Association Adviser

MAY 15, 2017

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Symbiotically, those same operational areas are where association professionals report they want to focus on earning more non-dues revenue this year.

Revenue 61

Revenue Press Release Newsletter Directory 61

Associations Now

MAY 31, 2017

Balancing your revenue needs against what sponsors are willing to pay can be complicated. Also: Why Instagram triumphs over Snapchat when it comes to marketing dollars. Eventbrite shares a few tips for maximizing revenue. First, determine market rate. — Entrepreneur (@Entrepreneur) May 31, 2017.

Revenue 41

Revenue Price Social Media Marketing 41

Reid All About it

JUNE 23, 2023

The weekly list of free educational events and resources for the association community… “It was only a sunny smile, and little it cost in the giving, but like morning light it scattered the night and made the day worth living.” ―F. Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations.

Metro 195

Metro Strategy Technology Marketing 195

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 61

CA Marketing eBook Tools 61

Potomac Core

AUGUST 2, 2018

Following the company purchase, new owners use concrete strategies that improve operations, products, revenues, and market position. In 2017 there were 3,283 transactions in the United States, totaling $511.66 Private Equity Investment is Exploding. Private Equity Background and Their Objectives.

DC 132

DC Arlington United States Virginia 132

Associations Now

AUGUST 3, 2017

The computing giant had a really good quarter recently, thanks in large part to the fact that it has focused on diversifying its revenue streams of late. The result is that, even if iPhone sales slow, it still makes lots of revenue without having to sell any new devices. The post Want to Diversify Your Revenue Streams?

Revenue 50

Revenue Price Report Software 50

Higher Logic

AUGUST 9, 2018

In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. SNMMI invested in strategic services for marketing automation with Higher Logic in 2017 to develop a lapsed member campaign to support their goals.

Case Study 120

Case Study Recruiting Recruitment Revenue 120

Higher Logic

SEPTEMBER 25, 2018

MSCPA marketed its community in its print magazine and reminded members of its launch through its website and email. The conversations highlighted issues between CPAs and the Department of Revenue (DOR), including technical issues and software glitches that MSCPA wasn’t aware of, so it stepped in to help. “We

Case Study 120

Case Study Massachusetts Newsletter Software 120

Reid All About it

JANUARY 20, 2017

Inquiring minds want to know: where’s association management software heading in 2017? Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Digital Marketing for the Event Planner: Organic Search. – How Much Does Membership Software Really Cost? Meeting Budget and Cost-Savings Strategies.

LMS 150

LMS Software Arlington Cost 150

Reid All About it

JANUARY 19, 2018

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. But Nicholas Kristof at The New York Times explains why 2017 was the best year in human history. Of all the benchmark reports released in the association community each year, this is one of my favorites.

LMS 174

LMS Price Revenue Technology 174

Reid All About it

OCTOBER 27, 2017

Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Learn the basics of monetizing your learning and explore strategic and creative ways to maximize your education revenue. Digital Marketing: Research. For many organizations, digital marketing is a new undertaking.

LMS 150

LMS millennials Blended Learning System 150

Higher Logic

MARCH 30, 2017

Beliefs don’t drive revenue. This combination of factors creates profound hurdles in identifying the cost of community and the monetary value of a registration, or a post, or an event. No wonder so many of us lack the invaluable ability to track and attribute revenue, or even success. Beliefs are not facts. This is good news.

Strategy 120

Strategy How To Sample Class 120

Reid All About it

JANUARY 26, 2018

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Make Your Marketing Technology Resolutions for 2018. How Much Does an AMS Really Cost? Learn about pricing confusion, what you can expect to pay for an AMS, and how you can keep costs down. Keep learning!

DC 225

DC Washington millennials Chicago 225

Reid All About it

JANUARY 20, 2017

Inquiring minds want to know: where’s association management software heading in 2017? Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Digital Marketing for the Event Planner: Organic Search. Meeting Budget and Cost-Savings Strategies. Presenters: Aiden Callery, marketing manager, ASHA.

LMS 150

LMS Arlington Content Review 150

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Host: Grit Marketing. Why 2017 Is the Year to Re-Evaluate Your Event Tech.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Host: Grit Marketing. Why 2017 Is the Year to Re-Evaluate Your Event Tech.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

NOVEMBER 10, 2017

I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. Mon 11/13 at 2 p.m.* – What You Need to Know to Attract & Engage Young Members (Membership Growth Online Summit 2017). As 2017 draws to a close, let’s share what went right this year. 10 CAE credits.

DC 150

DC Washington Tools Education 150

Potomac Core

AUGUST 29, 2017

It is clear that the global manufacturing sector has turned a corner, with improvements in demand and production seen in many key markets. One of GCCA’s goals is to “Drive Supply chain profitability and do so by mitigating the cost of regulatory compliance.” Left to right: Panel Moderator, Daniel A.

Member Engagement 173

Member Engagement Survey Massachusetts Boston 173

GrowthZone

NOVEMBER 8, 2022

We hope you will learn from these user stories and how you can grow member value, increase productivity, and boost revenue while using GrowthZone’s software solutions. In 2017, we had an 88% retention rate and since implementing these changes after migrating to GrowthZone, we are tracking towards a 92% retention rate.

