Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

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Association Adviser

OCTOBER 13, 2016

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).

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Higher Logic

MAY 23, 2019

The Big Picture: Why Rethink Your Onboarding Strategy. In this digital era, these strategies are just not practical for associations who want to stay relevant. You’re starting to see why onboarding needs to a big focus of your retention strategy, right? Tip: Customize your online community home page.

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Association Adviser

NOVEMBER 17, 2015

Results of the 2015 Association Communication Benchmarking Report suggest that associations still struggle with content relevancy, communication integration and using data advantageously to learn. For more about this topic, click on the headline.

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Communications Content Report Social Media 60

Association Subculture

AUGUST 24, 2011

Beloit College Mindset List 2015 vs Your Association. A big Association Subculture shout out to Colleen McMahon who posted a link to the Beloit College Mindset List of 2015 on Google+. How about communications? Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings.

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Higher Logic

MAY 8, 2019

If your target audience has opted into your communications, the open rate should be on the higher end. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Resource: Email Marketing vs. Marketing Automation [Explained].

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Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

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Associations Now

JUNE 2, 2015

Didn’t make it to the 2015 Marketing, Membership & Communications Conference in Washington, DC, this week? — Tracy Cullen (@tracyann105) June 2, 2015. "What — Kate Sigety (@KateSigety) June 2, 2015. "It's Cook (@lize36) June 2, 2015. — Howie (@HoCoHowie) June 2, 2015.

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Higher Logic

AUGUST 28, 2018

When you integrate your AMS with your online community platform, the community becomes a spoke on that wheel. Your marketing automation software becomes another spoke on that wheel. Your online community starts adding the member into the right communities. Big things for your organization’s member strategy.

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Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Communicate Industry and Profession ROI.

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Higher Logic

JANUARY 30, 2019

AARC sought help through marketing automation. With new insight and perspective, AARC developed a targeted, custom win-back campaign strategy. By 2015, the organization had over 18,000 lapsed members within a 24-month period. Testing and Refining a Win-Back Campaign Strategy. Members lapsed in the past 3-6 months.

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YourMembership

DECEMBER 30, 2014

So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. The past couple months we’ve been talking a lot about strategies, and in particular, the need for associations to develop strategies around important areas of interest like online communities and job boards.

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Membership Marketing

JULY 11, 2016

I am pleased to announce the release of the 2016 Membership Marketing Benchmarking Report. This edition of the report represents the eighth consecutive year that Marketing General Incorporated (MGI) has produced this research which explores the membership marketing initiatives and outcomes of 828 distinct participating associations.

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Higher Logic

SEPTEMBER 28, 2016

It is natural that the first question they ask when we talk about community is: Can community affect the bottom line? Delivering a top notch product or service is important, but what ensures relevance for customers in today’s market is to ensure you know what they need and care about. And if so, how?

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Associations Now

MAY 20, 2015

Drafting a strategic communications plan is hard enough, but keeping it relevant can be more difficult. Putting the words “strategic” and “communications” together can strike fear in the hearts of many association executives. An effective strategic communications plan is a living document.

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Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Fisk, director of public and science communications, Soil Science Society of America. Have no fear. When the U.N.

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Higher Logic

NOVEMBER 8, 2018

Every Super Forum, we present our Floyd Awards to recognize our customers for their outstanding work in community. This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers.

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Associations Now

JUNE 1, 2015

How can content marketing drive business? Ann Handley, chief content officer at MarketingProfs, shared several tips and words of wisdom with the audience at ASAE’s 2015 Marketing, Membership, and Communications Conference on Monday. Start with strategy. We’re swimming in content,” Handley said. Focus on audience.

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SCD Group

JUNE 15, 2015

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause. While nationally-coordinated, all cause marketing is locally implemented.

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Higher Logic

AUGUST 29, 2019

For example, your customer success, support, product management, implementation, and customer marketing teams may all have a hand in influencing the customer journey. With an online community, customers have a network of customers, partners, and staff they can turn to get their questions answered before turning to your support team.

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Aaron Wolowiec

JUNE 9, 2015

But thanks to periods of economic stability, for the first time in a decade, these always-on-go folks will have time to take a breath and think strategically, according to Meeting Professionals International’s Meetings Outlook, 2015 Spring Edition. It was developed in partnership with Visit Denver. Are you doing things differently?

