Association Adviser

DECEMBER 15, 2017

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Likewise, during the 2012 calendar year, 1.83 million meetings were held in the U.S.

Marketing 61

Marketing Social Media Revenue Communications 61

Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Association Adviser

DECEMBER 15, 2017

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Likewise, during the 2012 calendar year, 1.83 million meetings were held in the U.S.

Marketing 60

Marketing Social Media Revenue Communications 60

Association Adviser

FEBRUARY 27, 2018

You might not expect an association that focuses on underwater operations to be groundbreaking when it comes to their social media and content marketing, but that’s part of what makes ADCI so interesting. Keep track of industry news so that you don’t miss a chance to share past content when it becomes relevant again.

Content 61

Content Marketing Social Media Maine 61

Membership Marketing

JULY 12, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation.

Social Media 40

Social Media Marketing Price Survey 40

Aaron Wolowiec

MARCH 9, 2015

“It’s been well-publicized how much industry spends on lobbying the government, but little is known about how much money goes toward influencing the public,” the center says. “In The report found that from 2008 to 2012, 144 trade groups spent $1.2 billion – 37 percent of the total amount spent on contracts – on PR and marketing.

America 100

America Social Media Directory Washington 100

Association Adviser

DECEMBER 17, 2013

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.

Marketing 60

Marketing Video Email Marketing Social Media 60

Associations Now

SEPTEMBER 13, 2013

A new whitepaper looks at how destinations and CVBs can benefit from expanding their social media efforts beyond the traditional leisure travel market and into the meetings and convention space. Not very often at all—and a new whitepaper released by Marketing Challenges International earlier this week says that needs to change.

Social Media 40

Social Media Austin Strategy Class 40

YourMembership

FEBRUARY 29, 2012

February 29th, 2012 | Posted in Social Media and Business Trends. No matter what your industry, you want strong, competent people working (and volunteering) for you. Smith is the Director, Inbound Marketing at YourMembership.com. Social Media and Business Trends. They should be. Leave a Reply.

Social Media 150

Social Media Software Price Membership Management 150

GlowGlobally

APRIL 18, 2011

Market & Biz Plan. Behind China’s Great Firewall – A Social Media Platform Primer. Categories: MARCOM , Market & Bus Planning , Member Services. Categories: MARCOM , Market & Bus Planning , Member Services. Social Media in China – an opportunity for associations. Membership.

Social Media 60

Social Media United States Tools St. Louis 60

YourMembership

JANUARY 3, 2012

January 3rd, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Tis the season to be thinking about personal and professional development for the new year (albeit when you work in social media there’s a lot of overlap in these categories). Social Media and Business Trends.

Social Media 150

Social Media Software Price Membership Management 150

YourMembership

JANUARY 12, 2012

January 12th, 2012 | Posted in Member Engagement + Retention , Membership Management , Social Media and Business Trends , YourMembership.com News. As an association, for instance, your industry data repository is impressive. Capitalizes on industry knowledge. Ideas to help you engage, empower and retain members.

Organization 150

Organization New York City Software Price 150

Thanks For Playing

APRIL 5, 2012

05 April 2012. "My Not to single out a particular industry, but while royalty revenue from your credit card program is nice, is it worth losing your members attention over the things that really matter to them? Have a conference thats for marketing directors? Why are you sending a thousand marketing messages to CEOs?

Social Media 150

Social Media Directory United States Revenue 150

Thanks For Playing

JUNE 19, 2012

19 June 2012. This may be the most important question you need to ask yourself when launching a marketing campaign. Attention spans are short, and theres always someone waiting to snatch that slice of focus youve earned for your association, profession, industry, or cause away from you. Labels: Marketing. ▼ 2012.

Social Media 150

Social Media United States Maine Association Management 150

Associations Now

SEPTEMBER 13, 2016

Last week, the Toy Industry Association relaunched The Genius of Play website, another piece of a research-backed campaign aimed at getting kids to play more. Finally, we are setting participation goals for our members to utilize the initiative’s assets in their marketing.”. Make time to play.

