Association Success

JULY 9, 2018

The organization was founded in 1950 and nothing about the brand had changed since then. With a strong collegiate base and more millennials joining up than ever before, we had to be current with our messaging and how we were presenting it visually. The hurdle is getting the organization to see change as positive, not scary.

millennials 116

millennials Process Leadership Revenue 116

WBT Systems

FEBRUARY 13, 2018

Good things happen when an organization adopts a culture of learning. Patreon, founded in 2013, is already valued at $450 million. The numbers are in favor of organizations with a strong learning culture, according to HR research firm Bersin by Deloitte : 37 percent greater employee productivity.

How To 155

How To LMS Learning Management System Course 155

Associations Now

JULY 2, 2019

As associations strive to strengthen workplace culture, creating “collaborative,” “innovative,” and “results-driven” environments is at the top of many organizations’ to-do lists. That means adjusting the organization’s policies to support transformation. “As Also: how one nonprofit is combating food insecurity. million meals.

Innovation 61

Innovation millennials Newsletter Survey 61

YourMembership

MARCH 8, 2013

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? The three millennials asked some very tough and insightful questions.

Social Media 150

Social Media millennials Recruiting Recruitment 150

Associations Now

AUGUST 5, 2013

80 Percentage of young donors who said they preferred nonprofits with mobile device-friendly websites, according to the 2013 Millennial Impact Report. Millennials especially liked mobile websites that offered links to news and related information. Also, your organization’s digital presence makes a difference.

millennials 40

millennials Indianapolis Social Media Survey 40

Associations Now

SEPTEMBER 11, 2014

So why did the organization choose Minneapolis over typically lavish, buzz-generating host cities like Las Vegas, New York, or Chicago? It’s all about aligning the host with your organization’s purpose. its farmers markets, which are twice as plentiful as the top 10 percent of U.S. Plus, Minneapolis/St.

Minneapolis 40

Minneapolis San Antonio Las Vegas North Carolina 40

Beth Kanter

DECEMBER 23, 2013

Observation is not just scanning or browsing, but looking at another organization’s practice with a critical thinking lens and gaining insights. Along with benchmarking – that is comparing your organization’s numbers with an industry average or simply another similar organization or two is great.

Marketing 28

Marketing Social Media millennials Video 28

Associations Now

DECEMBER 6, 2013

— Tammi Tatro (@TammiTatro) December 6, 2013. Twofold track: The smarts invested in your brand-marketing strategy translate when looking to improve the employee experience, writes CMS Wire’s Marissa Peacock. — Maddie Grant (@maddiegrant) December 6, 2013. The same concepts, Peacock writes, apply to your employees.

Social Media 40

Social Media millennials Recruiting Recruitment 40

Vanguard Tech

AUGUST 8, 2013

We hear each day about the need for innovation, how “millennials don’t join,” and the “end of relevance.” Adobe’s 2013 Mobile Consumer Survey Whitepaper points out that 65% of mobile device users report that they read news on their mobile devices. He even says he sees a day where newspapers are all digital.).

Washington 70

Washington United States Project Content 70

SCD Group

OCTOBER 30, 2012

One way to celebrate Halloween and recruit younger members may be to combine it with a cause marketing effort and/or fund-raising for a local or national cause. (By By the way, Millennials love cause campaigns and would flock to your organization if you let them.) Fund-raiser / Cause Marketing effort. Great stuff.

St. Louis 40

St. Louis Boston millennials Social Media 40

Association Adviser

DECEMBER 17, 2013

What surprised us most in 2013? ” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. InfoComm International , the audiovisual association, is one organization that does this very well, Stern said. Re-thinking membership.

Social Media 60

Social Media Sample New York City Revenue 60

Association Adviser

JUNE 27, 2018

Since becoming Director, Membership for the American Speech-Language-Hearing Association (ASHA) in 2013, Mike Skiados, CAE has enjoyed a 98 percent member retention rate. MS: Working with association volunteers to figure out the strategic direction for an organization. That’s not just a Millennial thing; that’s a societal thing.

