Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Communicate Industry and Profession ROI.

DC 232

DC Arlington Virginia America 232

Reid All About it

DECEMBER 1, 2017

If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do. Less Talk, More Action: How to Turn your Communications Shortcomings into an Actionable Plan. Host: American Marketing Association. Presenter: Mark Bornstein, VP Content Marketing, ON24, Inc. Host: American Marketing Association.

North Carolina 158

North Carolina Chicago Washington DC 158

Reid All About it

NOVEMBER 10, 2017

I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. Mon 11/13 at 2 p.m.* – What You Need to Know to Attract & Engage Young Members (Membership Growth Online Summit 2017). As 2017 draws to a close, let’s share what went right this year. 10 CAE credits.

DC 150

DC Washington Tools Education 150

Reid All About it

JANUARY 20, 2017

Inquiring minds want to know: where’s association management software heading in 2017? Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Digital Marketing for the Event Planner: Organic Search. – How Much Does Membership Software Really Cost? Meeting Budget and Cost-Savings Strategies.

LMS 150

LMS Software Arlington Cost 150

Reid All About it

JANUARY 26, 2018

This time, Sohini Baliga, a communications expert from the charitable fundraising world, joined Elizabeth to address three major areas where charities are way ahead of associations. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. How Much Does an AMS Really Cost?

DC 225

DC Washington millennials Chicago 225

Reid All About it

JANUARY 20, 2017

Inquiring minds want to know: where’s association management software heading in 2017? Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Digital Marketing for the Event Planner: Organic Search. Meeting Budget and Cost-Savings Strategies. Presenters: Aiden Callery, marketing manager, ASHA.

LMS 150

LMS Arlington Content Review 150

Reid All About it

AUGUST 25, 2017

Look out associations, colleges and universities are discovering that there’s money to be made in the lifelong learning market. – Top Social Media Tools to Boost Your Event Marketing. A 2017 Gallup survey found that 70% of employees in the U.S. A 2017 Gallup survey found that 70% of employees in the U.S.

Social Media 153

Social Media Survey Tools Innovation 153

Reid All About it

OCTOBER 27, 2017

Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Marci Thompson, Vice President, Knowledge and Professional Development, Society for Marketing Professional Services. Digital Marketing: Research. For many organizations, digital marketing is a new undertaking.

LMS 150

LMS millennials Blended Learning System 150

Reid All About it

JUNE 16, 2017

Get the lowdown on the voice-enabled speaker market in this post from eMarketer. Presenters: Kimberly Scott, MBA, CMP, HMCC, senior regional marketing manager, Illumina, Inc. Kevin Yanushefski, product marketing manager, Cvent. Host: American Marketing Association. – HighRoad U 2016-2017 Wrap Up.

Raleigh 186

Raleigh DC Washington Social Media 186

Higher Logic

AUGUST 9, 2018

In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. SNMMI invested in strategic services for marketing automation with Higher Logic in 2017 to develop a lapsed member campaign to support their goals.

Case Study 120

Case Study Recruiting Recruitment Revenue 120

Reid All About it

JUNE 23, 2017

Low-Cost Tools for Data Visualization. Learn the eight principles of communicating with data—from defining your question to designing simple, clear images. Presenter: Anna Toon, learning product marketing manager, Abila. How to Build an Engagement Driven Demand Generation Strategy in 2017. Wilmington, NC. 1 CAE credit.

DC 153

DC Content Education Software 153

GrowthZone

NOVEMBER 8, 2022

We use the communication function in ChamberMaster all the time. In 2017, we had an 88% retention rate and since implementing these changes after migrating to GrowthZone, we are tracking towards a 92% retention rate. We have been able to streamline all of our application processes for membership, events and community festivals.

Process 78

Process Directory Software Revenue 78

Association Adviser

NOVEMBER 29, 2018

According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. One in four associations communicates with members multiple times per month via print, according to the survey.

Georgia 61

Georgia Atlanta Newsletter Communications 61

Higher Logic

SEPTEMBER 25, 2018

A few years ago, MSCPA communicated with its members solely through traditional methods like emails and events. MSCPA thought about improving engagement using an online community to increase interaction and connect members directly, but wasn’t sure its members would feel comfortable with the software.

Case Study 120

Case Study Massachusetts Newsletter Software 120

Higher Logic

FEBRUARY 20, 2017

Let’s take a look at what the history of virtual communities and the internet can teach us. Think about it: every industry, from logging to marketing to finance, has standards. Although community management is fairly new as a profession, it's grown enough that Vanessa thinks we need to start creating community standards.

Industry 224

Industry Cost Marketing Tools 224

Association Adviser

OCTOBER 23, 2018

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. There are many awards contests for which association communications are eligible.

Newsletter 62

Newsletter Communications Press Release Social Media 62

MemberClicks

SEPTEMBER 30, 2022

In this short guide, we’ve compiled the six most important data points to collect for your database to better connect and understand members: Contact Information Demographic Information Firmographic Information Committee, Group and Event Involvement Communication Preferences Reason(s) for Joining. Communication Preferences.

Committee 52

Committee Tampa Social Media Software 52

GrowthZone

MARCH 12, 2019

GrowthZone AMS: Offers real-time reporting on financials, membership, events, communications, projects, sales, and more. Consider the true cost when you have to purchase multiple third-party systems to do everything a good AMS can do.” IT ELIMINATES COSTS. 2017 GrowthZone Association Industry Survey. Click To Tweet.

Software 97

Software Directory Cost Tools 97

Reid All About it

NOVEMBER 30, 2018

The 2017 Tax Act added a new incentive for investors to fund projects and activities in low-income communities. Seth Godin is the author of 18 international bestsellers focusing on the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and making an impact. Nikki Minard, VP of Digital Marketing.

