Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc.

San Jose 188

San Jose millennials Revenue Content 188

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc.

San Jose 150

San Jose millennials Revenue Content 150

Reid All About it

NOVEMBER 25, 2016

Guests: John Graham, CAE, president and CEO, ASAE & The Center for Association Leadership. The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Grazia Mohren, vice president of marketing, BizBash Media. 4 Easy Ways to Generate Non-Dues Revenue. Host: BizBash.

DC 184

DC Project Ohio Washington 184

Higher Logic

AUGUST 9, 2018

In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. SNMMI invested in strategic services for marketing automation with Higher Logic in 2017 to develop a lapsed member campaign to support their goals.

Case Study 120

Case Study Recruiting Recruitment Revenue 120

Potomac Core

AUGUST 2, 2018

Following the company purchase, new owners use concrete strategies that improve operations, products, revenues, and market position. In 2017 there were 3,283 transactions in the United States, totaling $511.66 Private Equity Investment is Exploding. Private Equity Background and Their Objectives.

DC 132

DC Arlington United States Virginia 132

Associations Now

APRIL 20, 2017

By providing a few extra perks, you can deliver a special conference experience to those members and boost your own revenue at the same time. — CTI Meeting Tech (@tech_cti) April 20, 2017. Buffer shares the major Facebook announcements all marketing pros need to know. Leadership practices. New event ideas.

Revenue 43

Revenue Class Technology Resources 43

Associations Now

DECEMBER 19, 2016

From governance to government, association leaders had plenty to be concerned about in 2016—and a smoother ride in 2017 looks unlikely. If leadership is all about steadiness at the helm, 2016 has been an especially challenging year for leaders. Employee evaluations may be the biggest leadership challenge of all, though.

Leadership 40

Leadership Guidelines Review Revenue 40

Reid All About it

NOVEMBER 25, 2016

Guests: John Graham, CAE, president and CEO, ASAE & The Center for Association Leadership. The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Grazia Mohren, vice president of marketing, BizBash Media. 4 Easy Ways to Generate Non-Dues Revenue. Host: BizBash.

DC 150

DC Project Ohio Washington 150

Velvet Chainsaw

FEBRUARY 27, 2023

Following are considerations gathered from industry media, meetings market surveys and anecdotal reports from Velvet Chainsaw Consulting clients. Some of these expense increases are due to labor issues, supply chain and pressure to restore revenue by venue owners and cities to at least pre-pandemic levels.

Cost 59

Cost Price Survey Revenue 59

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. The council manages leadership recruitment, candidate evaluation, and nominations.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. The council manages leadership recruitment, candidate evaluation, and nominations.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

NOVEMBER 10, 2017

I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. Mon 11/13 at 2 p.m.* – What You Need to Know to Attract & Engage Young Members (Membership Growth Online Summit 2017). As 2017 draws to a close, let’s share what went right this year. 10 CAE credits.

DC 150

DC Washington Tools Education 150

Potomac Core

OCTOBER 30, 2018

With annual revenues reaching $66 million and a slate of offerings that align with their member’s challenges and outcomes, they pursued an opportunity to check in with their members through a Strategic Industry Business Planning process. Trade Events – Helping members generate sales, reach new markets & improve marine products.

Industry 164

Industry Analysis Committee Team 164

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

MAY 12, 2017

Hear about the future of learning technologies and how to support learning needs in 2017 and beyond, including: key insights into the future of eLearning; the importance of having the right technology to keep up with your learners’ needs; LMS features and capabilities to support next-level trends, including social, mobile, AI, etc.

Raleigh 150

Raleigh North Carolina Chicago Technology 150

Associations Now

NOVEMBER 14, 2018

million in revenue in 2017. million in revenue last year and received a $100 million fund raise in September that landed it a $1 billion valuation—with all 350 employees working from home. Marketing is changing. GitLab, a software company, has 350 employees who all work remotely. The organization made $10.5

How To 57

How To Software Revenue Video 57

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

FEBRUARY 17, 2017

Need a fresh approach to association growth in 2017? Top Trends in Experiential Marketing for 2017. How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It. Learn how to maximize your non-dues revenue earning potential. Host: KiKi L’Italien, founder, Amplified Growth. 1 CAE credit.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

Need a fresh approach to association growth in 2017? Top Trends in Experiential Marketing for 2017. How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It. Learn how to maximize your non-dues revenue earning potential. Host: KiKi L’Italien, founder, Amplified Growth. 1 CAE credit.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

OCTOBER 20, 2017

I’m excited about the ways machine learning can improve the customer (member) experience and, along the way, help organizations achieve their goals and increase revenue. Master Event Marketing: the Prequel, the Sequel, and the Show. Host: American Marketing Association. Host: American Marketing Association. 1 CAE credit.

DC 150

DC Washington Social Media Tools 150

Achieve

OCTOBER 6, 2023

Social Media Return on Investment Measuring your nonprofit’s return on investment (ROI) is essential for any marketing or fundraising initiative. To calculate your social media ROI, take the revenue your nonprofit has earned on a platform and divide that number by how much you’ve spent on that platform.

