SOS Association

OCTOBER 15, 2018

Creating personas can help in the creation of proper content and communication methods that will appeal to your attendees. Have a persona in mind (just as you would think about a friend if you were to write a letter to them) as you develop event content and communications for the group each specific persona represents. Strong Ties.

Price 49

Price Discount Revenue Team 49

Membership Marketing

DECEMBER 10, 2009

Improving Attendance using Content, Frequency and Multiple Channels instead of Marketing Bulk. The article focused on promoting an annual conference, but as we have discussed in previous posts the concepts of content, frequency and channels are applicable to most all marketing efforts. ► 2012. (18). Non-Dues Revenue. (1).

Content 40

Content Marketing Price Survey 40

SOS Association

OCTOBER 15, 2018

Creating personas can help in the creation of proper content and communication methods that will appeal to your attendees. Have a persona in mind (just as you would think about a friend if you were to write a letter to them) as you develop event content and communications for the group each specific persona represents. Strong Ties.

Price 40

Price Discount Revenue Team 40

Associations Now

APRIL 20, 2017

. “Streamlined, amalgamated, dynamic content is a key feature of great benefit to not only our membership, but equally useful to publishers, researchers, and analysts always looking for a comprehensive knowledge base,” CfPA President Scott McIntyre noted in a news release.

Industry 57

Industry New York DC Washington 57

AMR Management Services

OCTOBER 2, 2012

Tuesday, October 2, 2012. by Brian Reuwee -- Adapted from a presentation at 2012 ASAE Annual Conference. Harvard Business Review (HBR) has embraced the digital trend and transformed itself from a stuffy, 90-year-old business journal to a content-rich, powerhouse hybrid publication with an engaged user community. CONTRIBUTORS.

Case Study 64

Case Study Library Content Kentucky 64

Idea Architects

MAY 16, 2012

Wednesday, May 16, 2012. Summary: A selection of thought-provoking content from beyond the association management realm that offers new ideas for association executives. See ASAEs Acronym blog for a great Joe Rominiecki post featuring curated content about content curation (hes clever). on Wednesday, May 16, 2012.

Columbus 60

Columbus Newsletter DC Handbook 60

GlowGlobally

APRIL 2, 2012

India and China Market Opportunities Highlighted at ASAE International Conference 2012 » Apr. McKinley recently released their 2012 economic impact study of US associations and we are re-posting the following with permission from their blog. . How is 2012 looking for your association? 05/17/2012 at 3:02 am (UTC -5).

Marketing 60

Marketing Revenue Products Video 60

Association Adviser

APRIL 16, 2013

Association magazines are growing in content and circulation while remaining an important member benefit. ASAE 2012 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Visit Us at These Important Industry Events.

Georgia 60

Georgia Directory Newsletter Revenue 60

SCD Group

SEPTEMBER 19, 2012

Wednesday, September 19, 2012. 3 merging trends are crushing down on associations and nonprofits and challenging for changes in the traditional association membership and dues revenue models. Specifically two posts back in May: Reinventing membership as a revenue tool for associations [link]. Strategy | Content | Discovery.

Ohio 40

Ohio Social Media Revenue Price 40

GlowGlobally

JULY 25, 2012

MCI and Blue Sky have partnered to offer global content dissemination services to help associations create new digital content channels that can add new revenue, expanded marketing and sales capacity, or creating new products from existing conference or education content globally. Contact us to make an appointment.

Louisville 60

Louisville Dallas Case Study Analysis 60

Jamie Notter

MARCH 14, 2012

Posted March 14, 2012. They’re going to stick with their online encyclopedia and a set of educational curricula (which actually accounts for 85% of their revenue anyway…who knew?). Their members and staff have vetted the wild and crazy content that is on the internet and give you the straight, authoritative, expert truth.

Library 70

Library New York Social Media Maine 70

SCD Group

SEPTEMBER 16, 2012

Sunday, September 16, 2012. Education (whether conferences, seminars or webinars) represents a key component – and major revenue source – of most associations. And MOOCs already have attracted the interest of some employers, paving the way for a potential revenue source. Strategy | Content | Discovery.

Education 40

Education Mooc Course Revenue 40

Association Adviser

MARCH 19, 2013

link] #associations @AssnMediaPub How to Rock Your Website Content Planning [link] @hankbizdev This recent post led to the busiest month in the 6 year history of my weekly blog. Association magazines are growing in content and circulation while remaining an important member benefit. Visit Us at These Important Industry Events.