Process 78

Process Directory Software Revenue 78

Associations Now

SEPTEMBER 6, 2018

In 2017, the event saw a record attendance of over 67,000. Determine indirect, fixed and variable costs. How can you keep costs down—for your organization and your attendees—while still creating a high-quality meeting? Hazlett analyzes the overall costs but also digs deep to determine costs for each portion of the meeting.

Tips 78

Tips Indianapolis Social Media Survey 78

Leading Learning

MAY 24, 2022

The drop in the cost and effort required to capture, edit, and deliver video has dramatically increased our ability to use it for developing educational content. For learning businesses, the rise of SaaS has meant better, lower-cost access to a wider variety of learning platform options. The E-learning Cost Cliff.

Course 101

Course Video Cost Certificate 101

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

MARCH 10, 2017

Marketing Automation (Tyson’s Corner VA). Join the first session of #CAEvolve with a Lunch & Learn about membership development, use of technology, and marketing automation. As the marketing landscape evolves, publishers have an opportunity to capture marketers’ focus on brand content. Tue 3/14 at 11:30 a.m.

Raleigh 150

Raleigh DC Washington Content 150

Association Adviser

NOVEMBER 29, 2018

Providing our members with industry-related content as well as updating them with association events and educational opportunities in print form is a huge benefit for the Atlanta market,” says Ashley Calhoun, communications coordinator for Atlanta Apartment Association. Print can still be a major revenue generator for associations.

Georgia 61

Georgia Atlanta Newsletter Communications 61

Reid All About it

APRIL 21, 2017

Over the last year, Ben Martin CAE has been covering the moves of private equity firms in the association technology market on his theNird.org blog—the “NIRD” stands for Not-for-Profit Investments Research Department. Why You Should Make Mobile Part of Your Event Marketing Mix. Lara Simmons, marketing manager, ShowGizmo.

DC 170

DC Chicago Washington Learning Management System 170

Reid All About it

MAY 12, 2017

Hear about the future of learning technologies and how to support learning needs in 2017 and beyond, including: key insights into the future of eLearning; the importance of having the right technology to keep up with your learners’ needs; LMS features and capabilities to support next-level trends, including social, mobile, AI, etc.

Raleigh 150

Raleigh North Carolina Chicago Technology 150

Achieve

JUNE 21, 2023

You also know that sponsorship revenue is crucial to the event’s bottom line and your nonprofit’s return on investment. What’s more, digital exposure comes with fewer risks and overhead costs. Consider these ideas: Provide creative ways for sponsors to market their products or services and showcase their brand.

Nebraska 52

Nebraska Social Media Technology Team 52

Reid All About it

APRIL 14, 2017

The association tech market is a hot destination for private equity and many in our community think more acquisitions are likely to come. Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing. CAE credits.

Content 150

Content Chicago Marketing DC 150

SilkStart

JULY 5, 2017

It requires massive amounts of time, which in turn, translates into high administrative costs. A typical AMS will contain a comprehensive set of features like a full website, email marketing, online invoicing and payments, member/company directories, donation campaigns, event management, a job board, and multi-chapter management.

Software 47

Software Association Management eBook Directory 47

Velvet Chainsaw

NOVEMBER 6, 2017

A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. More or better marketing can’t fix this.

Marketing 21

Marketing Conference Leadership Price 21

Forj

DECEMBER 29, 2017

We use our knowledge of practical use cases to put the media and marketing hype in perspective. Value-based accreditation: Continuing with the CE credit economy, we note that many CE providers are concerned with competition in the market, which we can describe in economic terms as deflation of the price of CE credit.

elearning predictions 150

elearning predictions Mooc LMS Price 150

MemberClicks

SEPTEMBER 30, 2022

Clarify your target audience to better market your association to them. On the other hand, a marketing association might be more interested in the specific roles and levels of their members to best tailor trainings to their needs and experience. According to AccuData’s guide to data hygiene , these errors cost U.S.

Committee 52

Committee Tampa Social Media Software 52

Association Adviser

JUNE 28, 2017

Preliminary findings were released this week from the 2017 Membership Marketing Benchmarking Report , which will be released later this summer at ASAE’s Annual Meeting & Exposition in Toronto. Is the cost of membership worth the return on investment? There aren’t many marketing piece that will compare to that.

Georgia 95

Georgia Certificate Discount Class 95

Association Adviser

MARCH 16, 2017

During our session at the 2017 Great Ideas Conference, we presented three ways your association can leverage grants funded by industry or vendor partners to strengthen your membership: Use them to draw in new members, to encourage professional development, and to support the sponsors who fund them. Reach her at hester@fsae.org.

Georgia 79

Georgia Florida Committee Cost 79

Higher Logic

DECEMBER 21, 2017

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. How to Choose the Best Marketing Promotional Items. Giveaway swag is an oft-overlooked aspect of successful marketing. Targeted Revenue Source: Lapsed Member Recruiting [Webinar Recording].

Minneapolis 176

Minneapolis Email Marketing Revenue Recruiting 176

Association Adviser

FEBRUARY 7, 2018

You set up the campaign, and your association management software and marketing automation software run in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book. Creating and Running Outstanding Campaigns. But it’s not your fault!

Social Media 71

Social Media Recruiting Recruitment Software 71

Association Adviser

FEBRUARY 7, 2018

You set up the campaign, and your association management software and marketing automation software run in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book. Creating and Running Outstanding Campaigns. But it’s not your fault!

Social Media 62

Social Media Recruiting Recruitment Software 62