Social Media 52

Social Media North Carolina South Carolina Content 52

Reid All About it

MARCH 10, 2017

Marketing Automation (Tyson’s Corner VA). Join the first session of #CAEvolve with a Lunch & Learn about membership development, use of technology, and marketing automation. As the marketing landscape evolves, publishers have an opportunity to capture marketers’ focus on brand content. Tue 3/14 at 11:30 a.m.

Raleigh 150

Raleigh DC Washington Content 150

Velvet Chainsaw

NOVEMBER 6, 2017

A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. More or better marketing can’t fix this.

Marketing 21

Marketing Conference Leadership Price 21

Association Adviser

AUGUST 23, 2017

Association Adviser recently sat down with Naylor Association Solutions President & CEO Alex DeBarr to talk about what the future looks like for associations, how leadership and innovation go hand in hand, and why the right tools of engagement are key to engaging members and driving non-dues revenue.

millennials 61

millennials Revenue Tools Content 61

Velvet Chainsaw

FEBRUARY 20, 2017

No one has ever changed their opinion of a brand through this ineffective marketing tactic. Sure it helps grow attendance and revenue, but it doesn’t help your profession. Have you ever tried to kill a sacred cow and met with resistance from leadership? Bag Inserts. Branded Key Cards. See bag inserts. Everyone Wins” Posters.

Committee 82

Committee Video Maine Revenue 82

GrowthZone

NOVEMBER 8, 2022

We hope you will learn from these user stories and how you can grow member value, increase productivity, and boost revenue while using GrowthZone’s software solutions. In 2017, we had an 88% retention rate and since implementing these changes after migrating to GrowthZone, we are tracking towards a 92% retention rate.

Process 78

Process Directory Software Revenue 78

Reid All About it

NOVEMBER 24, 2017

Mark Prevost at Billhighway continues his series on chapter leadership conferences. Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Hear about practical steps every organization can take to support marketing efforts with video. Location: Columbia MD. More info/register.

Chicago 150

Chicago Recruiting Recruitment Video 150

Associations Now

SEPTEMBER 21, 2018

A recent piece in Forbes by author and leadership expert Bruce Weinstein features a series of tips culled directly from association execs doing their best to help their members survive and thrive through disruption. Since Q1 2017, the top 20,000 brands on Facebook are posting 24% more, but engagement has dropped by a staggering 50%.

Certificate 57

Certificate Social Media Revenue Team 57

Associations Now

MARCH 27, 2017

. “This research will also provide what you’ll need later to develop marketing copy and testimonials for joint membership promotions,” explains writer Charlotte Muylaert. — Kris Finger CMM (@KrisFinger) March 27, 2017. Visual marketing tools. Increase your leadership abilities. Meeting Soundtracks.

Charlotte 40

Charlotte Recruiting Recruitment Leadership 40

Associations Now

FEBRUARY 23, 2017

The American Marketing Association calls this the “social media multiplier effect.” An employee social network can also help to create thought leadership and share your association’s story. — Chris Munz (@cmunzproject) February 23, 2017. Does your venue have revenue guarantees? Contract Details.

Social Media 49

Social Media millennials Leadership Revenue 49

Associations Now

APRIL 13, 2017

And it also provides a recurring and predictable revenue stream for your organization. An Intrusive Marketing Stunt. — Adweek (@Adweek) April 13, 2017. Today’s innovative advertisers are strategizing ways to tap into the smart-home device market. But Burger King may have gone too far with its attempt.

Charlotte 43

Charlotte Price Revenue Innovation 43

Reid All About it

MARCH 31, 2017

And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers. How Marketers Can Unlock the Power of Event Data. Presenter: David Epstein, content marketing manager, Bizzabo. Tue 4/4 at 12 p.m. – 1 CAE credit.

Raleigh 150

Raleigh DC Washington Charlotte 150

Higher Logic

FEBRUARY 5, 2019

Similarly, a 2017 study by Capgemini found: 75% of companies believe they’re customer-centric, while only 30% of consumers agreed. Context changes, markets change, your organization changes, and your customers change. Ensure or gain leadership buy-in. Revisit Your Map (And the Data) Regularly. Define your goals and scope.

Review 149

Review Project Resources Tools 149

Reid All About it

APRIL 14, 2017

The association tech market is a hot destination for private equity and many in our community think more acquisitions are likely to come. Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing. CAE credits.

Content 150

Content Chicago Marketing DC 150

Associations Now

JULY 25, 2017

Supplier members offer more than just revenue. 3 tips from @CindiPhallen for better engagement of new #boardmembers [link] #CSAE #associations #leadership #boards. — CSAE (@csaeconnect) July 25, 2017. Will your marketing video go viral? Here are a few ways to get the most from your associate member relationships.

Analysis 43

Analysis Video Revenue Project 43

Associations Now

JUNE 8, 2017

An executive must have a variety of hard skills, including a deep knowledge of his or her field, the ins and outs of organizational management, and an understanding of disciplines like marketing, fundraising, and more. Look to the acronym DEPTH for leadership characteristics. — billhighway (@billhighway) June 7, 2017.

Recruiting 46

Recruiting Recruitment Process Revenue 46