Georgia 60

Georgia Directory New York Newsletter 60

SCD Group

MAY 29, 2012

Tuesday, May 29, 2012. Going forward, growing associations will have converted most of their content to mobile platforms. 2 comments: Paul Wehking May 30, 2012 12:05 PM Steve - great post! Reply Delete Steve Drake June 21, 2012 3:29 PM Thanks Paul. Strategy | Content | Discovery. ▼ 2012. Causeaholic.

Content 40

Content Tips Tools Revenue 40

Association Adviser

FEBRUARY 15, 2013

Are you creating content for content’s sake? May 29-31, 2013 ASAE 2012 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. 14T5cIp #assnchat. 9 Marketing Strategies You Must Stop Using—Now. Kent Lewis.

Georgia 60

Georgia Directory Newsletter Conference 60

SCD Group

SEPTEMBER 9, 2012

Sunday, September 9, 2012. While catchy headlines and high-quality content play their own roles here, the key to retaining readers is to keep them engaged with more content on your site. A home page that simplifies the way your audience finds your content represents one of the best ways to accomplish this. Causeaholic.

Content 40

Content Revenue Marketing Price 40

SCD Group

SEPTEMBER 11, 2012

Tuesday, September 11, 2012. First, during a session at the Content Marketing World Conference , Jim Kukral of Internet Marketing for Business, mentioned that one of the advantages of publishing your book on Amazon was that you can change the pricing of your book as often as you want. Strategy | Content | Discovery. Causeaholic.

Price 40

Price St. Louis Content Revenue 40

SCD Group

MAY 27, 2012

Sunday, May 27, 2012. Strategy | Content | Discovery. My goal is to save you time by gathering, curating and sharing content important to association and nonprofit management. ▼ 2012. Reinventing membership as a revenue tool for assoc. c) 2012 SCD Group. Causeaholic. AMR Management Services.

Tips 40

Tips Revenue Content Marketing 40

SCD Group

SEPTEMBER 20, 2012

Thursday, September 20, 2012. “Our Revenue per Member (RPM) is our key metric,” Fowler said. ” Fowler identified three key non-dues revenue sources: Small “commission/fee” from products and services. Generating a revenue stream is vital to making the change successful. Causeaholic.

Michigan 40

Michigan Revenue Content Strategy 40

Velvet Chainsaw

JUNE 21, 2012

In order to capitalize on increasing your sponsorship revenue and your partners’ return on their sponsorship dollars, consider implementing these three strategies. No matter how much revenue it may generate. Yet it is critical to protecting and growing this revenue source as well as helping sponsors get the most from their investment.

Content 40

Content Revenue Conference Guidelines 40

SCD Group

MAY 17, 2012

Thursday, May 17, 2012. It appears that GM decided Facebook ads were not working as well because their “engagement with Facebook users through its content” seems to work better (my words after the quotes). Labels: ASAE , content marketing , Content Marketing Institute , Facebook , GM , SCD Group , SLSAE.

Content 40

Content Tips Marketing Strategy 40

Associations Now

MARCH 25, 2014

In keeping with the trend of news outlets hunting for new revenue models, the popular online magazine is planning to offer memberships to its readers. That site launched TPMPrime, a $50-per-year member package with similar benefits, back in 2012. The company’s top editor compares its approach to Amazon Prime.

New York 40

New York Washington Revenue Content 40

Forj

DECEMBER 29, 2017

From a five-mile-high perspective, however, lower prices for education shouldn’t bother us (if you’re currently looking at shrinking CE revenues in your annual report, just try to bear with me for a second). Your content still needs to be valuable enough to justify the cost.

elearning predictions 150

elearning predictions Mooc LMS Price 150

SCD Group

MAY 31, 2012

Thursday, May 31, 2012. How can we find ways to lower our costs or increase revenue sources so we can lower costs to members (for dues and fees)? Strategy | Content | Discovery. My goal is to save you time by gathering, curating and sharing content important to association and nonprofit management. ▼ 2012.

St. Louis 40

St. Louis Revenue Tips Cost 40

SCD Group

MARCH 17, 2013

Truth is, most associations’ overall structures tend to be fairly rigid: Familiar governance and membership models, familiar nondues revenue streams, and familiar big concerns in the C-suite. "So In my SCDdaily blog post of March 20, 2012 (see below) I outlined four lessons the changes meant for associations and association executives.