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Associations Now

AUGUST 18, 2015

Why one association communications pro says you should use email marketing to drive readers to your blog. But what if we have this information-spreading strategy upside down? ” Think he has a point—and think you could rejigger your email strategy to make this work for your organization? When Less is More.

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Higher Logic

MAY 17, 2016

If you’re a community manager, you can use effective blog posts to recruit and communicate with both current and potential community members – and all of these principles apply. As you may know, this familiar technique is called content marketing. Content strategy for bloggers. It’s racked up 1.3

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Virtual

DECEMBER 29, 2014

There are no quick fix solutions, but this post outlines four practical strategies you and your fellow leaders can start pursuing now, in order to minimize (or eliminate) the effect of a “problem” board member. See how we’re using video to help improve associations’ websites, conferences, and overall communication strategies.

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Slice-Works

SEPTEMBER 4, 2014

Speaking of black, how’s that content marketing of yours going? And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. Sometimes trends carry over from one year to the next. NOW IS THE TIME!

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Associations Now

MAY 17, 2013

85 % The percentage of Americans who have a mobile subscription of some kind, with the vast majority of those reaching data speeds of 3G or higher, according to the MMA Mobile Marketing Economic Impact Study. If mobile isn’t a big part of your strategy, you might be missing on a quickly rising movement. million in 2015.

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Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Its first office outside North America was opened in Mumbai, India in 2015. – Omni-Channel Marketing: How to Layer Your Channels to Increase Leads.

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Associations Now

DECEMBER 5, 2014

Should your association implement a strategy around it? Truth be told, that day is not too far off, if it hasn’t already happened, so it would do your association some good to put thought behind a mobile learning strategy. Do you want to use it to expand beyond the markets you target or improve how you serve your current markets?

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SCD Group

JANUARY 1, 2015

This is the time of the year that prognosticators love to tell us what is likely to happen in 2015. Jay Baer, President, Convince & Convert ‘Fat’ content will become the focus of marketers everywhere. 2015 will see the end of fractured programs and tactics. Here are four lists that apply to associations and nonprofits.

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Association Adviser

NOVEMBER 14, 2016

When you have a four-person staff managing the production of a handful of association publications, content marketing for offline and online platforms and event marketing for two 35,000-attendee annual trade shows plus several smaller events, it’s SMART to have a goal-oriented plan of attack.

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Associations Now

MAY 3, 2017

That’s the key finding of a new report from Nonprofit Research Collaborative (NRC), whose Winter 2017 Nonprofit Fundraising Study revealed that 61 percent of its survey respondents saw an increase in charitable receipts in 2016—a drop from 2015, when 65 percent reported growth. A multichannel strategy succeeds.

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Leading Learning

AUGUST 16, 2021

I’ll emphasize though, that we never advocate setting prices based purely on what the market trends are. They tell you something about what market expectations may be, but your overall product strategy should focus on how you differentiate your product – and, by extension, your price – from the market.

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Higher Logic

AUGUST 10, 2016

We’ve all been part of the ‘content is king/queen/ruler of the marketing world’ conversation and, if you’re like me, you’re on board…and have been for a long time. Online communities are also on board because they’re serious content aggregators and incubators. The most powerful visual communication channel with real engagement power.

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Reid All About it

JUNE 17, 2016

If you host webinars for the association community, here’s a webinar especially for you: Thu 6/23 at 1 p.m. – How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International.

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Higher Logic

NOVEMBER 17, 2015

Our guest blogger Rachel Happe co-founded The Community Roundtable to support business leaders developing their community and social business strategies. Rachel has spent the last 20 years helping organizations implement emerging technologies to advance their business strategies. We've all been there. You go to an event.

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Higher Logic

NOVEMBER 19, 2015

The importance of the community builder within an organization has grown tremendously. Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day.

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Higher Logic

OCTOBER 29, 2015

The Holy Grail for community managers isn’t proving ROI -- sometimes when you’re starting out, it’s negative -- it’s improving the value of your community to ultimately increase ROI. How do you increase your community’s value? Define a compelling shared purpose and value for your community.

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