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JANUARY 30, 2013

Marketing Profs picked up Maddie Grant and Jamie Notter's survey on new leadership skills for the social media age (and wrote a really nice article about it). Get schooled in how the Boss of Big Data (aka the 2012 Obama campaign) did it. How do you respond when staff members announce they're leaving? Big list this week.

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JULY 8, 2012

Sunday, July 8, 2012. The Grassroots Innovation Leader. More than that, I love the concept of a position of chief innovator for a chapter. Innovation as intention and not convenience. Innovation as intention and not convenience. Innovation as continuous and not sporadic. ▼ 2012. (9). at 4:12 AM.

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Eric Lanke

DECEMBER 30, 2013

Stop Calling It Strategic Planning This was #3 on last year''s list, and was originally posted in January 2012. No One Knows How to Make a Computer Mouse A newcomer to the list, this one was originally posted in February 2012. Things We Must Do The third newcomer to the list, originally posted in September 2012.

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SCD Group

AUGUST 26, 2012

Sunday, August 26, 2012. Under Armour’s race to discover innovative fitness gear: a model for associations? And, that can stifle our innovation. Under Armour has figured out how to make an emotional connection between its consumer and itself. ▼ 2012. 30 Marketing Tips for Associations: Highly Rated I.

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AMR Management Services

JUNE 4, 2012

Monday, June 4, 2012. How to Start an Association. This will get you through year one covering staff costs and marketing expenses. Associations can do great things and the nonprofit sector needs innovators to shake it up. Battle for Relevance: How Twitter, HBR and the Army Impact Associations (Part 1 of 2).

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Association 141+

SEPTEMBER 20, 2011

Innovation Right Before Your Eyes. I think innovation is often a very similar situation. Rarely does innovation mean creating something brand new that has never been done before. Yes, innovation takes hard work, planning, execution and evaluation. the same any less true when we seek to innovate? ► 2012. (9).

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MAY 22, 2012

22 May 2012. With ASAEs Membership, Marketing & Communications Conference this week and an upcoming vacation, T4P is going on a little hiatus. ▼ 2012. Maurice Sendak, 1928-2012. How to Manage Social Employees, Social Media at Events, and Car Talk. Social Media And Events Continue To Grow: 2012 Research.

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MARCH 6, 2012

06 March 2012. Free & Cheap Tech Tools – What Will You Be Using in 2012? Making it Rain: How to Drive Non-Dues Revenue with Michele Klecha, Club Managers Association of America and Scott Oser, Scott Oser Associates. Evolving Membership Models, with Barbara Armentrout, Marketing General Inc. ▼ 2012.

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JULY 19, 2012

19 July 2012. I just finished Andy Sernovitzs Word of Mouth Marketing: How Smart Companies Get People Talking. Some of the key points that particularly struck me include: In an era of social networking and nearly ubiquitous connectivity, customer service may be your MOST important marketing tactic. ▼ 2012.

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Plexus Consulting

OCTOBER 31, 2011

or international market expansion. Is Your Innovation Working? Does your organization have the ability to innovate? Managers in midlevel roles typically oversee groups of sufficient scale to develop expertise, create connections and opportunities for innovation, and marshal resources to support good ideas and to deliver results.

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FEBRUARY 6, 2013

GWU and ORI take a fascinating look at social media and the 2012 presidential election. Looking for stats about the Internet and social in 2012? Look no further than the Marketing Profs recent report. Don't leave me guessing about how to contact you. How many of your thousands of FB "likes" have turned into leads?

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JULY 3, 2012

03 July 2012. Youre putting together a marketing campaign. You can clearly describe who youre trying to reach, what outcomes you seek, and how youre planning to measure success. Labels: Marketing. ▼ 2012. How to Manage Social Employees, Social Media at Events, and Car Talk. Thanks For Playing.

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APRIL 5, 2012

05 April 2012. "My Have a conference thats for marketing directors? Why are you sending a thousand marketing messages to CEOs? Were still using these platforms as push marketing outlets. April 5, 2012 1:02 PM. April 9, 2012 11:40 AM. ▼ 2012. How To Grow Your Own Fresh Air. But our AMS."

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MAY 17, 2012

17 May 2012. Other major topics include ASAE and various things related to ASAE, changeblogging, social media and specific social media technologies, generations, innovation, leadership, membership, and marketing, and Jamie Notter has the distinction of being the person I reference most often (hey, the man writes good stuff).

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The Hourglass Blog

AUGUST 1, 2011

The Season of Innovation. Thats certainly what it feels like with the ASAE Annual Meeting next week and the WSAE-sponsored National Summit on Association Innovation five short weeks after that. Labels: Innovation , Jeff De Cagna , WSAE. Innovation. Monday, August 1, 2011. Many of our organizations face common challenges.

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APRIL 12, 2012

12 April 2012. Register for ASAEs Membership, Marketing & Communications Conference in May, or keep an eye on their YouTube channel around late June, when the recordings are likely to go live. April 13, 2012 10:58 AM. ▼ 2012. How To Grow Your Own Fresh Air. skip to main | skip to sidebar. Post a Comment.

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Plexus Consulting

OCTOBER 24, 2011

or international market expansion. Want to Think Like an Innovator? Want to be an effective innovator? How do innovators think? Dyer asked the executives in their study to tell them about how they came up with a strategic or innovative idea. ► 2012. (42). Is Your Innovation Working?

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Eric Lanke

JUNE 11, 2012

Innovation. Monday, June 11, 2012. Instead, develop capabilities for systems-wide innovation, reinvention, reconfiguration, openness and flexibility through which your association will be constantly renewed and re-aligned with the market. 4 comments: Jamie Notter June 12, 2012 8:52 PM Wow, this is a great post.