Industry 40

Industry Press Release Social Media Tools 40

YourMembership

FEBRUARY 8, 2013

The weekly wrap-ups are a great resource to find industry provoking articles, blog posts, upcoming events, fun facts, and provide up-to-date news and tips found throughout the association and workforce space each week. 4) What the 2012 Pulse Report Means for Your Association by XYZ University.

San Diego 150

San Diego Los Angeles Sacramento millennials 150

Mizz Information

FEBRUARY 2, 2011

Social Media" or "Social Networking"--Which Term is Correct? I recently learned that Forrester Research has launched new online communities aligned by professional role: IT, Technology Industry, and Marketing & Strategy professionals. July 2012 (3). June 2012 (4). May 2012 (4).

Social Media 40

Social Media Strategy Industry Marketing 40

Thanks For Playing

MARCH 6, 2012

06 March 2012. What that means is that some association professionals (like yours truly) will be giving SHORT presentations to kick off conversations around the following topics: Mastering the Creative Process: Channel the Crazy & Start Building with Kylee Coffman, Retail Industry Leaders Association. ▼ 2012.

Social Media 150

Social Media United States America Innovation 150

YourMembership

MARCH 1, 2012

March 1st, 2012 | Posted in Membership Management , Social Media and Business Trends. I wrote about how sales hinged on referrals back in 2009 and it still holds true – maybe more so - your customers are your marketers. Smith is the Director, Inbound Marketing at YourMembership.com. YourMembership.com Blog.

Membership Management 150

Membership Management Software Social Media Price 150

YourMembership

JUNE 22, 2012

June 22nd, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. While your organization may be the industry leader and have a brain trust second-to-none, alienating an audience is no way to increase membership. Smith is the Director, Inbound Marketing at YourMembership.com.

Organization 150

Organization Social Media Software Price 150

YourMembership

FEBRUARY 9, 2012

February 9th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. You are an industry leader. Highlight the most active members in your e-newsletters or social media posts. Smith is the Director, Inbound Marketing at YourMembership.com. Social Media and Business Trends.

Tampa 150

Tampa FAQ Social Media Software 150

Velvet Chainsaw

OCTOBER 3, 2012

Jenise Fryatt , co-owner/marketing director for Icon Presentations AV for events, recently wrote about speaking on social media for a large industry conference. I applaud this conference and its leadership for leveraging social media and asking the speaker to help promote the event through social media.

Social Media 40

Social Media Guidelines Conference Discount 40

YourMembership

MARCH 8, 2013

The weekly wrap-ups are a great resource to find industry provoking articles, blog posts, upcoming events, fun facts, and provide up-to-date news and tips found throughout the association and workforce space each week. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? by Megan Rockett.

Social Media 150

Social Media millennials Recruiting Recruitment 150

Associations Now

SEPTEMBER 6, 2013

As meeting attendees rely more heavily on their devices and become more familiar with the technology tools those outside your industry are offering, they’ll expect your association to deliver that same level of service and experience. Harrah College of Hotel Administration at UNLV, reveals technology trends within the hospitality industry.

Technology 40

Technology Industry Social Media Denver 40

Thanks For Playing

JULY 10, 2012

10 July 2012. July 10, 2012 10:45 PM. July 10, 2012 11:16 PM. July 11, 2012 6:14 AM. July 11, 2012 9:35 AM. Change of pace, engagement by nearly everyone, and our members truly appreciate learning from their peers (municipal utility industry). July 11, 2012 9:48 AM. July 12, 2012 12:29 PM.

Proposal 150

Proposal Social Media Conference Review 150

YourMembership

MAY 15, 2012

May 15th, 2012 | Posted in Member Engagement + Retention. It incorporates paid advertising in the Tampa market – encompassing buses, bus shelters, billboards, online and newspapers – public relations; social media AND grassroots marketing. Social media use? Increased media attention?

