public Affairs.

Class 60

Class Products Video Analysis 60

Membership Marketing

JANUARY 29, 2010

Data-Driven Strategies -- “If there is one phrase that sets remarkable associations apart from their counterparts, it’s ‘data, data, data.’ Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2012. (18). Quick clicks: July 26, 2012. Network with Me.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

AUGUST 10, 2010

What seemed to most positively impact renewals was adding additional communication channels. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". Network with Me.

Marketing 40

Marketing Price Survey Analysis 40

Association Subculture

MARCH 8, 2011

” Member vs non-member does not build community, it builds clubs. “Member pricing” is a sales technique not a philosophy. Building a “member community” that is discriminatory and has significant barriers to participation may be why we continue to struggle with involvement rates far below the ideal.

Innovation 100

Innovation Price United States Education 100

Association Subculture

DECEMBER 7, 2009

Before we go down this road let me quickly identify what I am not: I am not anti-profit, I am not above paying a significant price for value and I am a realist. There is always a price to be paid whether financial or social to access any group. January 7, 2012 8:07 AM. January 8, 2012 2:47 PM. You bet we did. Newer Post.

United States 100

United States Price America System 100

Membership Marketing

NOVEMBER 8, 2010

It is incumbent upon any association to first provide value to its membership and then to communicate that value to the members on an ongoing basis. Building community and member engagement is the key to successful membership marketing. You have to be agile enough to change your strategy, approach or messaging quickly.

Marketing 40

Marketing Recruiting Recruitment Survey 40

Association Subculture

SEPTEMBER 3, 2010

I didnt chose the virtual option because of the excessive price. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. communications. (4). community. (3). strategy. (5). ► 2012. (23). advocacy. (1). appreciative inquiry. (1). association. (25).

St. Louis 100

St. Louis Austin United States Leadership 100

GlowGlobally

JANUARY 31, 2014

Thanks also go to our technical partner and expert, FairControl ( www.faircontrol.com ) – specialists in research, measurement, surveying and analysis of all types of marketing and communications activities that help render a brand more effective and directly accessible. Does Member Value Translate the Same Globally?

Member Engagement 60

Member Engagement Products America Marketing 60

Association Subculture

NOVEMBER 30, 2010

Accessibility – They set price points that were affordable, sensible and leveled up according to the type of engagement/participation you wanted. Thought the pricing model was a bit cheesy on the cheap end ($11.11) and it lowered my initial perception of the brand, but as you noted it was a very well-executed experience.

Conference 100

Conference Price Course Education 100

Trade Association CEO Blog

AUGUST 18, 2011

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. ► 2012. (1). ► January 2012. (1). Communications.

Event Planning 28

Event Planning Newsletter Press Release Michigan 28

Trade Association CEO Blog

MAY 27, 2011

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. ► 2012. (1). ► January 2012. (1). Communications.

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Newsletter Recruiting Recruitment Maryland 28