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Membership Marketing

MARCH 8, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Thursday, March 8, 2012. at Thursday, March 08, 2012. And give your remarks on email marketing book. March 15, 2012 7:04 AM.

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JANUARY 26, 2012

26 January 2012. And all of us good little marketers nod our heads in agreement with the above. Labels: branding , Marketing. ▼ 2012. Meme Time: Changing the World in 2012. How to Manage Social Employees, Social Media at Events, and Car Talk. skip to main | skip to sidebar. Thanks For Playing.

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JULY 10, 2012

10 July 2012. After the "lecture," the larger group would split into discussion sections, which would be led by expert VOLUNTEER MEMBER facilitators, with knowledge of both the topic at hand and how to keep a discussion moving, whose job would be to ask interesting questions and keep the conversation flowing at a high level.

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JUNE 19, 2012

19 June 2012. This may be the most important question you need to ask yourself when launching a marketing campaign. Labels: Marketing. ▼ 2012. How to Manage Social Employees, Social Media at Events, and Car Talk. Social Media And Events Continue To Grow: 2012 Research. Quick clicks: July 26, 2012.

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DECEMBER 13, 2011

The Marketing Sherpa 2011 Social Marketing Benchmark Report. Labels: Andrew Hanelly , ASAE Technology Conference , Facebook , Google , Maggie McGary , Marketing , metrics , Polly Karpowicz , presentations , social media , twitter. ► 2012. How to Manage Social Employees, Social Media at Events, and Car Talk.

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The Hourglass Blog

MARCH 22, 2011

The Catch-22 of Innovation. Lots of good lessons in this HBR post for association professionals looking to be move innovative. Its the Catch-22 of innovation. Your association wants to deliver new innovative products that meet the needs of your members, so you ask and poll them incessantly about their needs, wants and desires.

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The Hourglass Blog

JANUARY 16, 2011

A Prescription for Innovation. This is part of an on-going dialogue between Eric Lanke and Jeff De Cagna on the work of the WSAE Innovation Task Force and the status of innovation in the association community. • Innovation is using technology to streamline operations and deliver new services.

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DECEMBER 14, 2011

There IS no ROI to social media marketing. But thats OK, because theres no ROI of marketing period. Social media trends for 2012. ► 2012. How to Manage Social Employees, Social Media at Events, and Car Talk. Social Media And Events Continue To Grow: 2012 Research. Quick clicks: July 26, 2012.

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The Hourglass Blog

JANUARY 26, 2011

Innovating 20% of the Time. Chris Trimble is skeptical of Googles 20% time--their stated practice of encouraging individuals to spend 20 percent of their time pursuing innovative projects of their own inspiration. And execution, as Trimble says, is the other side of innovation. Without execution, youre not innovating.

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MARCH 27, 2012

27 March 2012. Theres a bit of a fracas currently occurring around the selection of James Carville and Karl Rove as opening keynoters for the 2012 ASAE Annual Meeting. To me, it raises a much larger question: how does a member change the direction of the organizational ship, if s/hes not happy with where its going? MandyStahl.

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The Hourglass Blog

APRIL 21, 2011

Learning Innovation from the Mayo Clinic. Heres another great HBR post describing another set of "principles of innovation." I say "another," of course, because of my work with the WSAE Innovation Task Force, where we helped define four key principles of innovation from the case studies we examined in the for-profit sector.

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Membership Marketing

FEBRUARY 16, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Participate in the 2011 Membership Marketing Benchmarking Survey. Membership Marketing Benchmarking Report. Speaking Engagements.

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Membership Marketing

SEPTEMBER 29, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Another key opportunity to improve membership Sladek says “comes down to marketing.” Innovation is a must:” 5.

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JULY 27, 2012

27 July 2012. Ill be doing strategic membership and marketing consulting for associations that have the will and the capacity to take some risks in the service of big goals. ▼ 2012. How to Manage Social Employees, Social Media at Events, and Car Talk. Social Media And Events Continue To Grow: 2012 Research.

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The Hourglass Blog

SEPTEMBER 12, 2011

There is No Recipe for Innovation. Or so seems the conclusion of this fascinating blog post from Tim Leberecht of the the frog design and innovation firm, in which he reviews and connects several established and not-so-established kinds of innovation. His larger point seems to be that there is no magic pill for innovation.

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ChatterBachs

MAY 21, 2012

We were talking about content management, content curation, content strategy, content marketing (you get the idea… content). Interestingly enough, I heard or read two references Friday to 3M, historically known as one of the most innovative companies in the US. see how I used 3 of my 5 MIICE words for 2012 right there?).

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The Hourglass Blog

SEPTEMBER 15, 2010

Whats Your Innovation Readiness? Regular readers of The Hourglass Blog know that Im chairing the Innovation Task Force for the Wisconsin Society of Association Executives. The "innovation readiness" tool will also provide a framework for this discussion, and will help us organize the strategies we hope to develop.

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Plexus Consulting

OCTOBER 3, 2011

or international market expansion. How To Get Fired in 10 Easy Steps. Last month we wrote about interviews and “Seven Questions That Can Kill Careers” This month, let’s look at how you can lose your job in ten easy steps. ► 2012. (42). Is Your Innovation Working? Monday, October 3, 2011.

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Association Subculture

MARCH 23, 2012

Friday, March 23, 2012. The question is - how many times do we over-complicate things? What coolness could we devise both at work and at home if we knew how to to choose between simplicity for the sake of function and complexity for the sake of art? Labels: creativity , innovation. March 24, 2012 12:41 PM.

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