Recruiting 150

Recruiting Recruitment Tips Tampa 150

Off Stage

APRIL 20, 2011

20, 2011 - Jumpstart 2012: Plan now for next year! Jumpstart 2012 is an annual leadership program designed specifically for local Realtor Associations by Judith Lindenau, RCE, CAE. o Development of strategies and action plans for your association in 2012. 21, 2011 - RE: Jumpstart 2012: Plan now for next year! Lawsuit. •

Chicago 40

Chicago Leadership Event Planning Certificate 40

Mizz Information

SEPTEMBER 12, 2011

Should Vendors be Industry-Specific? I can understand this--theres a LOT more money being earmarked for social tech in the corporate sector than there is in the association sector. Corporations are hiring for social media and community management jobs in droves while associations are.well, not. July 2012 (3).

St. Louis 40

St. Louis Industry Social Media Learning Management System 40

Association Adviser

NOVEMBER 14, 2016

When you have a four-person staff managing the production of a handful of association publications, content marketing for offline and online platforms and event marketing for two 35,000-attendee annual trade shows plus several smaller events, it’s SMART to have a goal-oriented plan of attack.

Social Media 60

Social Media Video Communications Marketing 60

Thanks For Playing

MARCH 27, 2012

27 March 2012. Theres a bit of a fracas currently occurring around the selection of James Carville and Karl Rove as opening keynoters for the 2012 ASAE Annual Meeting. March 27, 2012 8:09 PM. March 28, 2012 10:55 AM. March 29, 2012 11:37 AM. March 30, 2012 2:31 PM. March 30, 2012 2:31 PM. MandyStahl.

FAQ 150

FAQ Social Media Cost United States 150

Thanks For Playing

DECEMBER 27, 2011

Either as a result of the slowdown in hiring or the changing needs of the market or both, CEO Update is a lot more than just job openings these days. Theyve expanded their coverage to do some actual reporting on the state of the association industry. ► 2012. Alltop Social Media. SmartBrief on Social Media.

Social Media 150

Social Media United States Review Association Management 150

Associations Now

NOVEMBER 20, 2019

The T-Mobile CEO, who is leaving the company in the midst of a high-profile merger, is often cited as an effective change agent and industry disruptor. Longtime T-Mobile CEO John Legere is a lot of things—leather jacket-wearing marketing genius, livestreaming slow-cooker enthusiast —but perhaps his best-known role is that of disruptor.

Press Release 54

Press Release Price Social Media Strategy 54

SCD Group

JULY 11, 2012

Wednesday, July 11, 2012. 4 Ways Content Marketing Builds Associations. Managing Content Marketing , the relatively new book from Joe Pulizzi and Robert Rose offers valuable information for associations and nonprofits interested in connecting with their members and prospects. Causeaholic. AMR Management Services. 4) Advocacy.

Content 40

Content Marketing Columbus Ohio 40

Associations Now

AUGUST 27, 2018

Market and technology developments have transformed how and where people travel,” ASTA President Zane Kerby said in a news release. Social media posts and pictures fuel the public’s desire for more unique and exotic travel. In 2012, the world welcomed 1 billion cross-border travelers.

DC 64

DC Washington Social Media Technology 64

YourMembership

APRIL 24, 2012

April 24th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. I recently attended a job fair and asked a job hunter if he thought about joining an association in his chosen industry to help him find a job and network since he was new to Florida. Social Media and Business Trends.

Recruiting 150

Recruiting Recruitment Tampa Software 150

Association Adviser

NOVEMBER 19, 2013

The platform offers an easy way to communicate with members and also shows members that you are interested and connected to industry happenings. The photo-sharing app currently has 150 million users and is one of the fastest growing social media platforms. Your members may be on all of these social media platform or none at all.

Social Media 60

Social Media Communications America Technology 60

Tom Morrison

OCTOBER 22, 2009

So Why Social Media for Your Association? They also begin to understand they have a lot in common personally with members regarding years experience in the industry, level of responsibility, and the outside interests they both enjoy. Another key tool of Social Networking is the Resource Library function. Its not theory.

Social Media 40

Social Media Jacksonville Library Content 40