Associations Now

MAY 20, 2015

Drafting a strategic communications plan is hard enough, but keeping it relevant can be more difficult. Putting the words “strategic” and “communications” together can strike fear in the hearts of many association executives. An effective strategic communications plan is a living document.

Communications 40

Communications Revenue DC Washington 40

Potomac Core

AUGUST 3, 2016

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Having actionable data (through focus groups, surveys, or industry or professional roundtables) helps your organization understand the external market challenges. Annual revenue up.

Member Engagement 100

Member Engagement Strategy United States Survey 100

Higher Logic

SEPTEMBER 28, 2016

It is natural that the first question they ask when we talk about community is: Can community affect the bottom line? Delivering a top notch product or service is important, but what ensures relevance for customers in today’s market is to ensure you know what they need and care about. And if so, how?

Social Media 120

Social Media Products Cost Communications 120

Leading Learning

MAY 24, 2022

The spread of both video and social—often in tight combination—has gone hand in hand with the widespread use of smart phones and the ever-increasing speed of mobile communication networks. See e-learning stats for the course creator market here.). The Growth of Mobile. I can’t remember the last time that happened. The Creator Economy.

Course 101

Course Video Cost Certificate 101

Reid All About it

JUNE 17, 2016

If you host webinars for the association community, here’s a webinar especially for you: Thu 6/23 at 1 p.m. – How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Host: Abila.

LMS 150

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Associations Now

MAY 22, 2015

Authenticity goes a long way when it comes to your association’s marketing and communication efforts. In fact, it could mean more engaged members and revenue. Does your organization represent and deliver a true, tell-it-like-it-is approach to how you are communicating with your internal and external publics?

Communications 40

Communications DC Washington Marketing 40

Associations Now

OCTOBER 19, 2016

Earning extra revenue can be simple. Though a convention can require substantial funding, it can also be a great revenue stream. Market your content. How does it sound to sell advertising space to a third party on an established e-commerce site and keep 100 percent of the revenue from the ad? Money talks.

Revenue 40

Revenue Discount Video Content 40

Association Adviser

MARCH 18, 2014

Reader note: Talk to Naylor for information on subsidizing the cost of your event app and generating non-dues revenue. Stay tuned for more on marketing below. Marketing your mobile event app: Start early and actively. Look for opportunities to generate revenue and membership. Decide what is most important to your event.

Georgia 60

Georgia Revenue Conference Technology 60

Associations Now

OCTOBER 1, 2015

With possible support from the FCC, companies like Google could change the set-top-box market, but telecommunications groups are advocating an alternative. billion in revenues annually. — NCTA Cable (@NCTACable) September 25, 2015. The ubiquitous set-top box will likely become a controversial topic in the coming months.

Press Release 40

Press Release Content Committee Review 40

Velvet Chainsaw

SEPTEMBER 15, 2015

As brands evolve, they are increasingly looking for marketing investments where they can make an emotional impact with a defined target market. Progressive organizations interested in growing this revenue and value stream should articulate exactly how your partnerships will be vetted. Is this supplier a market leader?

Conference 40

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Leading Learning

JULY 12, 2021

For more than twenty years, Elizabeth has helped associations grow in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. Elizabeth Weaver Engel, M.A., CAE, is Chief Strategist at Spark Consulting. Find Maddie at propelnow.co.

Case Study 52

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Higher Logic

AUGUST 15, 2018

At the risk of bragging too much about our collective success, let me recap all of Higher Logic’s recent, amazing growth: 2007-2015 : We maintained a steady 30% growth rate on our own over the years, as we forged ahead in providing the best community and collaboration software for our customers. Check out Kevin’s full bio here.

Portland 31

Portland Press Release Team Software 31

Higher Logic

OCTOBER 10, 2016

In early 2012, Dynamic Communities was continuing its tradition of providing excellent programs, including webinars, chapter meetings and annual conferences, but the team recognized they were very limited in their ability to communicate with members and foster communication and engagement among them. “We

Team 120

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Forj

DECEMBER 29, 2017

We use our knowledge of practical use cases to put the media and marketing hype in perspective. Value-based accreditation: Continuing with the CE credit economy, we note that many CE providers are concerned with competition in the market, which we can describe in economic terms as deflation of the price of CE credit.

elearning predictions 150

elearning predictions Mooc LMS Price 150

Associations Now

DECEMBER 5, 2014

It’s no secret that mobile technology is on the rise: Analysts predict that more tablets will be sold in 2015 than PCs ; 40 percent of YouTube videos are viewed on a mobile device ; and 80 percent of the U.S. Do you want to use it to expand beyond the markets you target or improve how you serve your current markets?

Strategy 40

Strategy Revenue Content Technology 40

Associations Now

AUGUST 27, 2014

Wagner says AOA knows its potential market size is as high as 3,500 managers of ear, nose, and throat practices, but its membership levels have long hovered just below 1,000, an obvious symbolic milestone the association would like to surpass. She says AOA’s market is also particularly difficult to reach.

Sample 40

Sample Nashville Discount Revenue 40

Socious

SEPTEMBER 23, 2016

HubSpot, a for-profit marketing and sales automation software company, hosts Inbound every year and goes to great lengths to help marketing and sales professionals develop career skills and expert contacts. A website, online community , and communication engine are all included. Tactic #5) Bridge the Education Gap.

millennials 100

millennials Course Tools Industry 100

Higher Logic

DECEMBER 22, 2015

He asked our five innovative community managers some tough questions, and they provided real answers. The Kick-Ass Community Managers. Ben Martin , CAE, Online Community Results. James Baumann , Director of Communications & Marketing, The Association of College & University Housing Officers - International (ACUHO).

Social Media 120

Social Media Library Resources Guidelines 120

Associations Now

JUNE 17, 2015

Then, two weeks ago at ASAE’s Marketing, Membership & Communications Conference (MMCC), automatic dues payments came up in two sessions I was in, once from a presenter and once from an attendee during Q&A. The first came in Susan Carawan’s Learning Lab “Is the Price Right?”

Price 40

Price Case Study Cost Recruiting 40

Associations Now

SEPTEMBER 9, 2015

Yeah, it’s great if you have more home runs, but it’s really just a small sample or a specific statistic but doesn’t get to the larger extent of [success],” says Mayor, senior director of communications at the National Confectioners Association. “When were those home runs hit?

Minnesota 40

Minnesota Analysis Certificate Sample 40

AvidXchange: Association Management

JANUARY 16, 2023

Praeger, co-founder and CEO of AvidXchange, asked Carmichael about the main challenges facing the CAM industry, the reasons for property managers to embrace technology and the importance of clear communication as a leader. READ MORE: 3 Community Association Management Trends Impacting AP Staff in 2023 Why CAMs are slow to adopt technology?

Strategy 130

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AssociationChat

JUNE 28, 2020

They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. The virus has destroyed $23trn in global market value since mid-February. Deflation or inflation? Rising rates?

United States 59

United States New York Conference Seattle 59

Achieve

JUNE 7, 2021

were published in 2015. and the updates in science, and the pressures on nonprofits for revenue, “the only way to learn is to do it!” and the updates in science, and the pressures on nonprofits for revenue, “the only way to learn is to do it!” The Science of Giving. For most people, fundraising was a sink or swim situation.

Philadelphia 66

Philadelphia Minnesota Proposal Education 66

AssociationChat

APRIL 15, 2020

They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. The virus has destroyed $23trn in global market value since mid-February. Deflation or inflation? Rising rates?

United States 52

United States New York Conference Seattle 52