Association Adviser

NOVEMBER 17, 2015

Results of the 2015 Association Communication Benchmarking Report suggest that associations still struggle with content relevancy, communication integration and using data advantageously to learn. For more about this topic, click on the headline.

Communications 60

Communications Content Report Social Media 60

Potomac Core

MARCH 3, 2020

Once the process is complete, Associations regularly: Report to members on alignment with the metrics and KPIs that help them overcome uncertainty and succeed. Communicate Industry and Profession ROI. Foster and communicate solutions. Regularly and transparently communicate Industry solutions and growth opportunities.

DC 232

DC Arlington Virginia America 232

Higher Logic

MAY 8, 2019

If your target audience has opted into your communications, the open rate should be on the higher end. Regardless of how great your content is, if your members aren’t opening your emails, your message isn't getting out there. Members may want email from you, but only on topics that are relevant to them.

Tips 166

Tips Email Marketing Newsletter Communications 166

YourMembership

DECEMBER 30, 2014

So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. The past couple months we’ve been talking a lot about strategies, and in particular, the need for associations to develop strategies around important areas of interest like online communities and job boards.

Recruiting 150

Recruiting Recruitment Tips Strategy 150

Higher Logic

AUGUST 28, 2018

These communities and activities then get saved back into the AMS. If all three pieces of software are talking to each other (AMS, online community, marketing automation), it means BIG THINGS. Big things for your organization’s member strategy. Result 1: Your content becomes more relevant to your members.

Software 159

Software Illinois Revenue Member Experience 159

Potomac Core

AUGUST 18, 2015

trillion in 2015. Despite growing external member challenges, some Associations insist that “selling louder” will make the difference: Communicate what the association does for members. An association creates an “all-you-can-eat buffet” of offerings hoping or believing there is something that each member wants.

eBook 100

eBook Member Engagement Communications Innovation 100

Associations Now

FEBRUARY 25, 2020

Next week, I’m transitioning into an exciting new role as the communications director for the American Forest & Paper Association. If you’ve read ASAE’s ForesightWorks research , you might label this member engagement strategy as an attempt to foster “ more human humans.”. Identify member multipliers.

United States 93

United States Member Engagement Member Experience Innovation 93

Higher Logic

NOVEMBER 17, 2015

Our guest blogger Rachel Happe co-founded The Community Roundtable to support business leaders developing their community and social business strategies. Rachel has spent the last 20 years helping organizations implement emerging technologies to advance their business strategies. We've all been there. You go to an event.

San Francisco 120

San Francisco Class Austin Boston 120

Higher Logic

NOVEMBER 19, 2015

Every community needs to align with organizational goals and set up a strategy for scale and efficiency. One example of a successful community launch that has sustained its momentum is the National Society of Black Engineers (NSBE), which launched its community in May 2015. If you want to go far, go with others.”.

Social Media 120

Social Media FAQ Boston Content 120

Higher Logic

NOVEMBER 8, 2018

Best Community Manager: Jamie Chapman, The Honor Society of Phi Kappa Phi. Since the launch of Link (The Honor Society of Phi Kappa Phi’s online community) in 2015, Jamie Chapman has worked tirelessly to make it an engaging platform and valuable networking tool. Say congrats on Twitter! Highlights. Highlights.

Michigan 190

Michigan Certificate Handbook Directory 190

Higher Logic

MARCH 1, 2016

SAE identified early the importance of hiring a community manager as a dedicated resource. In the past, there was no one to moderate, reply to discussions or help with an overall engagement strategy. It also wasn’t practical to hire internally or carve out 25-30 percent of a current employee’s time to devote to the community.

Industry 120

Industry Resources Team Process 120

Associations Now

JUNE 25, 2015

Associations around the globe are more self-assured than ever when it comes to social media, according to the third “ Social Media Impact Study ” from association management and communications company Kellen. “In How has your social media strategy changed in the last couple of years? Please share in the comments.

Social Media 40

Social Media United States Survey Video 40

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.

Revenue 60

Revenue St. Louis Price Cost 60

Socious

NOVEMBER 3, 2016

We’ve built our company around helping you improve customer and member engagement. They include kickass skills and strategy sessions as well as the keynotes and entertainment that your best networking opportunities will be attending. Speaker: Christopher Penn, Vice President, Marketing Technology, SHIFT Communications.

Sample 100

Sample Marketing Conference New York 100

Higher Logic

OCTOBER 10, 2016

In early 2012, Dynamic Communities was continuing its tradition of providing excellent programs, including webinars, chapter meetings and annual conferences, but the team recognized they were very limited in their ability to communicate with members and foster communication and engagement among them. “We

Team 120

Team eBook Conference Examples 120

Beth Kanter

MARCH 24, 2015

There are no better champions for your organization’s communication’s strategy than your staff. I interviewed Jim Murphy , Senior Online Editor, about how Human Rights Watch ’s integrated social media strategy leverages the personal brands HRW 197 employees to get results. Many tweets lead to press calls.”.

Case Study 28

Case Study Guidelines Strategy Sample 28

Associations Now

SEPTEMBER 9, 2015

Back in July, we took a look at how the “moneyball” strategy in baseball was being felt in ticket offices of Major League Baseball clubs and what associations could learn from it for their own “ticket” (i.e., membership) sales. “When were those home runs hit?

Minnesota 40

Minnesota Analysis Certificate Sample 40

Associations Now

JANUARY 13, 2016

Take a peek inside the rewards program at video-game retailer GameStop to see how incentives and personalization can drive greater member engagement. I was, however, fascinated to read about how the video-game retailer has used PowerUp to learn more about its actual target customers and engage them more directly.

San Francisco 40

San Francisco Discount Video System 40

Associations Now

AUGUST 27, 2014

That has been AOA’s strategy so far. “Everything that we read and everything that we hear about says it’s all about member engagement, so … we really decided we had to hit these new members hard to make sure that they knew about our resources,” says Wagner. Come early 2015, it will find out.

Sample 40

Sample Nashville Discount Revenue 40

Associations Now

JULY 1, 2015

” NCACPA’s member engagement dashboard is somewhat more complex, but it’s also more dynamic. The impetus for building better data analysis was a set of strategic initiatives set forth by NCACPA’s leadership related to professional development, member value, and communication.

North Carolina 40

North Carolina Organization Analysis System 40

Slice-Works

NOVEMBER 5, 2015

To keep things simple for you, we’re going to answer your first question by highlighting the Top 3 Live Streaming Apps on the market today, the pros and cons of each and how your organization can leverage their capabilities to enhance your member engagement. The core of Meerkat’s brand is their community. .

Organization 28

Organization San Francisco Social Media Austin 28

Slice-Works

NOVEMBER 5, 2015

To keep things simple for you, we’re going to answer your first question by highlighting the Top 3 Live Streaming Apps on the market today, the pros and cons of each and how your organization can leverage their capabilities to enhance your member engagement. The core of Meerkat’s brand is their community. .

Organization 28

Organization San Francisco Social Media Austin 28