Innovation 190

Innovation Technology DC Tips 190

Associations Now

MAY 8, 2017

To help patients deal with the rising costs of cancer care, the Association of Community Cancer Centers has launched a Financial Advocacy Boot Camp for healthcare providers. The boot camp takes it one step further”—it is a more intensive online training program, said Lori Gardner, senior director of communications and marketing.

Cost 58

Cost America Tools Team 58

Associations Now

FEBRUARY 6, 2020

Bringing a new staff member into the fold used to mean piles of paperwork and a high-touch process that often required a lot of communication across departments. Horror of horrors, you might have had to use a fax machine. To put it another way, it’s the perfect problem to be solved with a more digital process. “For Why It Matters.

Strategy 61

Strategy Process Recruiting Recruitment 61

Association Adviser

MAY 15, 2017

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Associations can earn revenue from supplier members wanting to place press releases or product reviews in member communications.

Revenue 61

Revenue Press Release Newsletter Directory 61

Associations Now

MAY 9, 2017

Likewise, two-thirds named the ability to use event data to improve attendance marketing and communication. Associations are more likely to use marketing automation (43 percent versus 35 percent) but less likely to market using search engines (29 percent versus 45 percent). improving education programming (68 percent).

Report 65

Report Survey Technology Event Planning 65

Forj

JULY 5, 2017

2017 marks the first performance measurement period under Medicare’s new Quality Payment Program (QPP), created by the Medicare Access and CHIP Reauthorization Act (MACRA). Trucil, MA, MPH , Communications Manager, American Geriatrics Society. Using Member Personas for Smarter Marketing and Increased Engagement . Leslie B.

Minneapolis 79

Minneapolis Learning Management System New York California 79

Reid All About it

APRIL 21, 2017

My friends at DelCor provide their take on the Community Brands deal—the known, unknowns, potential, and their advice for associations in all stages of an AMS investment. Why You Should Make Mobile Part of Your Event Marketing Mix. Today’s event audience has become increasingly resistant to traditional methods of communications.

DC 170

DC Chicago Washington Learning Management System 170

Achieve

JUNE 21, 2023

What’s more, digital exposure comes with fewer risks and overhead costs. Maybe a local florist is willing to donate flower arrangements for each table at your gala or a marketing or PR firm will provide pro-bono services to help promote the event. Try these technology-centric sponsor ideas: Sell a technology sponsorship.

Nebraska 52

Nebraska Social Media Technology Team 52

Forj

DECEMBER 29, 2017

We use our knowledge of practical use cases to put the media and marketing hype in perspective. Value-based accreditation: Continuing with the CE credit economy, we note that many CE providers are concerned with competition in the market, which we can describe in economic terms as deflation of the price of CE credit.

elearning predictions 150

elearning predictions Mooc LMS Price 150

Associations Now

MAY 4, 2017

Now, Nokia makes bathroom scales , and according to Nicholas Mattar, the director of marketing at the Detroit Regional Chamber, who presented this week at ASAE’s 2017 Marketing, Membership & Communications Conference , 13-year-olds are using the social app Snapchat on their personal smartphones.

millennials 44

millennials Detroit Cost Social Media 44

Associations Now

MARCH 20, 2017

A few suggestions for keeping costs down when adding technology to your event. “There are a number of options for low-cost WiFi for your event, but know that if your event has a couple thousand attendees, WiFi isn’t something to skimp on,” the post states. “You — Greg Melia, CAE (@gmeliaCAE) March 20, 2017.

Cost 47

Cost Recruiting Recruitment Technology 47

Associations Now

MARCH 15, 2017

According to the recently released 2017 Membership Association Survey , conducted by MemberZone, membership retention is one of the biggest challenges facing associations right now. Email is one of the most cost-effective and mobile-friendly ways to prompt renewals, Gitchell says. Otherwise, you face the much-dreaded membership churn.

Survey 81

Survey Newsletter America Report 81

Association Adviser

FEBRUARY 7, 2018

This is a guest post by Sohini Baliga, Director of Communications at Taxpayers for Common Sense , and Elizabeth Weaver Engel, M.A., We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e.,

Social Media 71

Social Media Recruiting Recruitment Software 71

Multiview

JUNE 30, 2022

In 2018, there were 768 million days that went unused which was a 9% increase from 2017. Open communication: Talk and listen to your employees to understand what they need to take time off. Don’t let this percentage increase, while also creating burnout – severe stress – for your team.

Team 52

Team Products Resources America 52

Association Adviser

FEBRUARY 7, 2018

This is a guest post by Sohini Baliga, Director of Communications at Taxpayers for Common Sense , and Elizabeth Weaver Engel, M.A., We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e.,

Social Media 62

Social Media Recruiting Recruitment Software 62

Association Adviser

JUNE 28, 2017

Preliminary findings were released this week from the 2017 Membership Marketing Benchmarking Report , which will be released later this summer at ASAE’s Annual Meeting & Exposition in Toronto. Is the cost of membership worth the return on investment? There aren’t many marketing piece that will compare to that.

Georgia 95

Georgia Certificate Discount Class 95

Beth Kanter

DECEMBER 17, 2020

It isn’t a new field—it has been around for decades—but recent increases in computing power combined with decreases in the cost of that power have created a new generation of AI-powered tools and applications that are available to everyday people and organizations. AI can increase online donor conversion and retention rates.

Software 36

Software Social Media Tools Communications 36

Higher Logic

DECEMBER 21, 2017

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. Armed with this data, you can deliver more timely and relevant communications to increase their engagement and satisfaction with their membership. How to Choose the Best Marketing Promotional Items.

Minneapolis 176

Minneapolis Email Marketing Revenue Recruiting 176