Chicago 40

Chicago Revenue Review Content 40

Associations Now

JANUARY 23, 2015

Most of you already know that associations generate a lot—if not the majority—of their nondues revenue from meetings, tradeshows, and conferences. A top priority of event organizers today is driving revenue growth, and sponsorships are seen as a top area of opportunity, while exhibitors are looking to enhance the value of sponsorships.

Organization 40

Organization Seattle Press Release Revenue 40

Associations Now

MARCH 1, 2017

That transition involves a new strategic plan, chapter growth, tiered membership, and partnerships to grow nondues revenue. He became a member in 1999 and joined the board of directors in 2005, eventually becoming chair in 2012. Now, we’re in the process of growing revenue through membership and partnerships.

Revenue 40

Revenue Recruiting Recruitment Leadership 40

Mizz Information

APRIL 20, 2015

Just as I felt it was a bad idea for myriad reasons back in 2012 , and more reasons in 2013 , yet MORE reasons in 2014.and How many associations sell or rent various lists as a source of non-dues revenue? We strive to have thought-provoking, dialogue-focused content published on the Discussions tab. That’s one of my obsessions.

Content 40

Content Revenue Member Engagement System 40

Old ClayBurn Association Management

SEPTEMBER 29, 2011

Skip to content. The IRS has implemented new compliance requirements through Internal Revenue Code Section 6050W that will affect all merchants (including government and non-profit entities). April 2012. February 2012. July 2012. Working with the world's top professional associations. Home About Us Contact Us.

Report 40

Report Social Media Class Software 40

Mizz Information

FEBRUARY 15, 2011

If youve been reading this blog for a while you know I have a long-standing obsession with citizen journalism and how it benefits companies but takes advantage of content creators. Content thats making plenty of other people plenty of money? July 2012 (3). June 2012 (4). May 2012 (4). April 2012 (5).

Social Media 40

Social Media New York Content Revenue 40

SCD Group

AUGUST 16, 2012

Thursday, August 16, 2012. Responsive and adaptive sites deliver the best experience and allow the best access possible to your content. More than half of the companys revenue now comes from mobile, Shira Ovide of the Wall Street Journal reports. If you are not there, be there early in 2012! Causeaholic. Newer Post.

Social Media 40

Social Media Dallas Tips Content 40

Vanguard Tech

JUNE 18, 2013

A lot has changed in that time including the availability of affordable content management systems like Sitefinity , the importance of responsive web design , not to mention the rise of content marketing and increased competition for your members’ attention. How are your revenue streams changing?

Project 70

Project Survey Cost Analysis 70

Tom Morrison

JANUARY 9, 2013

As I write this blog, our Association is ending another record year in revenue and net assets for 2012, further strengthening us to do some dynamic things for our members without charging extra dues. I wrote a series of blogs in 2012 that can be of great help to you in working through this.

Class 40

Class Revenue Innovation Newsletter 40

SCD Group

MAY 24, 2012

Thursday, May 24, 2012. We used a Social Media planning sheet for PIMA and The Content Marketing Institute has some incredible templates and tips as well. Strategy | Content | Discovery. My goal is to save you time by gathering, curating and sharing content important to association and nonprofit management. ▼ 2012.

Marketing 40

Marketing Tips Social Media Dallas 40

SCD Group

JULY 29, 2012

Sunday, July 29, 2012. SLSAE also discovered it needed to reposition and reformat its approach to meetings and content to be relevant to today’s association leaders. Strategy | Content | Discovery. My goal is to save you time by gathering, curating and sharing content important to association and nonprofit management.

St. Louis 40

St. Louis Content Recruiting Recruitment 40

SCD Group

SEPTEMBER 26, 2012

Wednesday, September 26, 2012. “By 2005, the iPod had eclipsed the Mac as Apple’s largest source of revenue, but the music player that rescued Apple from the brink now faced a looming threat: The cellphone. Strategy | Content | Discovery. ▼ 2012. Top 5 Roadblocks to Association Content (Marketing.

Sample 40

Sample Content Products Strategy 40

SCD Group

MAY 28, 2012

Monday, May 28, 2012. Handy Tips for Presenting Your Story Anywhere and Everywhere Robert Rose wrote an excellent post on how content marketing is all about storytelling. Labels: Angel , Cass Sunstein , Content Marketing Institute , Jay Baer , Jeff Hurt , Jerry Elprin , Katya Andresen , Richard Thaler , Robert Rose , SCD Group.

Tips 40

Tips Guidelines Content Team 40