Associations Now

MARCH 5, 2015

A new survey of nonprofits forecasts employment growth within the sector in 2015, but many nonprofits report they’re struggling with recruiting and retaining employees. At the heart of many recruitment and retention challenges is a lack of formal strategies around these practices.

Strategy 40

Strategy Recruiting Recruitment Survey 40

Associations Now

APRIL 2, 2014

For association membership pros, now is a great time to refresh your recruitment, retention, and engagement practices. For example, you might have a role called “Primary Marketing Executive” and in that role would be titles like Director of Marketing, Chief Marketing Officer, Vice President of Marketing, and so on.

Ohio 40

Ohio Recruiting Recruitment Discount 40

Associations Now

MARCH 20, 2014

While many nonprofits are planning to hire new staff in 2014, the sector is largely lacking when it comes to implementing formal recruitment strategies, according to a new study. This includes social media recruiting. Nonprofits that fail to leverage social recruiting may be missing out on an opportunity to attract more candidates.

Recruiting 40

Recruiting Recruitment Survey Resources 40

Eric Lanke

JUNE 10, 2013

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. It was a richly rewarding experience for myself, my task force members, and the association.

Member Engagement 100

Member Engagement Wisconsin Committee Project 100

Associations Now

SEPTEMBER 25, 2013

August 2013 was its 29th consecutive month of membership growth. Some kind of recruitment and retention superjuice? In Brown’s time at ACA, its regular member surveys and lapsed-member “exit” surveys led to three major membership-package improvements, she says: Opportunities to earn free continuing-education credit.

Survey 40

Survey Price Recruiting Recruitment 40

SCD Group

OCTOBER 10, 2012

We've used video extensively at our live events to extend the educational sessions beyond the confines of the ballrooms. I would urge you to think beyond educational sessions and conference use for video channels. Craft & Hobby Association's Video Contest for 2013 Conference.

Video 40

Video Examples Sample Recruiting 40

Associations Now

DECEMBER 11, 2014

Tree Trends The data from the National Christmas Tree Association’s annual consumer survey provides an interesting glimpse at how people shop for Christmas trees: • In 2013, consumers purchased 33.02 NCTA relies on its network of 38 state associations to recruit younger members into the industry. million real trees, spending $1.16

Industry 40

Industry millennials Survey Recruiting 40

Associations Now

MARCH 27, 2013

” Association Laboratory, a consulting firm that specializes in research and strategy, published its environmental scanning report “ Looking Forward 2013 ” [PDF] this month. One might be most interested in education opportunities for the organization’s staff, while another might want to support industry lobbying. .

Team 40

Team Recruiting Recruitment Report 40

Association Adviser

MAY 14, 2013

You don’t have to be the first to market or the earliest adopter of new technology. Search engine marketing represents a huge opportunity for associations that can help their small business members understand the power of SEM. “You don’t have to be the first to market or the earliest adopter. Going paperless.

Technology 60

Technology Video Social Media Georgia 60

Associations Live

FEBRUARY 4, 2014

Communications Networking Group Search Engine Optimization (SEO) and Search Engine Marketing (SEM) Use Google tools: Google + , Google Reviews, Google Authorship , etc. From 990 changes in 2013. Working with Third Party Planners Building trust/relationships between third party planners, CVB''s and vendors. They exist to help you.

Review 40

Review Resources Social Media Recruiting 40

Association Adviser

APRIL 16, 2013

As my colleague Bob Burris is fond of saying, “ It’s a different brand of ball being played out there ,” whether you’re recruiting or retaining members, selling advertising, sponsorships and exhibit space, or building out your professional education programs. Live Events. “That’s how we all make a living.”

Revenue 60

Revenue Georgia Social Media Maryland 60

Associations Now

SEPTEMBER 3, 2014

Even if your association is growing, the churn of recruitment and lapsed members means you likely have more past members than active ones. In the past, Whorton has taught association pros about this dynamic in educational courses on marketing for associations. What should your relationship be with them? ” Indeed it does.

Case Study 40

Case Study Recruiting Recruitment Marketing 40

Association Adviser

SEPTEMBER 24, 2013

Source: Association Adviser eNews and Naylor, LLC, 2013. Ironically, while the tough economy has caused many companies to stop reimbursing employees for their association dues, it has created a job market in which employees are taking charge of their own career advancement. How much has your membership grown during the past 3 years?

Georgia 60

Georgia America Maryland Resources 60

Association Adviser

JUNE 18, 2013

According to the Association of Fundraising Professionals , a Naylor client, recruiting a new donor can cost up to 10 times more than keeping one. The Institute of International Education tweets its appreciation to sponsors and partners. Any experienced fundraiser knows that stewardship is paramount to sustaining donors.

Directory 60

Directory Revenue Social Media Cost 60

Beth Kanter

SEPTEMBER 24, 2013

Note From Beth: Next month I’m lucky enough to be doing the keynote at Social Media for Nonprofits Conference in San Francisco to share some ideas from my book, “ Measuring the Networked Nonprofit ,” winner of the 2013 Terry McAdam Nonprofit book award.

Social Media 28

Social Media San Francisco Discount Conference 28