Certificate 61

Certificate Class millennials Resources 61

Associations Now

JANUARY 27, 2014

It may be useful to help get millennial members in the door, but does it end up holding them back? That’s a finding from Greenfield Services’ 2013 Pulse Report, which noted that even though it generally takes eight to 10 marketing contacts to drive action, just 15.4 Take “young professional,” for example.

Omaha 40

Omaha millennials Examples Resources 40

Velvet Chainsaw

SEPTEMBER 25, 2013

One of the tools we like to use when we look at how to stretch a meeting budget is Convene’s 22nd Annual Meetings Market Survey. These meetings are usually spending way too much on marketing/promotion. This often points to an attendee loyalty issue — marketing costs are high because retention is low. Guess what?

Conference 40

Conference Cost millennials Survey 40

Association Adviser

AUGUST 27, 2013

Cain, a former corporate lawyer and negotiations consultant who delivered the opening keynote presentation at the ASAE 2013 Annual Meeting & Expo in Atlanta, said that American business and American culture—even parents of young American children—tend to value extroverted personalities more than introverted personalities.

North Carolina 60

North Carolina Innovation Technology millennials 60

Associations Now

JUNE 25, 2014

A discussion at last week’s ASAE Marketing, Membership & Communications Conference raised this concern, at least indirectly, as several association professionals weighed in on the impact of new or re-envisioned membership models. All deftly moderated by Bryan Kelly, vice president of marketing at Aptify. What might that be?

Price 40

Price Course Revenue millennials 40

Beth Kanter

AUGUST 12, 2015

Why Facebook is a Fundraising Game Changer: John Haydon, blogger and author of Facebook Marketing for Dummies , believes that without Facebook pushing the limits of how people use social media, fundraising wouldn’t be as social. Disrupting Fundraising Since: 2013. T-shirt giant CustomInk backed and launched Booster in 2013.

Project 28

Project Social Media Philadelphia Mississippi 28

Beth Kanter

AUGUST 7, 2014

They’ve just published this terrific, free e-book with lots of tips and planning templates to help your organization decide whether to participate. Jamie is an expert in online engagement and giving, inspiring Millennial donors, and the force behind BMore Gives More, the movement to raise $5.7 This can really boost your efforts.

Tips 28

Tips millennials Examples Team 28

SCD Group

JANUARY 5, 2014

Based on a review of reader numbers, here are my top 13 association blogs of 2013. As I reviewed the SCDdaily for 2012 and 2013, I noted some of your comments about how much you like and value my writing. So, starting in 2013, my intention is to post only three times a week. the top association blogs from 2013.

Hawaii 40

Hawaii Review millennials Leadership 40

SCD Group

JANUARY 6, 2013

During 2012, I listened to the issues facing associations at local and national association and marketing meetings: “Should we move all our publications online and if we do, what does that do for our (older) members who don’t have access to internet media?”. If we live-stream conference sessions, won’t fewer members attend out conferences?”.

System 40

System Social Media Content Cost 40

YourMembership

FEBRUARY 8, 2013

3) Millennials on the Job: All They Really Want Is a Little Appreciation by Christina Pope. Do Millennials care about “length of service” recognition? A study conducted by the Center for Creative Leadership in San Diego found Millennial employees have about the same level of organizational commitment as other generations.

San Diego 150

San Diego Los Angeles Sacramento millennials 150

Association Adviser

MARCH 17, 2014

The economy, financial markets and labor market are greatly improved (see chart below). Stock Market #. “It’s changing from a traditional, bricks-and-mortar, membership-and-committee-based organization to an online and multimedia-based structure.” A snapshot of how times have changed since 2010: 2010.

Texas 60

Texas Video millennials Revenue 60

Association Adviser

MAY 14, 2013

You don’t have to be the first to market or the earliest adopter of new technology. Search engine marketing represents a huge opportunity for associations that can help their small business members understand the power of SEM. “You don’t have to be the first to market or the earliest adopter. ” The fax is back.

Technology 60

Technology Video Social Media Georgia 60

SCD Group

OCTOBER 7, 2014

While many Board and Search committee members intellectually understand and will profess a desire to move the organization to the next-level, their hearts may still be entangled with the emotions of losing your predecessor as a longtime ally, confidante and in many instances friend. Why is your content strategy failing? Punctuation Matters 8.

millennials 40

millennials Content Leadership Social Media 40