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What’s Next? 6 Membership Trends to Watch in 2017

Socious

Now it’s nearly 2017 and a lot has changed. I was watching a movie from 2001 recently and one of the main characters had a laptop. Most families had only a desktop because at that time, laptops cost twice as much. It seems like only yesterday we were worried about what would happen when the computers hit the year 2000.

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What’s Next? 6 Membership Trends to Watch in 2017

Socious

Now it’s nearly 2017 and a lot has changed. I was watching a movie from 2001 recently and one of the main characters had a laptop. Most families had only a desktop because at that time, laptops cost twice as much. So what does 2017 have in store for those us working in membership and member marketing?

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Membership Q&A: Online Communities?

Spark Consulting

LinkedIn, being the business platform, cut straight to the chase, and for all intents and purposes, killed Groups in 2017. Aside from cost issues, there’s a flywheel effect. For some, the drawbacks of Facebook or LinkedIn will be far outweighed by the convenience, ease, and cost (or lack thereof) of these platforms.

Cost 279
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Why are Associations missing from the Digital Credentials conversation?

WBT Systems

Interestingly, since January 2017 there has been a proliferation of well-researched articles, opinion pieces, and whitepapers which echo the sentiment behind this stark indictment of the current education-to-employment system. ” (‘Leapfrogging in higher ed’, Tech Crunch, Jan 27, 2017.

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Why Online Communities Still Aren’t a Top Business Strategy (And How to Change That)

Higher Logic

This combination of factors creates profound hurdles in identifying the cost of community and the monetary value of a registration, or a post, or an event. The 2017 Business Impact of Online Communities study shared the perceived connection between online communities and competitive advantage, per 271 marketing and community professionals.

Strategy 120
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Who Should Own Your Online Community?

Higher Logic

Marketing is the most common owner of online communities, according to the 2017 Business Impact of Online Communities Study. Every community should have three to five goals directly related to business impacts like bringing in new prospects or reducing customer support costs. Who Usually Owns Online Communities?

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Thinking Beyond the Traditional Meeting Space

Associations Now

The rise of non-traditional meeting spaces has been supercharged in recent years, as meeting planners look to cut costs and attendees continue to seek unique, memorable experiences. percent in 2017, while demand for other spaces remained flat, according to an Eventbrite report.