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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

SNMMI invested in strategic services for marketing automation with Higher Logic in 2017 to develop a lapsed member campaign to support their goals. Re-purpose messaging and design templates for recruitment campaigns, regular renewal outreach, and member engagement based on the established personas.

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New Year Resolution: Invest in Association Learning Technology

WBT Systems

We are all making personal and professional new year’s resolutions for 2017, setting goals and making promises to ourselves to keep them this year. We want to help you to stay ahead of the technology curve, and share some of our knowledge and experience, to help make your education and certification programs as successful as possible.

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Hit the Road: Using Roadshows to Bring Education to Members

Associations Now

Instead of associations making attendees come to them, many groups are taking meetings and education opportunities directly to attendees. More and more associations are hitting the highway to bring their meetings and education programs—often in the form of roadshows—to cities and states where their members are.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. The ASI survey respondents are optimistic about the future of their associations—but less so than in 2017. Purchase continuing education (14 percent). Email marketing.

Survey 150
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Association Brain Food Weekly: 10.27.17

Reid All About it

Risks and Opportunities in Today’s Changing World of Continuing Medical Education. Learn about the American Academy of Family Physicians’ new blended learning format option, and how to incorporate it into your educational programming. Recruit and Retain Millennial Members. SURGE 2017. Tue 10/31 at 2 p.m. 1 CMP credit.

LMS 150
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Association Brain Food Weekly: 11.10.17

Reid All About it

The weekly list of free educational events for the association community… What do you think about the new 280 Twitter character limit? Prepare your association and your educational programs for the retraining needs of our aging workforce. As 2017 draws to a close, let’s share what went right this year. 10 CAE credits.

DC 150
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New Survey Offers a Glimpse at Association Staffing Trends, Challenges

Associations Now

PNP Staffing Group’s “2017 Association Salaries, Staffing & Trends Report” reveals some common threads among associations, including organizational priorities and the effects of more millennials in the workplace. As for 2017, 40 percent said they plan to add staff, mostly for membership services and education programs.

Survey 79